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Media Innovation and Entrepreneurship (Ferrier and Mays)

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Media Innovation and Entrepreneurship (Ferrier and Mays)

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses.

CommunicationSocial Sciences
Author
Michelle Ferrier and Elizabeth Mays
Publisher
LibreTexts
Source
LibreTexts
License
CC BY
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 53 sections
  1. 01: Developing the Entrepreneurial Mindset
  2. 1.01: Developing the Entrepreneurial Mindset
  3. 1.02: Taking Risks and Building Resilience on the Path to Innovation
  4. 1.03: From the Field- QandA With a Young Innovator
  5. 1.04: Whats an Intrapreneur And How Do I Become One
  6. 1.05: Looking Ahead
  7. 02: Ideation
  8. 2.01: Ideation
  9. 2.02: Looking Ahead
  10. 03: Customer Discovery
  11. 3.01: Customer Discovery for Content and Tech Startups
  12. 3.02: Looking Ahead
  13. 04: Business Models for Content and Technology Ventures
  14. 4.01: Business Models for Content and Technology Plays
  15. 4.02: From the Field- Refining Our Business Plan Was the Key to Attracting Our First Investor
  16. 4.03: From the Field- Making Student Media Sustainable
  17. 4.04: From the Field- Writing a Business Plan and Budget
  18. 05: Nonprofit Model Development
  19. 5.01: Nonprofit Model Development
  20. 5.02: From the Field- The Knoxville Experiment
  21. 5.03: Exercise- Being a Media Nonprofit
  22. 06: Freelancing as Entrepreneurship and Consulting as Business Models
  23. 6.01: Freelancing as Entrepreneurship and Consulting as Business Models
  24. 6.02: From the Field- How to Get and Keep Gigs as a Freelance Journalist
  25. 6.03: From the Field- How I Ditched the 9 to 5 and Built a Business I Could Live With
  26. 6.04: Looking Ahead
  27. 07: Startup Funding
  28. 7.01: Startup Funding- Introduction
  29. 7.02: Startup Funding- Why Funding
  30. 7.03: Startup Funding- Traditional Venture Funding
  31. 7.04: Startup Funding- Nontraditional Funding Sources
  32. 7.05: Startup Funding- Crowdfunding
  33. 7.06: From the Field- Friends Family and Fools Funding
  34. 7.07: From the Field- The Journey from Listening to Leader
  35. 7.08: From the Field- Your Kickstarter Campaign is a Story
  36. 7.09: Looking Ahead
  37. 08: Pitching Ideas
  38. 8.01: Pitching Ideas
  39. 8.02: From the Field- The Perfect Pitch
  40. 8.03: Looking Ahead
  41. 09: Marketing Your Venture to Audiences
  42. 9.01: Marketing Your Venture to Audiences
  43. 9.02: Marketing Your Venture- Engagement and Analytics
  44. 9.03: Looking Ahead
  45. 10: Product Management
  46. 10.01: Product Management for Journalists
  47. 10.02: From the Field-Process Engineering Helped Build a Replicable Model for Two Startup News Sites
  48. 11: Entrepreneurship Abroad- Cultural and International Perspectives and Challenges
  49. 11.01: Entrepreneurship Abroad- Cultural and International Perspectives and Challenges
  50. 11.02: From the Field- Technology and Media Entrepreneurship in China
  51. 11.03: From the Field- Addis Insight - A Niche Site for the Ethiopian Diaspora
  52. 11.04: From the Field- A Short History of Silicon Valley
  53. 12: Instructor Resources