Phu Xuan University Library
BUSINESS COMMUNICATION IN PRACTICE

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BUSINESS COMMUNICATION IN PRACTICE

Essentials of Business Communication

Author
Lisa Castillo & Christine Keelin
Publisher
Citrus College
Source
LibreTexts
License
CC BY-NC-SA
Language
EN
Category
Business Administration
Contents· 191 sections
  1. 01: Foundations of Business Communication
  2. 1.01: Defining Business Communication
  3. 1.02: Why Business Communication Supports Success
  4. 1.03: Business Communication vs. Academic Writing
  5. 1.04: The Communication Process
  6. 1.05: Barriers That Interfere with Communication
  7. 1.06: Understanding Cultural Awareness in Communication
  8. 1.07: Using Inclusive Language Professionally
  9. 1.08: Skill Builder
  10. 1.09: Professional Reflection
  11. 1.10: Chapter Summary
  12. 1.11: Key Terms
  13. 1.12: Assignments
  14. 02: Planning Business Messages
  15. 2.01: Why Planning Matters
  16. 2.02: Defining Purpose Before Writing
  17. 2.03: Choosing the Right Communication Channel
  18. 2.04: Organizing Ideas Before Drafting
  19. 2.05: Build the Message Clearly
  20. 2.06: Review Before Delivery
  21. 2.07: Skill Builder
  22. 2.08: Professional Reflection
  23. 2.09: Chapter Summary
  24. 2.10: Key Terms
  25. 2.11: Assignments
  26. 03: Writing with Confidence and Clarity
  27. 3.01: Writing Effective Sentences
  28. 3.02: Building Strong Paragraphs
  29. 3.03: Writing From the Readers Perspective
  30. 3.04: Punctuation for Professional Writing
  31. 3.05: Common Language Mistakes in Professional Writing
  32. 3.06: Writing Clearly and Concisely
  33. 3.07: Skill Builder
  34. 3.08: Professional Reflection
  35. 3.09: Chapter Summary
  36. 3.10: Key Terms
  37. 3.11: Assignments
  38. 04: Intercultural Communication in Business
  39. 4.01: What Intercultural Communication Means
  40. 4.02: Formality Tone and Relationship Expectations
  41. 4.03: Creating Inclusivity in Professional Communication
  42. 4.04: Avoiding Assumptions in Global and Local Workplaces
  43. 4.05: Writing Across Cultural Differences
  44. 4.06: Skill Builder
  45. 4.07: Professional Reflection
  46. 4.08: Chapter Summary
  47. 4.09: Key Terms
  48. 4.10: Assignments
  49. 05: Workplace Messages
  50. 5.01: Understanding Workplace Messages
  51. 5.02: Formatting for Clarity and Professional Impact
  52. 5.03: Subject Lines in Workplace Writing
  53. 5.04: Email Format and Tone
  54. 5.05: Memo Format and Internal Communication
  55. 5.06: Business Letter Format and External Communication
  56. 5.07: Professional Writing Choices Across Common Documents
  57. 5.08: Common Workplace Writing Mistakes and How to Strengthen Them
  58. 5.09: Skill Builder
  59. 5.10: Professional Reflection
  60. 5.11: Chapter Summary
  61. 5.12: Key Terms
  62. 5.13: Assignments
  63. 06: Digital Communication in Modern Business
  64. 6.01: Digital Communication in Todays Workplace
  65. 6.02: Short Digital Messages in Professional Settings
  66. 6.03: Choosing Digital Messaging Channels
  67. 6.04: Shared Documents and Collaborative Writing
  68. 6.05: Managing Tone in Digital Writing
  69. 6.06: Inclusive Language in Digital Communication
  70. 6.07: Response Expectations in Professional Communication
  71. 6.08: Digital Professionalism
  72. 6.09: Skill Builder
  73. 6.10: Professional Reflection
  74. 6.11: Chapter Summary
  75. 6.12: Key Terms
  76. 6.13: Assignments
  77. 07: Ethical Communication and Professional Judgment
  78. 7.01: Understanding Ethical Communication
  79. 7.02: Ethical Choices in Everyday Communication
  80. 7.03: Tone Respect and Professional Responsibility
  81. 7.04: Professional Judgment in Difficult Situations
  82. 7.05: Fairness Transparency and Credibility
  83. 7.06: Ethical Use of AI Digital Editing and Message Ownership
  84. 7.07: Skill Builder
  85. 7.08: Professional Reflection
  86. 7.09: Chapter Summary
  87. 7.10: Key Terms
  88. 7.11: Assignments
  89. 08: Informative Routine and Neutral Messages
  90. 8.01: Understanding Routine Messages
  91. 8.02: Direct Organization in Routine Messages
  92. 8.03: Writing Routine Replies and Informational Responses
  93. 8.04: Closing Routine Messages with Goodwill
  94. 8.05: Tone and Reader Expectations
  95. 8.06: Skill Builder
  96. 8.07: Professional Reflection
  97. 8.08: Chapter Summary
  98. 8.09: Key Terms
  99. 8.10: Assignments
  100. 09: Bad-News Messages
  101. 9.01: Understanding Bad-News Messages
  102. 9.02: Direct Organization for Unfavorable Messages
  103. 9.03: Indirect Organization in Bad-News Messages
  104. 9.04: Maintaining Tone in Challenging Communication
  105. 9.05: Handling Difficult Messages at Work
  106. 9.06: Common Business Situations for Difficult Messages
  107. 9.07: Skill Builder
  108. 9.08: Professional Reflection
  109. 9.09: Chapter Summary
  110. 9.10: Key Terms
  111. 9.11: Assignments
  112. 10: Persuasive Messages
  113. 10.01: Understanding Persuasive Communication
  114. 10.02: Adapting Persuasion for Different Audiences
  115. 10.03: Organizing Persuasive Messages for Impact
  116. 10.04: Tone in Persuasive Writing
  117. 10.05: Persuasive Messages in Sales and Marketing
  118. 10.06: Skill Builder
  119. 10.07: Professional Reflection
  120. 10.08: Chapter Summary
  121. 10.09: Key Terms
  122. 10.10: Assignments
  123. 11: Reports That Support Professional Decisions
  124. 11.01: Research That Supports Professional Reports
  125. 11.02: Informal Reports
  126. 11.03: Formal Reports
  127. 11.04: Headings Graphics and Readability
  128. 11.05: Executive Summaries
  129. 11.06: Reports That Support Decisions
  130. 11.07: Skill Builder
  131. 11.08: Professional Reflection
  132. 11.09: Chapter Summary
  133. 11.10: Key Terms
  134. 11.11: Assignments
  135. 12: Communicating with Data and Visuals
  136. 12.01: Why Visuals Matter
  137. 12.02: Tables Charts and Graphs
  138. 12.03: Choosing the Right Visual
  139. 12.04: Explaining Visual Information Clearly
  140. 12.05: Avoiding Misleading Presentation
  141. 12.06: Using Color Responsibly in Visuals
  142. 12.07: Skill Builder
  143. 12.08: Professional Reflection
  144. 12.09: Chapter Summary
  145. 12.10: Key Terms
  146. 12.11: Assignments
  147. 13: Business Presentations and Professional Delivery
  148. 13.01: Preparing for Presentations
  149. 13.02: Organizing Content Clearly
  150. 13.03: Designing Clear and Professional Presentation Slides
  151. 13.04: Delivery Techniques for Professional Presence
  152. 13.05: Individual Presentations
  153. 13.06: Group Presentations
  154. 13.07: Skill Builder
  155. 13.08: Professional Reflection
  156. 13.09: Chapter Summary
  157. 13.10: Key Terms
  158. 13.11: Assignments
  159. 14: Conflict Resolution and Difficult Conversations
  160. 14.01: Why Conflict Happens
  161. 14.02: Professional Responses to Disagreement
  162. 14.03: Listening During Difficult Conversations
  163. 14.04: Language That De-escalates Tension
  164. 14.05: Choosing Direct Private or Written Communication
  165. 14.06: Skill Builder
  166. 14.07: Professional Reflection
  167. 14.08: Chapter Summary
  168. 14.09: Key Terms
  169. 14.10: Assignments
  170. 15: Resumes and Cover Letters
  171. 15.01: Understanding What Employers Notice First
  172. 15.02: Organizing Experience in a Resume
  173. 15.03: Presenting Skills Strengths and Potential
  174. 15.04: Writing Strong Cover Letters
  175. 15.05: Adapting Application Material for Different Opportunities
  176. 15.06: Skill Builder
  177. 15.07: Professional Reflection
  178. 15.08: Chapter Summary
  179. 15.09: Key Terms
  180. 15.10: Assignments
  181. 16: Interviewing and Following Up
  182. 16.01: Preparing for Interviews
  183. 16.02: Responding Clearly During Interviews
  184. 16.03: Delivery Body Language and Professional Presence
  185. 16.04: Asking Questions and Following Up Professionally
  186. 16.05: If You Are Not Selected
  187. 16.06: Skill Builder
  188. 16.07: Professional Reflection
  189. 16.08: Chapter Summary
  190. 16.09: Key Terms
  191. 16.10: Assignments