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Introduction to Business

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Introduction to Business

This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business progra

Business
Author
Lumen
Publisher
Boundless
Source
LibreTexts
License
CC BY-SA
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 145 sections
  1. 01: The Role of Business
  2. 1.01: Why It Matters- Role of Buisness
  3. 1.02: What is Business
  4. 1.03: For-Profit vs. Nonprofit
  5. 1.04: Factors of Production
  6. 1.05: Functional Areas
  7. 1.06: Stakeholders
  8. 1.07: External Forces
  9. 1.08: Putting it Together-Role of Business
  10. 02: Economic Environment
  11. 2.01: Why it Matters- Economic Environment
  12. 2.02: What is Economics
  13. 2.03: Economic Systems
  14. 2.04: Demand
  15. 2.05: Supply
  16. 2.06: Equilibrium
  17. 2.07: The Health of the Economy
  18. 2.08: Economic Stages
  19. 2.09: Putting It Together- Economic Environment
  20. 03: Global Environment
  21. 3.01: Why It Matters- Global Environment
  22. 3.02: Globalization
  23. 3.03: Measuring Global Trade
  24. 3.04: Global Buisness Strategies
  25. 3.05: Global Trade Forces
  26. 3.06: Global Trade Agreements and Organizations
  27. 3.07: Ethical Challenges in the Global Environment
  28. 3.08: Putting it Together- Global Environment
  29. 04: Financial Markets and System
  30. 4.01: Why It Matters- Financial Markets and System
  31. 4.02: Market
  32. 4.03: Role of Banks
  33. 4.04: Financial Markets and Business
  34. 4.05: Putting It Together- Financial Markets and System
  35. 05: Legal Environment
  36. 5.01: Why It Matters- Legal Environment
  37. 5.02: The Meaning and Purpose of Law
  38. 5.03: Statutory and Common Law
  39. 5.04: Tort Law
  40. 5.05: Intellectual Property
  41. 5.06: Warranties
  42. 5.07: Contracts
  43. 5.08: Putting It Together- Legal Environment
  44. 5.09: Consumer Protection and Antitrust Laws
  45. 06: Business Ethics and Corporate Social Responsibility
  46. 6.01: Why It Matters- Business Ethics and Corporate Social Responsibility
  47. 6.02: Ethical and Legal Behavior
  48. 6.03: Business Ethics
  49. 6.04: Ethical Challenges
  50. 6.05: Corporate Social Responsibility
  51. 6.06: Putting It Together- Business Ethics and Corporate Social Responsibility
  52. 07: Business Ownership
  53. 7.01: Why It Matters- Business Ownership
  54. 7.02: Choosing an Organizational Type
  55. 7.03: Sole Proprietorships
  56. 7.04: Partnerships
  57. 7.05: Corporations
  58. 7.06: Hybrid Forms of Ownership
  59. 7.07: Franchises
  60. 7.08: Mergers and Acquisitions
  61. 7.09: Putting It Together- Business Ownership
  62. 08: Entrepreneurship
  63. 8.01: Why It Matters- Entrepreneurship
  64. 8.02: Small Business
  65. 8.03: Entrepreneurs
  66. 8.04: Advantages Disadvantages and Considerations
  67. 8.05: Steps on Starting a Business
  68. 8.06: Business Plans
  69. 8.07: Putting It Together- Entrepreneurship
  70. 09: Management
  71. 9.01: Why It Matters- Management
  72. 9.02: Manager
  73. 9.03: Management Theory
  74. 9.04: Planning
  75. 9.05: Organizing
  76. 9.06: Leading
  77. 9.07: Controlling
  78. 9.08: Putting It Together- Management
  79. 10: Motivating Employees
  80. 10.01: Why It Matters- Motivating Employees
  81. 10.02: The Hawthorne Effect
  82. 10.03: 10.3 Need-Based Theories
  83. 10.04: Process-Based Theories
  84. 10.05: Theory X Theory Y and Theory Z
  85. 10.06: Strategies for Motivating Employees
  86. 10.07: Putting It Together- Motivating Employees
  87. 11: Teamwork and Communication
  88. 11.01: Why It Matters- Teamwork and Communication
  89. 11.02: Teams
  90. 11.03: Team Development and Success
  91. 11.04: Effective Communication and Barriers
  92. 11.05: Communication Channels Flows and Networks
  93. 11.06: Electronic Communication
  94. 11.07: Putting It Together- Teamwork and Communication
  95. 12: Managing Process
  96. 12.01: Why It Matters- Managing Process
  97. 12.02: Operations Management
  98. 12.03: Production Processes
  99. 12.04: Production Planning
  100. 12.05: New Technologies
  101. 12.06: Supply Chain Management Logistics
  102. 12.07: Quality Assurance
  103. 12.08: Putting It Together- Managing Processes
  104. 13: Marketing Function
  105. 13.01: Why It Matters- Marketing Function
  106. 13.02: Role of Customers
  107. 13.03: Segmentation and Targeting
  108. 13.04: Marketing MIx Introduction
  109. 13.05: Putting It Together- Marketing Function
  110. 14: Marketing Mix
  111. 14.01: Why It Matters- Marketing Mix
  112. 14.02: Product
  113. 14.03: Promotion
  114. 14.04: Place
  115. 14.05: Price
  116. 14.06: Putting It Together- Marketing Mix
  117. 15: Human Resource Management
  118. 15.01: Why It Matters- Human Resource Management
  119. 15.02: Human Resource Management
  120. 15.03: Human Resources and Laws
  121. 15.04: Recruitment and Hiring
  122. 15.05: Training Development and Rewards
  123. 15.06: Termination
  124. 15.07: HR Challenges
  125. 15.08: Putting It Together- Human Resource Management
  126. 16: Accounting and Finance
  127. 16.01: Why It Matters- Accounting and Finance
  128. 16.02: Accounting in Business
  129. 16.03: Key Financial Statements
  130. 16.04: The Break-Even Point
  131. 16.05: Financial Ratios
  132. 16.06: Ethical Practices in Accounting
  133. 16.07: Putting It Together- Accounting and Finance
  134. 17: Using Technology to Manage Business Information
  135. 17.01: Why It Matters- Using Technology to Manage Business Information
  136. 17.02: Technological Changes in Business
  137. 17.03: How Businesses Use Information
  138. 17.04: Information Networks
  139. 17.05: Current Issues in IT
  140. 17.06: Putting It Together- Using Technology to Manage Business Information
  141. 18: Salty Pawz Case-Study Information
  142. 18.01: Salty Pawz Background
  143. 18.02: Salty Pawz Marketing
  144. 18.03: Salty Pawz Financial Information
  145. 18.04: Salty Pawz- A Case Study in Business