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BUS 215: Introduction to Business

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BUS 215: Introduction to Business

This textbook provides students with insight and knowledge into developing their entrepreneurial opportunity and creating a business plan for it. Students will research entrepreneurial ideas and determine how to turn an idea into a successful startup enterprise given the current and anticipated demographic, technological, and social climates. Students will also be offered an organized, step-by-step approach to preparing a business plan.

Business
Author
Brown
Publisher
Cosumnes River College
Source
LibreTexts
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 139 sections
  1. 01: Entrepreneurship Today
  2. 1.01: Introduction
  3. 1.02: Entrepreneurship Today
  4. 1.03: Entrepreneurial Vision and Goals
  5. 1.04: The Entrepreneurial Mindset
  6. 1.05: Discussion Questions (EDIT)
  7. 1.06: Case Questions (EDIT)
  8. 1.07: Starting-up - How Early Decisions Shape the Entrepreneurial Journey (Moran Lazar) (EDIT)
  9. 02: Creativity and Innovation
  10. 2.01: Introduction
  11. 2.02: Tools for Creativity and Innovation
  12. 2.03: Creativity Innovation and Invention - How They Differ
  13. 2.04: Developing Ideas Innovations and Inventions
  14. 2.05: Discussion Questions (EDIT)
  15. 2.06: Case Questions (EDIT)
  16. 2.07: The Power of Youth Through Innovation and Entrepreneurship (Neil Jain) (EDIT)
  17. 03: Problem Solving
  18. 3.01: Introduction
  19. 3.02: Problem Solving to Find Entrepreneurial Solutions
  20. 3.03: Creative Problem-Solving Process
  21. 3.04: Design Thinking
  22. 3.05: Discussion Questions (EDIT)
  23. 3.06: Case Questions (EDIT)
  24. 3.07: How It Works - Design Thinking (EDIT)
  25. 04: Finding Opportunity
  26. 4.01: Introduction
  27. 4.02: Entrepreneurial Opportunity
  28. 4.03: Researching Potential Business Opportunities
  29. 4.04: Competitive Analysis
  30. 4.05: Discussion Questions (EDIT)
  31. 4.06: Case Questions (EDIT)
  32. 4.07: Find Opportunities - 2017 Motivational Video (Feat. Jack Ma) (EDIT)
  33. 05: Building Networks
  34. 5.01: Introduction
  35. 5.02: Building and Connecting to Networks
  36. 5.03: Building the Entrepreneurial Dream Team
  37. 5.04: Designing a Startup Operational Plan
  38. 5.05: Review Questions (EDIT)
  39. 5.06: Case Questions (EDIT)
  40. 5.07: 5 Networking Ideas for Entrepreneurs (EDIT)
  41. 06: Consumer Behavior
  42. 6.01: Why It Matters - Consumer Behavior
  43. 6.02: Buying-Process Stages
  44. 6.03: New Page
  45. 6.04: New Page
  46. 6.05: New Page
  47. 6.06: Review Questions (EDIT)
  48. 6.07: Case Questions (EDIT)
  49. 07: Finance and Accounting for Entrepreneurs
  50. 7.01: Introduction
  51. 7.02: Overview of Entrepreneurial Finance and Accounting Strategies
  52. 7.03: Special Funding Strategies
  53. 7.04: Accounting Basics for Entrepreneurs
  54. 7.05: Developing Startup Financial Statements and Projections
  55. 7.06: Discussion Questions (EDIT)
  56. 7.07: Financial Planning - The Most Important Financial Rule for Entrepreneurs (EDIT)
  57. 08: Entrepreneurial Marketing
  58. 8.01: Introduction
  59. 8.02: Entrepreneurial Marketing and the Marketing Mix
  60. 8.03: Market Research Market Opportunity Recognition and Target Market
  61. 8.04: Marketing Techniques and Tools for Entrepreneurs
  62. 8.05: Why It Matters - Branding
  63. 8.06: Elements of Brand
  64. 8.07: Discussion Questions (EDIT)
  65. 8.08: Case Questions (EDIT)
  66. 8.09: Entrepreneurial Marketing - Modern Marketing Strategy (EDIT)
  67. 09: Business Model and Plan
  68. 9.01: Introduction
  69. 9.02: Designing the Business Model
  70. 9.03: The Business Plan
  71. 9.04: Business Model Canvas
  72. 9.05: Discussion Questions (EDIT)
  73. 9.06: Case Questions (EDIT)
  74. 9.07: Business Model Canvas Explained with Examples (EDIT)
  75. 10: Resource Planning
  76. 10.01: Introduction
  77. 10.02: Types of Resources
  78. 10.03: Using the PEST Framework to Assess Resource Needs
  79. 10.04: Managing Resources over the Venture Life Cycle
  80. 10.05: Discussion Questions (EDIT)
  81. 10.06: Case Questions (EDIT)
  82. 10.07: 5 Resources To Be a GREAT Entrepreneur - Lunch and Earn (EDIT)
  83. 11: Business Structures
  84. 11.01: Introduction
  85. 11.02: Business Structures - Overview of Legal and Tax Considerations
  86. 11.03: Corporations
  87. 11.04: Partnerships and Joint Ventures
  88. 11.05: Limited Liability Companies
  89. 11.06: Sole Proprietorships
  90. 11.07: Discussion Questions (EDIT)
  91. 11.08: Case Questions (EDIT)
  92. 11.09: Business Structure - Choosing The Right Structure for Your Business (EDIT)
  93. 12: Pitching Your Business Idea
  94. 12.01: Introduction
  95. 12.02: Clarifying Your Vision Mission and Goals
  96. 12.03: Sharing Your Entrepreneurial Story
  97. 12.04: Developing Pitches for Various Audiences and Goals
  98. 12.05: Protecting Your Idea and Polishing the Pitch through Feedback
  99. 12.06: Reality Check - Contests and Competitions
  100. 12.07: Discussion Questions (EDIT)
  101. 12.08: Case Questions (EDIT)
  102. 12.09: How to Sell Your Idea to an Investor (Princess Umul Hatiyya Ibrahim Mahama) (EDIT)
  103. 13: Launch for Growth
  104. 13.01: Introduction
  105. 13.02: Launching the Imperfect Business - Lean Startup
  106. 13.03: Why Early Failure Can Lead to Success Later
  107. 13.04: The Challenging Truth about Business Ownership
  108. 13.05: Managing Following and Adjusting the Initial Plan
  109. 13.06: Growth - Signs Pains and Cautions
  110. 13.07: Discussion Questions (EDIT)
  111. 13.08: Case Questions (EDIT)
  112. 13.09: Product Launch Marketing and The Growth Framework (Sujan Patel) (EDIT)
  113. 14: The Path Forward
  114. 14.01: Introduction
  115. 14.02: Launching Your Venture
  116. 14.03: Making Difficult Business Decisions in Response to Challenges
  117. 14.04: Seeking Help or Support
  118. 14.05: Now What Serving as a Mentor Consultant or Champion
  119. 14.06: Reflections - Documenting the Journey
  120. 14.07: Discussion Questions (EDIT)
  121. 14.08: Case Questions (EDIT)
  122. 14.09: How to Make the Best Decision as an Entrepreneur (EDIT)
  123. 15: Ethical and Social Responsibilities of Entrepreneurs
  124. 15.01: Introduction
  125. 15.02: Ethical and Legal Issues in Entrepreneurship
  126. 15.03: Corporate Social Responsibility and Social Entrepreneurship
  127. 15.04: Developing a Workplace Culture of Ethical Excellence and Accountability
  128. 15.05: Discussion Questions (EDIT)
  129. 15.06: Case Questions (EDIT)
  130. 15.07: Creating Ethical Cultures in Business (Brooke Deterline) (EDIT)
  131. 16: Entrepreneurial Journey
  132. 16.01: Introduction
  133. 16.02: Overview of the Enterpreneurial Journey
  134. 16.03: The Process of Becoming an Enterpreneur
  135. 16.04: Enterpreneurial Pathways
  136. 16.05: Frameworks to Inform Your Enterpreneurial Path
  137. 16.06: Discussion Questions (EDIT)
  138. 16.07: Case Questions (EDIT)
  139. 16.08: Nail it Scale it Sail it - An Entrepreneurial Journey (Loredana Padurean) (EDIT)