Digital library
Textbooks, references and open learning resources.
External
Introduction to Business
Lumen · Boundless
In the contents: 13: Marketing Function · 13.01: Why It Matters- Marketing Function · 13.04: Marketing MIx Introduction
External
WTRM 201 Introduction to Water, Wastewater Technology
Catherine Miettinen Ames · Gavilan College
In the contents: 2.3.07: Social Marketing Campaigns
External
Small Business Management
Mary Ann Hughes Butts · College of Southern Nevada
In the contents: 06: Marketing Basics · 07: Marketing Strategy
External
Administration and Management of Early Childhood Programs I
Julia Faumuina · Cerro Coso Community College
In the contents: 08: Chapter 8- Marketing and Enrollment · 8.01: Public Relations and Marketing
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 4.12: Differentiated Mass and Concentrated Marketing Strategies · 14: Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix
External
BPM 1010: Residential Property Management
A. Roberts · Prince George's Community College
In the contents: 08: Marketing and Attracting Tenants · 8.01: Marketing and Customer Relationships · 8.02: Why It Matters- What Is Marketing
External
Business Simulation
Terri Brown · Northeast Wisconsin Technical College
In the contents: 2.04: Marketing and the Marketing Process · 2.05: The Marketing Mix and the 4Ps of Marketing · 03: Marketing
External
BMT 1650: Customer Service 2021)
Perry and Benbow · Prince George's Community College
In the contents: 1.02: Marketing and Customer Relationships · 3.03: Reading- Common Ethical Issues in Marketing
External
BMK 2730: Retail Business Management
Milledge Mosby Jr. · Prince George's Community College
In the contents: 4.12: Differentiated Mass and Concentrated Marketing Strategies · 14: Module 14- Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix
External
The Data Renaissance
J.J. Sylvia IV · Fitchburg State University
In the contents: 06: Data in Sports Marketing · 6.03: Sources of Data in Sports Marketing · 6.07: The Future of Sports Marketing
External
Getting Started as an Entrepreneur
Wikipedia · Wikibooks
In the contents: 2.08: Marketing to the Poor
External
Introduction to Business and Professional Responsibility
Robert Rebman · Benedictine University
In the contents: 12.02: The Marketing Concept · 12.03: Creating a Marketing Strategy · 12.04: Developing a Marketing Mix
External
Principles of Management
Karen Calendo · Concordia University Chicago
In the contents: 14: Direct Online Social Media and Mobile Marketing · 14.03: Traditional Direct Marketing · 14.04: Social Media and Mobile Marketing
External
Good Corporation, Bad Corporation - Corporate Social Responsibility in the Global Economy
Elizabeth Pulos and Guillermo C. Jimenez · Open SUNY
In the contents: 1.06: Marketing Ethics - Selling Controversial Products · 1.07: Organic Food - Health Benefit or Marketing Ploy
External
Le pont: From Intermediate to Advanced French (Weatherley et al.)
Gillian Weatherley, Clarisse Barbier Lee, Christina Lord, Jacob Hendrix, Ousmane Lecoq Diop, Danielle Schablitsky, et Kristen Cypret · University of Kansas
In the contents: 5.05: A vous Le concours daffiches et de marketing
External
Business Information Systems - Design an App for That
Anonymous · LibreTexts
In the contents: 4.01: MIS and Marketing
External
All Are Welcome: An Introduction to the Hospitality Industry
Christy Douglass et al. · LibreTexts
In the contents: 12: Industry Discipline - Marketing and Social Media
External
Introduction to Tourism and Hospitality in BC 2e
Morgan Westcott and Wendy Anderson · BCCampus
In the contents: 08: Services Marketing · 8.01: The Evolution of Marketing · 8.03: Planning for Services Marketing
External
Water 132: Water Supply and Demand in California
Stephanie Anagnoson · College of the Canyons
In the contents: 3.07: Social Marketing Campaigns
External
Reading and Writing for Learning
Community College of Allegheny County · LibreTexts
In the contents: 13: Academic Literacy- Business Marketing (Week 13) · 13.01: Introduction to Business Marketing · 13.1.02: Marketing Video - 4C's of Marketing Video