Digital library
Textbooks, references and open learning resources.
External
Operation of a Small Business for College Students
Sarah Maokosy · Reedley College
In the contents: 13: Marketing Research and Channels · 14: Marketing Concepts and Strategic Planning · 14.01: The Marketing Mix (4Ps)
External
MGMT 21503 Small Business Management
Kayla Sapkota · Arkansas State University- Beebe
In the contents: 10: Entrepreneurial Marketing and Sales · 10.01: Prelude to Entrepreneurial Marketing and Sales · 10.02: Entrepreneurial Marketing and the Marketing Mix
External
Ethics and Current Issues in Technology
Marshal Miller, Jeffrey Armstrong, Alexandra Briggs and Abigail Michelini · Ethics and Current Issues in TechnologyNorthampton Community College
In the contents: 3.4: AI in Marketing Strategies
External
Six Steps To Job Search Success
LibreTexts · LibreTexts
In the contents: 04: Step 2 - Create a Compelling Marketing Campaign · 05: Step 2 (Cont'l) - Create a Compelling Marketing Campaign
External
Introduction to Business
OpenStax · LibreTexts
In the contents: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
External
Introduction to Business
Lumen Learning
In the contents: 4.03: Salty Pawz Marketing · 28: Module 13- Marketing Function · 28.01: Why It Matters- Marketing Function
External
Introduction to Business
Lumen · Boundless
In the contents: 13: Marketing Function · 13.01: Why It Matters- Marketing Function · 13.04: Marketing MIx Introduction
External
WTRM 201 Introduction to Water, Wastewater Technology
Catherine Miettinen Ames · Gavilan College
In the contents: 2.3.07: Social Marketing Campaigns
External
Small Business Management
Mary Ann Hughes Butts · College of Southern Nevada
In the contents: 06: Marketing Basics · 07: Marketing Strategy
External
Administration and Management of Early Childhood Programs I
Julia Faumuina · Cerro Coso Community College
In the contents: 08: Chapter 8- Marketing and Enrollment · 8.01: Public Relations and Marketing
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 4.12: Differentiated Mass and Concentrated Marketing Strategies · 14: Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix
External
BPM 1010: Residential Property Management
A. Roberts · Prince George's Community College
In the contents: 08: Marketing and Attracting Tenants · 8.01: Marketing and Customer Relationships · 8.02: Why It Matters- What Is Marketing
External
Business Simulation
Terri Brown · Northeast Wisconsin Technical College
In the contents: 2.04: Marketing and the Marketing Process · 2.05: The Marketing Mix and the 4Ps of Marketing · 03: Marketing
External
BMT 1650: Customer Service 2021)
Perry and Benbow · Prince George's Community College
In the contents: 1.02: Marketing and Customer Relationships · 3.03: Reading- Common Ethical Issues in Marketing
External
BMK 2730: Retail Business Management
Milledge Mosby Jr. · Prince George's Community College
In the contents: 4.12: Differentiated Mass and Concentrated Marketing Strategies · 14: Module 14- Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix
External
The Data Renaissance
J.J. Sylvia IV · Fitchburg State University
In the contents: 06: Data in Sports Marketing · 6.03: Sources of Data in Sports Marketing · 6.07: The Future of Sports Marketing
External
Getting Started as an Entrepreneur
Wikipedia · Wikibooks
In the contents: 2.08: Marketing to the Poor
External
Introduction to Business and Professional Responsibility
Robert Rebman · Benedictine University
In the contents: 12.02: The Marketing Concept · 12.03: Creating a Marketing Strategy · 12.04: Developing a Marketing Mix
External
Principles of Management
Karen Calendo · Concordia University Chicago
In the contents: 14: Direct Online Social Media and Mobile Marketing · 14.03: Traditional Direct Marketing · 14.04: Social Media and Mobile Marketing
External
Good Corporation, Bad Corporation - Corporate Social Responsibility in the Global Economy
Elizabeth Pulos and Guillermo C. Jimenez · Open SUNY
In the contents: 1.06: Marketing Ethics - Selling Controversial Products · 1.07: Organic Food - Health Benefit or Marketing Ploy