Phu Xuan University Library
|
PXU E-LIB
Sign in
Business Fundamentals

External

Business Fundamentals

This remixed textbook is for use with Business 300 Introduction to Business (California Community College C-ID BUS 110). It was remixed by Cornelius Brown and is licensed CC BY 4.0 unless otherwise noted.

Business
Author
Cornelius Brown and Hannah Wong
Publisher
Cosumnes River College
Source
LibreTexts
License
CC BY
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 87 sections
  1. 01: Systems and Business Dynamics
  2. 1.01: Understanding the External Factors that Influence Business
  3. 1.02: Prelude - Why Is Apple Successful
  4. 1.03: Introduction to This Course
  5. 1.04: Getting Down to Business
  6. 1.05: Functional Areas of Business
  7. 1.06: External Forces that Influence Business Activities
  8. 1.07: Goals of Business
  9. 1.08: End of Chapter Material
  10. 02: Entrepreneurs and Business
  11. 2.01: What Is an Entrepreneur
  12. 2.02: Entrepreneurial Mindset
  13. 2.03: Characteristics of an Entrepreneur
  14. 03: Business and the Economy
  15. 3.01: Economic Systems and Business
  16. 3.02: The Nature of Business
  17. 3.03: Trends and Competition
  18. 04: Forms of Business Ownership
  19. 4.01: Types of Business Ownership
  20. 05: Marketing
  21. 5.01: Why It Matters - Marketing Mix
  22. 5.02: Product
  23. 5.03: Promotion
  24. 5.04: Place
  25. 5.05: Price
  26. 5.06: Putting It Together- Marketing Mix
  27. 06: Accounting and Finance
  28. 6.01: Why It Matters- Accounting and Finance
  29. 6.02: Accounting in Business
  30. 6.03: Key Financial Statements
  31. 6.04: The Break-Even Point
  32. 6.05: Financial Ratios
  33. 6.06: Ethical Practices in Accounting
  34. 07: Operations
  35. 7.01: Operations Management in Manufacturing
  36. 7.02: Operations Management in Service Industry
  37. 7.03: Quality and Operations Management
  38. 08: Human Resources
  39. 8.01: Human Resources and Law
  40. 8.02: Human Resource Management
  41. 8.03: Recruitment and Hiring
  42. 09: Management
  43. 9.01: Principles of Management
  44. 9.02: Organizational Culture
  45. 9.03: Employee Motivation
  46. 10: Electronic Commerce
  47. 10.01: Electronic Commerce Technology
  48. 11: Business and Sustainability
  49. 11.01: Energy and Materials- New Challenges in the First Decade of the Twenty-first Century and Limits to the Conventional Growth Model
  50. 11.02: Defining Sustainability Innovation
  51. 12: Business and the Law
  52. 12.01: Contracts
  53. 12.02: Documentation and Records
  54. 12.03: Contract Components
  55. 13: Business Ethics
  56. 13.01: Corporations and their Social Responsibility
  57. 14: International Business
  58. 14.01: Overview
  59. 14.02: Readings
  60. 14.03: Reading- Dunkin Brands Dunkin Donuts and Baskin-Robbins Making Local Global
  61. 14.04: Discussion Assignment- Dunkin Brands Dunkin Donuts and Baskin-Robbins Making Local Global
  62. 15: Business Communication
  63. 15.01: Guidelines for Ethical Communication
  64. 15.02: Being Ethical Online
  65. 15.03: Introduction to Staying Connected
  66. 15.04: Staying Connected
  67. 15.05: Putting It Together- Communicating in Business
  68. 15.06: Assignment- Communicating in Business
  69. 15.07: Assignment- Seven Pillars of Communication
  70. 15.08: Why It Matters- Communicating in Business
  71. 15.09: Introduction to Effective Communication in Business
  72. 15.10: Becoming a Better Employee
  73. 15.11: The Business Audience
  74. 15.12: Writing in Business
  75. 15.13: Introduction to Methods of Communication
  76. 15.14: Listening
  77. 15.15: Verbal and Nonverbal Communication
  78. 15.16: Introduction to Ethics in Business Communication
  79. 16: Business and Technology
  80. 16.01: Data versus Information
  81. 16.02: Managing Data
  82. 16.03: Types of Information Systems
  83. 16.04: Computer Networks and Cloud Computing
  84. 16.05: Data Communications Networks
  85. 16.06: Security Issues in Electronic Communication
  86. 16.07: Careers in Information Management
  87. 16.08: Cases and Problems