Digital library
Textbooks, references and open learning resources.
External
Intro to Social Media
Cheryl Lawson · Oklahoma State University
In the contents: 01: Marketing Principles · 1.01: Marketing in the Age of COVID-19 · 1.02: How Many P's are in Marketing Now
External
Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
In the contents: 02: A User's Manual- Advertising Promotion and Marketing Essentials · 2.03: The Four Cornerstones of Marketing- The Four Ps · 9.02: Integrated Marketing Communications - United We Stand
External
Introduction to Social Media
Gabrielle Brixey · Coalinga College
Social media enables individuals to create, collaborate, and share information. This book will explore the possibilities and limitations of social media, examining various technologies such as Facebook, Twitter, blogs, and wikis. We will discuss how to use social media productively and evaluate new tools and platforms. The book will also explore the use of social media in business, marketing, and society, and look into the future of social media and AI creation.
External
Video Production Handbook
Steve Shlisky, Vina Cera, Misha Antonich, Christopher Clemens & Jennifer Vaughn · OERI
Welcome to the Video Production Handbook, a practical approach to creating video content for a variety of formats. This handbook provides an overview of production techniques used in video production, including documentary, marketing, narrative short films, and commercial videos. Understanding how to take an idea from concept to final product starts with building a strong foundation in all aspects of production from development to delivery.
External
Introduction to Social Media
Gabrielle Brixey · Coalinga College
In the contents: 06: Social Media and Mobile Marketing · 6.03: Digital Age Marketing · 6.04: Advantages of Online Direct Marketing
External
Fundamentals of Business
Northeast WisconsinTechnical College · Fundamentals of Business
In the contents: 10: Marketing - Providing Value to Customers
External
Growth and Competitive Strategy in Three Circles
Anonymous · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
External
The Power of Selling
LibreTexts · LibreTexts
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
External
International Business
Lumen Learning · Lumen Learning
In the contents: 15: Erecting a Billboard in Tiananmen Square- Global Marketing
External
Fundamentals of Business
Stephen Skripak et al. · Virginia Tech
In the contents: 14: Marketing - Providing Value to Customers
External
BMT1010: Introduction to Business
L.P. Bassette, F.D. Gibson-Bailey, N. Park, C.L. Perry and D.M. Robinson · Prince George's Community College
In the contents: 10: Module Ten - The Functions of Marketing · 10.01: Why It Matters- Marketing Function · 10.03: Marketing Defined
External
BUS 215: Introduction to Business
Brown · Cosumnes River College
In the contents: 08: Entrepreneurial Marketing · 8.02: Entrepreneurial Marketing and the Marketing Mix · 8.04: Marketing Techniques and Tools for Entrepreneurs
External
Small Business Management in the 21st Century
LibreTexts · LibreTexts
In the contents: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
External
Writing for Strategic Communication Industries
Jasmine Roberts · The Ohio State University
In the contents: 7.04: Public relations versus marketing versus advertising · 11.3: Advertising Campaign Model - Social Marketing
External
The Sustainable Business Case Book
LibreTexts · LibreTexts
In the contents: 06: Sustainable Business Marketing · 6.00: What Is Sustainable Marketing · 6.01: Green Marketing Strategy and the Four P's of Marketing
External
Leadership for Business
Jamie Hammond · Western Technical College
This text is designed to develop essential management skills and covers internal/external business environments, management functions, human resources, marketing, and accounting principles. As of early 2024, updated course outcome summaries for this specific class were under development.
External
Business Fundamentals
Cornelius Brown and Hannah Wong · Cosumnes River College
In the contents: 05: Marketing · 5.01: Why It Matters - Marketing Mix · 5.06: Putting It Together- Marketing Mix
External
Career Exploration and Life Planning (COUN 151)
Jorge Huinquez · Rio Hondo College
In the contents: 05: Developing your Self-Marketing Campaign
External
Cultural Geography (C-ID GEOG 120)
Jean-Yves Merilus · Coalinga College
In the contents: 11.09: Marketing Geography
External
WTRM 205 Water Distribution 1
Gavilan College
In the contents: 1.4.07: Social Marketing Campaigns