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Writing for Strategic Communication Industries

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Writing for Strategic Communication Industries

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.

CommunicationSocial Sciences
Author
Jasmine Roberts
Publisher
The Ohio State University
Source
LibreTexts
License
CC BY-NC
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 83 sections
  1. 01: Defining Strategic Communication
  2. 1.01: What is Strategic Communication
  3. 1.02: Five Tenets of Strategic Communication
  4. 1.03: Skills needed in the strategic communication profession
  5. 1.04: Jobs in strategic communication
  6. 1.05: References
  7. 02: Media Writing - Conventions Culture and Style
  8. 2.01: The role of media in American society
  9. 2.02: Media Culture and Work Environment
  10. 2.03: The role of writing in strategic communication
  11. 2.04: Media writing skills and characteristics
  12. 2.05: References
  13. 03: Strategic Communication Ethics
  14. 3.01: Ethics Case Study
  15. 3.02: Code of Ethics
  16. 3.03: Defamation
  17. 3.04: Conflict of Interest
  18. 3.05: Plagiarism
  19. 3.06: Lack of Transparency
  20. 3.07: Misleading Advertisements
  21. 3.08: Corporate Social Responsibility
  22. 3.09: References
  23. 04: News Value
  24. 4.01: News value and the strategic communication professional
  25. 4.02: News value types (Part 1)
  26. 4.03: News value types (Part 2)
  27. 4.04: References
  28. 05: News Writing Basics
  29. 5.01: News story objective
  30. 5.02: Types of news stories
  31. 5.03: Inverted pyramid style
  32. 5.04: Summary lead
  33. 5.05: Body of the article
  34. 5.06: Attribution
  35. 5.07: Headlines
  36. 5.08: References
  37. 06: Feature Writing
  38. 6.01: The Purpose of Feature Writing
  39. 6.02: Feature writing versus traditional news writing
  40. 6.03: Feature Leads
  41. 6.04: Feature article organization
  42. 6.05: Feature writing devices
  43. 6.06: References
  44. 07: Public Relations Industry
  45. 7.01: What is public relations
  46. 7.02: Four Models of Public Relations
  47. 7.03: Why do companies need public relations
  48. 7.04: Public relations versus marketing versus advertising
  49. 7.5: General roles in public relations
  50. 7.6: References
  51. 08: Media Relations
  52. 8.1: What is Media Relations
  53. 8.2: Working with journalists
  54. 8.3: Pitching to the media
  55. 8.4: References
  56. 09: Public Relations Writing
  57. 9.1: The role of writing in public relations
  58. 9.2: News writing versus public relations writing
  59. 9.3: The Press Release
  60. 9.4: Writing the Press Release
  61. 9.5: Press release structure and format
  62. 9.6: Press kit materials
  63. 9.7: References
  64. 10: Social Media - Uses and Messaging
  65. 10.1: What are social media
  66. 10.2: Social media characteristics
  67. 10.3: The impact of social media in strategic communication industries
  68. 10.4: Factors to consider before posting
  69. 10.5: Creating social media messages
  70. 10.6: References
  71. 11: Advertising Industry
  72. 11.1: The Role of Advertising in Society
  73. 11.2: Job Responsibilities in Advertising
  74. 11.3: Advertising Campaign Model - Social Marketing
  75. 11.4: Creative brief
  76. 11.5: Copywriting
  77. 11.6: References
  78. 12: Creating a Writing Portfolio
  79. 12.1: Why create a writing portfolio
  80. 12.2: Online versus Hardcopy Portfolios
  81. 12.3: Writing portfolio content
  82. 12.4: Other important points about the writing portfolio
  83. 12.5: References