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Cultural Heritage Tourism Event Planning and Management (Lumen)
This text explores the core principles of event planning and management as it specifically relates to cultural heritage tourism, demonstrating the principles through the case study of three existing cultural heritage festivals. Student will learn the core principles of event planning and management by examining three different real world case studies and exploring a cultural heritage tourism event of the student’s choice and writing an event management plan for this event.
- Publisher
- LibreTexts
- Source
- LibreTexts
- License
- CC BY
- Language
- EN
- Category
- Business Administration
Contents· 14 sections
- 01: Chapters
- 1.01: Introduction to Cultural Heritage Tourism
- 1.02: Community Role and Stakeholders
- 1.03: Cultural Heritage Focus and Contractual Services
- 1.04: Vision Mission and Strategic Planning
- 1.05: Site Selection and Planning
- 1.06: Technology Needs and Use
- 1.07: Concessions
- 1.08: Staff and Volunteers
- 1.09: Event Safety and Risk Management
- 1.10: Marketing and Promotion
- 1.11: Customer Satisfaction
- 1.12: Event Evaluation
- 1.13: Budgeting and Sponsorship