Digital library
Textbooks, references and open learning resources.
External
Leadership for Business
Jamie Hammond · Western Technical College
This text is designed to develop essential management skills and covers internal/external business environments, management functions, human resources, marketing, and accounting principles. As of early 2024, updated course outcome summaries for this specific class were under development.
External
Business Fundamentals
Cornelius Brown and Hannah Wong · Cosumnes River College
In the contents: 05: Marketing · 5.01: Why It Matters - Marketing Mix · 5.06: Putting It Together- Marketing Mix
External
Cultural Heritage Tourism Event Planning and Management (Lumen)
LibreTexts
In the contents: 1.10: Marketing and Promotion
External
An Introduction to Cooperation and Mutualism
Michael Boland · University of Minnesota
In the contents: Oilseed Marketing Cooperatives in the United States
External
BMT1570: Small Business Management
Thomisha M Duru-Nnebue · Prince George's Community College
In the contents: 04: Marketing Basics · 4.02: What Marketing Is All About · 4.04: Marketing Research
External
Consulting and Evaluation to Nonprofit and Community-Based Organizations
Judah Viola and Susan Dvorak McMahon · National Louis University and DePaul University
In the contents: 6.01: Marketing and Networking
External
BUS 350: Small Business Management/Entrepreneurship
Buch · Folsom Lake College
In the contents: 03: The Business Plan - Marketing Organization Location Finances · 06: Marketing Plan · 6.01: Marketing Basics
External
International Business
LibreTexts · LibreTexts
In the contents: 14: Competing Effectively through Global Marketing Distribution and Supply-Chain Management
External
BUSINESS COMMUNICATION IN PRACTICE
Lisa Castillo & Christine Keelin · Citrus College
In the contents: 10.05: Persuasive Messages in Sales and Marketing
External
Business Math
Jean-Paul Olivier · Red River College of Applied Arts, Science, & Technology
In the contents: 05: Marketing and Accounting Fundamentals (Keeping Your Nose above Water) · 5.03: Marketing and Accounting Fundamentals (Summary) · 5.E: Marketing and Accounting Fundamentals (Exercises)
External
Bus 125:International Business
Staff · Cañada College
In the contents: 11: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 11.02: Fundamentals of Global Marketing · 11.03: Critical Decision Points in Global Marketing
External
Maritime Management: Micro and Small Businesses
Matthew K. Pauley · Middlesex University
In the contents: 06: Marketing · 6.01: Chapter 17- Marketing Strategy
External
Digital Entrepreneurship (CIS 028)
Gabrielle Brixey · Coalinga College
In the contents: 4.03: Online Marketing · 4.04: Marketing Techniques for Entrepreneurs
External
BUS C100: Introduction to Business
Justin White · Coastline College
In the contents: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
External
Business Concepts: Exploring Careers in Business
Jennifer Parker and Mabel Gehrett · Western Technical College
In the contents: 04: The Role of Marketing and Sales in an Organization · 4.02: Marketing and the Marketing Process · 4.03: Marketing Research and Big Data
External
SMALL BUSINESS MANAGEMENT IN THE 21ST CENTURY
Elijah Cooks · Prince George's Community College
In the contents: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
External
Principles of Management
OpenStax · LibreTexts
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
External
Sustainable Property Management (Hopkins)
Erin A. Hopkins · Virginia Tech
In the contents: 1.06: Integrating Sustainable Practices into Marketing and Leasing
External
Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
In the contents: 09: Marketing Your Venture to Audiences · 9.01: Marketing Your Venture to Audiences · 9.02: Marketing Your Venture- Engagement and Analytics
External
Entrepreneurship
OpenStax · LibreTexts
In the contents: 08: Entrepreneurial Marketing and Sales · 8.00: Prelude to Entrepreneurial Marketing and Sales · 8.01: Entrepreneurial Marketing and the Marketing Mix