Phu Xuan University Library
|
PXU E-LIB
Sign in
Introduction to Business

External

Introduction to Business

Business
Author
Gifford
Publisher
HACC Central Pennsylvania's Community College
Source
LibreTexts
License
CC BY-SA
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 130 sections
  1. 01: Business basics
  2. 1.01: Prelude - Why Is Apple Successful
  3. 1.02: Introduction
  4. 1.03: New Page
  5. 1.04: New Page
  6. 1.05: New Page
  7. 1.06: New Page
  8. 1.07: New Page
  9. 02: Ethics and social responsibility
  10. 2.01: Introduction
  11. 2.02: Understanding Business Ethics
  12. 2.03: How Organizations Influence Ethical Conduct
  13. 2.04: Managing a Socially Responsible Business
  14. 2.05: Responsibilities to Stakeholders
  15. 2.06: Trends in Ethics and Corporate Social Responsibility
  16. 03: Economics
  17. 3.01: Understanding the Business Environment
  18. 3.02: How Business and Economics Work
  19. 3.03: Macroeconomics- The Big Picture
  20. 3.04: Achieving Macroeconomic Goals
  21. 3.05: Microeconomics- Zeroing in on Businesses and Consumers
  22. 3.06: Competing in a Free Market
  23. 3.07: Trends in the Business Environment and Competition
  24. 04: Entrepeneurship
  25. 4.01: Introduction
  26. 4.02: Entrepreneurship Today
  27. 4.03: Characteristics of Successful Entrepreneurs
  28. 4.04: Small Business- Driving America's Growth
  29. 4.05: Ready Set Start Your Own Business
  30. 4.06: Managing a Small Business
  31. 4.07: Small Business Large Impact
  32. 4.08: The Small Business Administration
  33. 4.09: Trends in Entrepreneurship and Small-Business Ownership
  34. 05: Forms of business ownership
  35. 5.01: Introduction
  36. 5.02: Going It Alone- Sole Proprietorships
  37. 5.03: Partnerships- Sharing the Load
  38. 5.04: Corporations- Limiting Your Liability
  39. 5.05: Specialized Forms of Business Organization
  40. 5.06: Franchising- A Popular Trend
  41. 5.07: Mergers and Acquisitions
  42. 5.08: Trends in Business Ownership
  43. 06: Operations Management in Manufacturing and Service Industries
  44. 6.01: Operations Management in Manufacturing
  45. 6.02: Facility Layouts
  46. 6.03: Managing the Production Process in a Manufacturing Company
  47. 6.04: Graphical Tools- PERT and Gantt Charts
  48. 6.05: The Technology of Goods Production
  49. 6.06: Operations Management for Service Providers
  50. 6.07: Producing for Quality
  51. 6.08: Cases and Problems
  52. 07: Designing Organizational Structures
  53. 7.01: Introduction
  54. 7.02: Building Organizational Structures
  55. 7.03: Contemporary Structures
  56. 7.04: Using Teams to Enhance Motivation and Performance
  57. 7.05: AuthorityEstablishing Organizational Relationships
  58. 7.06: Degree of Centralization
  59. 7.07: Organizational Design Considerations
  60. 7.08: The Informal Organization
  61. 7.09: Trends in Organizational Structure
  62. 08: Management
  63. 8.01: Introduction
  64. 8.02: The Role of Management
  65. 8.03: Planning
  66. 8.04: Organizing
  67. 8.05: Leading Guiding and Motivating Others
  68. 8.06: Controlling
  69. 8.07: Managerial Roles
  70. 8.08: Managerial Skills
  71. 8.09: Trends in Management and Leadership
  72. 09: Human Resources
  73. 9.01: Introduction
  74. 9.02: Achieving High Performance through Human Resources Management
  75. 9.03: Employee Recruitment
  76. 9.04: Employee Selection
  77. 9.05: Employee Training and Development
  78. 9.06: Performance Planning and Evaluation
  79. 9.07: Employee Compensation and Benefits
  80. 9.08: Managing Grievances and Conflicts
  81. 9.09: Legal Environment of Human Resources and Labor Relations
  82. 9.10: Trends in Human Resource Management and Labor Relations
  83. 10: Motivating Employees
  84. 10.01: Introduction
  85. 10.02: Early Theories of Motivation
  86. 10.03: The Hawthorne Studies
  87. 10.04: Maslow's Hierarchy of Needs
  88. 10.05: McGregor's Theories X and Y
  89. 10.06: Herzberg's Motivator-Hygiene Theory
  90. 10.07: Contemporary Views on Motivation
  91. 10.08: From Motivation Theory to Application
  92. 10.09: Trends in Employee Motivation
  93. 11: Marketing
  94. 11.01: The Marketing Concept
  95. 11.02: Creating a Marketing Strategy
  96. 11.03: Developing a Marketing Mix
  97. 11.04: Buyer Behavior
  98. 11.05: Market Segmentation
  99. 11.06: What Is a Product
  100. 11.07: Creating Products That Deliver Value
  101. 11.08: The Product Life Cycle
  102. 11.09: Pricing Strategies and Future Trends
  103. 11.10: Introduction
  104. 11.11: Trends in Developing Products and Pricing
  105. 12: Marketing Mix
  106. 12.01: Why It Matters - Marketing Mix
  107. 12.02: Product
  108. 12.03: Promotion
  109. 12.04: Place
  110. 12.05: Price
  111. 12.06: Putting It Together- Marketing Mix
  112. 13: Accounting
  113. 13.01: Introduction
  114. 13.02: Accounting- More than Numbers
  115. 13.03: The Accounting Profession
  116. 13.04: Basic Accounting Procedures
  117. 13.05: The Balance Sheet
  118. 13.06: The Income Statement
  119. 13.07: The Statement of Cash Flows
  120. 13.08: Analyzing Financial Statements
  121. 13.09: Trends in Accounting
  122. 14: Global Environment
  123. 14.01: Why It Matters- Global Environment
  124. 14.02: Globalization
  125. 14.03: Measuring Global Trade
  126. 14.04: Global Buisness Strategies
  127. 14.05: Global Trade Forces
  128. 14.06: Global Trade Agreements and Organizations
  129. 14.07: Ethical Challenges in the Global Environment
  130. 14.08: Putting it Together- Global Environment