Digital library
Textbooks, references and open learning resources.
External
Legal Aspects of Property, Estate Planning, and Insurance
LibreTexts · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
External
Bus 40: International Business
Noureddine Lalami · Chabot College
In the contents: 13: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 13.02: Fundamentals of Global Marketing · 13.03: Critical Decision Points in Global Marketing
External
Introduction to Social Media
Gabrielle Brixey · Coalinga College
Social media enables individuals to create, collaborate, and share information. This book will explore the possibilities and limitations of social media, examining various technologies such as Facebook, Twitter, blogs, and wikis. We will discuss how to use social media productively and evaluate new tools and platforms. The book will also explore the use of social media in business, marketing, and society, and look into the future of social media and AI creation.
External
Fundamentals of Business
Northeast WisconsinTechnical College · Fundamentals of Business
In the contents: 10: Marketing - Providing Value to Customers
External
Growth and Competitive Strategy in Three Circles
Anonymous · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
External
International Business
Lumen Learning · Lumen Learning
In the contents: 15: Erecting a Billboard in Tiananmen Square- Global Marketing
External
Fundamentals of Business
Stephen Skripak et al. · Virginia Tech
In the contents: 14: Marketing - Providing Value to Customers
External
BMT1010: Introduction to Business
L.P. Bassette, F.D. Gibson-Bailey, N. Park, C.L. Perry and D.M. Robinson · Prince George's Community College
In the contents: 10: Module Ten - The Functions of Marketing · 10.01: Why It Matters- Marketing Function · 10.03: Marketing Defined
External
BUS 215: Introduction to Business
Brown · Cosumnes River College
In the contents: 08: Entrepreneurial Marketing · 8.02: Entrepreneurial Marketing and the Marketing Mix · 8.04: Marketing Techniques and Tools for Entrepreneurs
External
Small Business Management in the 21st Century
LibreTexts · LibreTexts
In the contents: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
External
Writing for Strategic Communication Industries
Jasmine Roberts · The Ohio State University
In the contents: 7.04: Public relations versus marketing versus advertising · 11.3: Advertising Campaign Model - Social Marketing
External
The Sustainable Business Case Book
LibreTexts · LibreTexts
In the contents: 06: Sustainable Business Marketing · 6.00: What Is Sustainable Marketing · 6.01: Green Marketing Strategy and the Four P's of Marketing
External
Leadership for Business
Jamie Hammond · Western Technical College
This text is designed to develop essential management skills and covers internal/external business environments, management functions, human resources, marketing, and accounting principles. As of early 2024, updated course outcome summaries for this specific class were under development.
External
Business Fundamentals
Cornelius Brown and Hannah Wong · Cosumnes River College
In the contents: 05: Marketing · 5.01: Why It Matters - Marketing Mix · 5.06: Putting It Together- Marketing Mix
External
Cultural Heritage Tourism Event Planning and Management (Lumen)
LibreTexts
In the contents: 1.10: Marketing and Promotion
External
An Introduction to Cooperation and Mutualism
Michael Boland · University of Minnesota
In the contents: Oilseed Marketing Cooperatives in the United States
External
BMT1570: Small Business Management
Thomisha M Duru-Nnebue · Prince George's Community College
In the contents: 04: Marketing Basics · 4.02: What Marketing Is All About · 4.04: Marketing Research
External
Consulting and Evaluation to Nonprofit and Community-Based Organizations
Judah Viola and Susan Dvorak McMahon · National Louis University and DePaul University
In the contents: 6.01: Marketing and Networking
External
BUS 350: Small Business Management/Entrepreneurship
Buch · Folsom Lake College
In the contents: 03: The Business Plan - Marketing Organization Location Finances · 06: Marketing Plan · 6.01: Marketing Basics
External
International Business
LibreTexts · LibreTexts
In the contents: 14: Competing Effectively through Global Marketing Distribution and Supply-Chain Management