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Intro to Social Media
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
- Author
- Cheryl Lawson
- Publisher
- Oklahoma State University
- Source
- LibreTexts
- License
- CC BY
- Language
- EN
- Category
- Marketing
Contents· 28 sections
- 01: Marketing Principles
- 1.01: Marketing in the Age of COVID-19
- 1.02: How Many P's are in Marketing Now
- 1.03: Applying Basic Marketing Principles to Social Media Marketing
- 1.04: What's it All For
- 1.05: Social Media Marketing. A Brief History
- 1.06: Do You Even Google
- 02: Crafting a Social Media Strategy for Your Business
- 2.01: What Business Are You Even In
- 2.02: Case Study - Amazon in 2023 by Sunil Gupta and Margaret L. Rodriguez
- 2.03: Who Is Your Customer
- 2.04: Customer Personas and D.I.S.C
- 2.05: Competition Check
- 03: Social Media 101
- 3.01: Every Network is an Island
- 3.02: Analyzing Twitter's Evolution - BM to AM
- 3.03: What Network is on Now
- 3.04: The ROI of Your Mother (GaryVee said it not me)
- 3.05: Content Speaks
- 3.06: Winning Combo - Content Marketing and Measurement - The See Think Do Care Framework
- 3.07: Time Management
- 3.08: We're Engaged Aren't We
- 3.09: Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest
- 3.10: YOLO
- 3.11: 2023 Internet Minute Infographic by eDiscovery Today and LTMG - eDiscovery Trends
- 3.12: Facebook a Meta
- 04: Course Project
- 4.01: Course Project - Create a Social Media Strategy