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Small Business Management in the 21st Century

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Small Business Management in the 21st Century

This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

ManagementBusiness
Author
LibreTexts
Publisher
LibreTexts
Source
LibreTexts
License
CC BY-NC-SA
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 100 sections
  1. 01: Foundations for Small Business
  2. 1.01: Chapter Introduction
  3. 1.02: Small Business in the US Economy
  4. 1.03: Success and Failure in Small Businesses
  5. 1.04: Evolution
  6. 1.05: Ethics
  7. 1.06: The Three Threads
  8. 02: Your Business Idea- The Quest for Value
  9. 2.01: Chapter Introduction
  10. 2.02: Defining the Customers Concept of Value
  11. 2.03: Knowing your customers
  12. 2.04: Sources of Business Ideas
  13. 2.05: The Three Threads
  14. 03: Family Businesses
  15. 3.01: Chapter Introduction
  16. 3.02: Family Business - An Overview
  17. 3.03: Family Business Issues
  18. 3.04: Conflict
  19. 3.05: The Three Threads
  20. 04: E-Business and E-Commerce
  21. 4.01: Chapter Introduction
  22. 4.02: E-Business and E-Commerce - The Difference
  23. 4.03: E-Commerce Operations
  24. 4.04: E-Commerce Technology
  25. 4.05: The Three Threads
  26. 05: The Business Plan
  27. 5.01: The Business Plan
  28. 5.02: Developing Your Strategy
  29. 5.03: The Necessity for a Business Plan
  30. 5.04: Building a Plan
  31. 5.05: The Three Threads
  32. 06: Marketing Basics
  33. 6.01: Chapter Introduction
  34. 6.02: What Marketing Is All About
  35. 6.03: The Customer
  36. 6.04: Marketing Research
  37. 6.05: The Three Threads
  38. 07: Marketing Strategy
  39. 7.01: Chapter Introduction
  40. 7.02: The Importance of a Marketing Strategy
  41. 7.03: The Marketing Strategy Process
  42. 7.04: Segmentation and the Target Market
  43. 7.05: Differentiation and Positioning
  44. 7.06: Marketing Strategy and Product
  45. 7.07: Marketing Strategy and Price
  46. 7.08: Marketing Strategy and Place
  47. 7.09: Marketing Strategy and Promotion
  48. 7.10: The Three Threads
  49. 08: The Marketing Plan
  50. 8.01: Chapter Introduction
  51. 8.02: The Need for a Marketing Plan
  52. 8.03: The Marketing Plan
  53. 8.04: The Three Threads
  54. 09: Accounting and Cash Flow
  55. 9.01: Chapter Introduction
  56. 9.02: Understanding the Need for Accounting Systems
  57. 9.03: Financial Accouting Statements
  58. 9.04: Financial Ratio Analysis
  59. 9.05: The Three Threads
  60. 10: Financial Management
  61. 10.01: Chapter Introduction
  62. 10.02: The Importance of Financial Management in Small Business
  63. 10.03: Financial Control
  64. 10.04: Financial Decision Making
  65. 10.05: The Three Threads
  66. 11: Supply Chain Management - You Better Get It Right
  67. 11.01: Chapter Introduction
  68. 11.02: The Supply Chain and a Firm's Role in It
  69. 11.03: Firm's Role in the Supply Chain
  70. 11.04: The Benefits and the Risks of Participating in a Supply Chain
  71. 11.05: The Three Threads
  72. 12: People and Organization
  73. 12.01: Chapter Introduction
  74. 12.02: Principles of Management and Organization
  75. 12.03: Organizational Design
  76. 12.04: Legal Forms of Organization for the Small Business
  77. 12.05: People
  78. 12.06: The Three Threads
  79. 13: The Search for Efficiency and Effectiveness
  80. 13.01: Chapter Introduction
  81. 13.02: Personal Efficiency and Effectiveness
  82. 13.03: Creativity
  83. 13.04: Organizational Efficiency
  84. 13.05: Going Lean
  85. 13.06: Personnel Efficiency
  86. 13.07: The Three Threads
  87. 14: Icebergs and Escapes
  88. 14.01: Chapter Introduction
  89. 14.02: Icebergs
  90. 14.03: Disaster Assistance
  91. 14.04: Getting Out of the Business
  92. 14.05: Exit Strategies
  93. 15: Going Global - Yes or No
  94. 15.01: Chapter Introduction
  95. 15.02: US Small Business in the Global Environment
  96. 15.03: What You Should Know Before Going Global
  97. 15.04: Key Management Decisions and Considerations
  98. 15.05: The Three Threads
  99. 16: Appendix - A Sample Business Plan
  100. 16.01: Executive Summary