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Introduction to Social Media

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Introduction to Social Media

Social media enables individuals to create, collaborate, and share information. This book will explore the possibilities and limitations of social media, examining various technologies such as Facebook, Twitter, blogs, and wikis. We will discuss how to use social media productively and evaluate new tools and platforms. The book will also explore the use of social media in business, marketing, and society, and look into the future of social media and AI creation.

MarketingBusiness
Author
Gabrielle Brixey
Publisher
Coalinga College
Source
LibreTexts
License
CC BY-NC-SA
Language
EN
Category
Marketing
Read online Download PDF (open licence)
Contents· 89 sections
  1. 01: Introduction to Social Media
  2. 1.01: Course Objectives
  3. 1.02: Introduction to Social Media
  4. 1.03: Social Media- A Brief History
  5. 1.04: Types of Social Media
  6. 1.05: Conclusion
  7. 1.06: End of Module Summary
  8. 1.07: Key Terms
  9. 1.08: Discussion Questions
  10. 02: Social Media Collaboration and Online Platforms
  11. 2.01: Course Objectives
  12. 2.02: Introduction
  13. 2.03: Writing for the Web - Whats Different
  14. 2.04: Web 2.0
  15. 2.05: Social Media Tools
  16. 2.06: Blogs
  17. 2.07: Wikis
  18. 2.08: Twitter and the Rise of Microblogging
  19. 2.09: Conclusion
  20. 2.10: End of Module Summary
  21. 2.11: Key Terms
  22. 2.12: Discussion Questions
  23. 03: Social Media- Security and Privacy Features
  24. 3.01: Course Objectives
  25. 3.02: Introduction
  26. 3.03: Netiquette
  27. 3.04: Privacy with Social Media and Internet
  28. 3.05: Conclusion
  29. 3.06: End of Module Summary
  30. 3.07: Key Terms
  31. 3.08: Discussion Questions
  32. 04: Crowdsourcing Community Involvement and Problem Solving
  33. 4.01: Course Objectives
  34. 4.02: Introduction
  35. 4.03: Communication and Outreach
  36. 4.04: Dealing with opportunities and threats
  37. 4.05: Social media strategy risks and challenges
  38. 4.06: Creative Problem-Solving Process
  39. 4.07: Crowdsourcing
  40. 4.08: Conclusion
  41. 4.09: End of Module Summary
  42. 4.10: Key Terms
  43. 4.11: Discussion Questions
  44. 05: Social Media Trends and Impacts on Society
  45. 5.01: Course Objectives
  46. 5.02: Introduction
  47. 5.03: The Dark Side of Social Media
  48. 5.04: The Dark Side of Social Media
  49. 5.05: New Media the Self and Relationships
  50. 5.06: Conclusion
  51. 5.07: End of Module Summary
  52. 5.08: Key Terms
  53. 5.09: Discussion Questions
  54. 06: Social Media and Mobile Marketing
  55. 6.01: Course Objectives
  56. 6.02: Introduction
  57. 6.03: Digital Age Marketing
  58. 6.04: Advantages of Online Direct Marketing
  59. 6.05: Careers in Digital Marketing
  60. 6.06: Social Media Marketing
  61. 6.07: Mobile Marketing- Definition and Strategies
  62. 6.08: Benefits from Social Media Marketing
  63. 6.09: Conclusion
  64. 6.10: End of Module Summary
  65. 6.11: Key Terms
  66. 6.12: Discussion Questions
  67. 07: Social Media in Business
  68. 7.01: Course Objectives
  69. 7.02: Introduction
  70. 7.03: Why Is Social Media Important to a Business
  71. 7.04: Maintaining Audience Engagement
  72. 7.05: Social Media Analytics
  73. 7.06: Social Advertising Platforms
  74. 7.07: Advantages and challenges
  75. 7.08: Conclusion
  76. 7.09: End of Module Summary
  77. 7.10: Key Terms
  78. 7.11: Discussion Questions
  79. 08: Future of Social Media
  80. 8.01: Course Objectives
  81. 8.02: Introduction
  82. 8.03: Future of Social Media
  83. 8.04: AI in Social Media
  84. 8.05: AI with Social Media Marketing
  85. 8.06: Rise of the Creator Economy
  86. 8.07: Conclusion
  87. 8.08: End of Module Summary
  88. 8.09: Key Terms
  89. 8.10: Discussion Questions