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Entrepreneurship

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Entrepreneurship

This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats.

Business
Author
OpenStax
Publisher
LibreTexts
Source
LibreTexts
License
CC BY
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 181 sections
  1. 01: The Entrepreneurial Perspective
  2. 1.00: Prelude to the Entrepreneurial Perspective
  3. 1.01: Entrepreneurship Today
  4. 1.02: Entrepreneurial Vision and Goals
  5. 1.03: The Entrepreneurial Mindset
  6. 1.04: Key Terms
  7. 1.05: Summary
  8. 1.06: Review Questions
  9. 1.07: Discussion Questions
  10. 1.08: Case Questions
  11. 1.09: Suggested Resources
  12. 02: The Entrepreneurial Journey and Pathways
  13. 2.00: Prelude to the Entrepreneurial Journey and Pathways
  14. 2.01: Overview of the Entrepreneurial Journey
  15. 2.02: The Process of Becoming an Entrepreneur
  16. 2.03: Entrepreneurial Pathways
  17. 2.04: Frameworks to Inform Your Entrepreneurial Path
  18. 2.05: Key Terms
  19. 2.06: Summary
  20. 2.07: Review Questions
  21. 2.08: Case Questions
  22. 2.09: Suggested Resources
  23. 03: The Ethical and Social Responsibilities of Entrepreneurs
  24. 3.00: Prelude to the Ethical and Social Responsibilities of Entrepreneurs
  25. 3.01: Ethical and Legal Issues in Entrepreneurship
  26. 3.02: Corporate Social Responsibility and Social Entrepreneurship
  27. 3.03: Developing a Workplace Culture of Ethical Excellence and Accountability
  28. 3.04: Key Terms
  29. 3.05: Summary
  30. 3.06: Review Questions
  31. 3.07: Discussion Questions
  32. 3.08: Case Questions
  33. 3.09: Suggested Resources
  34. 04: Creativity Innovation and Invention
  35. 4.00: Prelude to Creativity Innovation and Invention
  36. 4.01: Tools for Creativity and Innovation
  37. 4.02: Creativity Innovation and Invention- How They Differ
  38. 4.03: Developing Ideas Innovations and Inventions
  39. 4.04: Key Terms
  40. 4.05: Summary
  41. 4.06: Review Questions
  42. 4.07: Discussion Quetions
  43. 4.08: Case Questions
  44. 4.09: Suggested Resources
  45. 05: Identifying Entrepreneurial Opportunity
  46. 5.00: Prelude to Identifying Entrepreneurial Opportunity
  47. 5.01: Entrepreneurial Opportunity
  48. 5.02: Researching Potential Business Opportunities
  49. 5.03: Competitive Analysis
  50. 5.04: Key Terms
  51. 5.05: Summary
  52. 5.06: Review Questions
  53. 5.07: Discussion Quetions
  54. 5.08: Case Questions
  55. 5.09: Suggested Resources
  56. 06: Problem Solving and Need Recognition Techniques
  57. 6.00: Prelude to Problem Solving and Need Recognition Techniques
  58. 6.01: Problem Solving to Find Entrepreneurial Solutions
  59. 6.02: Creative Problem-Solving Process
  60. 6.03: Design Thinking
  61. 6.04: Lean Processes
  62. 6.05: Key Terms
  63. 6.06: Summary
  64. 6.07: Review Quetions
  65. 6.08: Discussion Questions
  66. 6.09: Case Questions
  67. 6.10: Suggested Resources
  68. 07: Telling Your Entrepreneurial Story and Pitching the Idea
  69. 7.00: Prelude to Telling Your Entrepreneurial Story and Pitching the Idea
  70. 7.01: Clarifying Your Vision Mission and Goals
  71. 7.02: Sharing Your Entrepreneurial Story
  72. 7.03: Developing Pitches for Various Audiences and Goals
  73. 7.04: Protecting Your Idea and Polishing the Pitch through Feedback
  74. 7.05: Reality Check- Contests and Competitions
  75. 7.06: Key Terms
  76. 7.07: Summary
  77. 7.08: Review Questions
  78. 7.09: Discussion Resources
  79. 7.10: Case Questions
  80. 7.11: Suggested Resources
  81. 08: Entrepreneurial Marketing and Sales
  82. 8.00: Prelude to Entrepreneurial Marketing and Sales
  83. 8.01: Entrepreneurial Marketing and the Marketing Mix
  84. 8.02: Market Research Market Opportunity Recognition and Target Market
  85. 8.03: Marketing Techniques and Tools for Entrepreneurs
  86. 8.04: Entrepreneurial Branding
  87. 8.05: Marketing Strategy and the Marketing Plan
  88. 8.06: Sales and Customer Service
  89. 8.07: Key Terms
  90. 8.08: Summary
  91. 8.09: Review Questions
  92. 8.10: Discussion Questions
  93. 8.11: Case Questions
  94. 8.12: Suggested Resources
  95. 09: Entrepreneurial Finance and Accounting
  96. 9.00: Prelude to Entrepreneurial Finance and Accounting
  97. 9.01: Overview of Entrepreneurial Finance and Accounting Strategies
  98. 9.02: Special Funding Strategies
  99. 9.03: Accounting Basics for Entrepreneurs
  100. 9.04: Developing Startup Financial Statements and Projections
  101. 9.05: Key Terms
  102. 9.06: Summary
  103. 9.07: Review Questions
  104. 9.08: Discussion Questions
  105. 9.09: Case Questions
  106. 9.10: Suggested Resources
  107. 10: Launch for Growth to Success
  108. 10.00: Prelude to Launch for Growth to Success
  109. 10.01: Launching the Imperfect Business- Lean Startup
  110. 10.02: Why Early Failure Can Lead to Success Later
  111. 10.03: The Challenging Truth about Business Ownership
  112. 10.04: Managing Following and Adjusting the Initial Plan
  113. 10.05: Growth- Signs Pains and Cautions
  114. 10.06: Key Terms
  115. 10.07: Summary
  116. 10.08: Review Questions
  117. 10.09: Discussion Questions
  118. 10.10: Case Questions
  119. 10.11: Suggested Resources
  120. 11: Business Model and Plan
  121. 11.00: Prelude to Business Model and Plan
  122. 11.01: Avoiding the Field of Dreams Approach
  123. 11.02: Designing the Business Model
  124. 11.03: Conducting a Feasibility Analysis
  125. 11.04: The Business Plan
  126. 11.05: Key Terms
  127. 11.06: Summary
  128. 11.07: Review Quetions
  129. 11.08: Discussion Questions
  130. 11.09: Case Questions
  131. 11.10: Suggested Resources
  132. 12: Building Networks and Foundations
  133. 12.00: Prelude to Building Networks and Foundations
  134. 12.01: Building and Connecting to Networks
  135. 12.02: Building the Entrepreneurial Dream Team
  136. 12.03: Designing a Startup Operational Plan
  137. 12.04: Key Terms
  138. 12.05: Summary
  139. 12.06: Review Questions
  140. 12.07: Discussion Questions
  141. 12.08: Case Questions
  142. 12.09: Suggested Resources
  143. 13: Business Structure Options- Legal Tax and Risk Issues
  144. 13.00: Prelude to Business Structure Options- Legal Tax and Rish Issues
  145. 13.01: Business Structures- Overview of Legal and Tax Considerations
  146. 13.02: Corporations
  147. 13.03: Partnerships and Joint Ventures
  148. 13.04: Limited Liability Companies
  149. 13.05: Sole Proprietorships
  150. 13.06: Additional Considerations- Capital Acquisition Business Domicile and Technology
  151. 13.07: Mitigating and Managing Risks
  152. 13.08: Key Terms
  153. 13.09: Summary
  154. 13.10: Review Questions
  155. 13.11: Discussion Questions
  156. 13.12: Case Questions
  157. 13.13: Suggested Resources
  158. 14: Fundamentals of Resource Planning
  159. 14.00: Prelude to Fundamentals of Resource Planning
  160. 14.01: Types of Resources
  161. 14.02: Using the PEST Framework to Assess Resource Needs
  162. 14.03: Managing Resources over the Venture Life Cycle
  163. 14.04: Key Terms
  164. 14.05: Summary
  165. 14.06: Review Questions
  166. 14.07: Discussion Questions
  167. 14.08: Case Questions
  168. 14.09: Suggested Resources
  169. 15: Next Steps
  170. 15.00: Prelude to Next Steps
  171. 15.01: Case Questions
  172. 15.02: Suggested Resources
  173. 15.03: Launching Your Venture
  174. 15.04: Making Difficult Business Decisions in Response to Challenges
  175. 15.05: Seeking Help or Support
  176. 15.06: Now What Serving as a Mentor Consultant or Champion
  177. 15.07: Reflections- Documenting the Journey
  178. 15.08: Key Terms
  179. 15.09: Summary
  180. 15.10: Review Questions
  181. 15.11: Discussion Questions