Digital library
Textbooks, references and open learning resources.
External
BUS 26: Small Business Management
Noureddine Lalami · Chabot College
In the contents: 3: The Business Plan - Marketing Organization Location Finances · Chapter 6: Marketing Plan · 6.1: Marketing Basics
External
Leading with Cultural Intelligence
Anonymous · LibreTexts
In the contents: 7.06: Case Study 5 - Marketing the Right Messages
External
Introduction to Intellectual Property
OpenStax · LibreTexts
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields.
External
Introduction to Business
Gifford · HACC Central Pennsylvania's Community College
In the contents: 11: Marketing · 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy
External
Operation of a Small Business for College Students
Sarah Maokosy · Reedley College
In the contents: 13: Marketing Research and Channels · 14: Marketing Concepts and Strategic Planning · 14.01: The Marketing Mix (4Ps)
External
MGMT 21503 Small Business Management
Kayla Sapkota · Arkansas State University- Beebe
In the contents: 10: Entrepreneurial Marketing and Sales · 10.01: Prelude to Entrepreneurial Marketing and Sales · 10.02: Entrepreneurial Marketing and the Marketing Mix
External
Introduction to Business
OpenStax · LibreTexts
In the contents: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
External
Introduction to Business
Lumen Learning
In the contents: 4.03: Salty Pawz Marketing · 28: Module 13- Marketing Function · 28.01: Why It Matters- Marketing Function
External
Introduction to Business
Lumen · Boundless
In the contents: 13: Marketing Function · 13.01: Why It Matters- Marketing Function · 13.04: Marketing MIx Introduction
External
Small Business Management
Mary Ann Hughes Butts · College of Southern Nevada
In the contents: 06: Marketing Basics · 07: Marketing Strategy
External
Administration and Management of Early Childhood Programs I
Julia Faumuina · Cerro Coso Community College
In the contents: 08: Chapter 8- Marketing and Enrollment · 8.01: Public Relations and Marketing
External
BPM 1010: Residential Property Management
A. Roberts · Prince George's Community College
In the contents: 08: Marketing and Attracting Tenants · 8.01: Marketing and Customer Relationships · 8.02: Why It Matters- What Is Marketing
External
Business Simulation
Terri Brown · Northeast Wisconsin Technical College
In the contents: 2.04: Marketing and the Marketing Process · 2.05: The Marketing Mix and the 4Ps of Marketing · 03: Marketing
External
BMT 1650: Customer Service 2021)
Perry and Benbow · Prince George's Community College
In the contents: 1.02: Marketing and Customer Relationships · 3.03: Reading- Common Ethical Issues in Marketing
External
BMK 2730: Retail Business Management
Milledge Mosby Jr. · Prince George's Community College
In the contents: 4.12: Differentiated Mass and Concentrated Marketing Strategies · 14: Module 14- Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix
External
Getting Started as an Entrepreneur
Wikipedia · Wikibooks
In the contents: 2.08: Marketing to the Poor
External
Introduction to Business and Professional Responsibility
Robert Rebman · Benedictine University
In the contents: 12.02: The Marketing Concept · 12.03: Creating a Marketing Strategy · 12.04: Developing a Marketing Mix
External
Principles of Management
Karen Calendo · Concordia University Chicago
In the contents: 14: Direct Online Social Media and Mobile Marketing · 14.03: Traditional Direct Marketing · 14.04: Social Media and Mobile Marketing
External
Business Information Systems - Design an App for That
Anonymous · LibreTexts
In the contents: 4.01: MIS and Marketing