Digital library
Textbooks, references and open learning resources.
External
The Sustainable Business Case Book
LibreTexts · LibreTexts
In the contents: 06: Sustainable Business Marketing · 6.00: What Is Sustainable Marketing · 6.01: Green Marketing Strategy and the Four P's of Marketing
External
Leadership for Business
Jamie Hammond · Western Technical College
This text is designed to develop essential management skills and covers internal/external business environments, management functions, human resources, marketing, and accounting principles. As of early 2024, updated course outcome summaries for this specific class were under development.
External
Business Fundamentals
Cornelius Brown and Hannah Wong · Cosumnes River College
In the contents: 05: Marketing · 5.01: Why It Matters - Marketing Mix · 5.06: Putting It Together- Marketing Mix
External
Career Exploration and Life Planning (COUN 151)
Jorge Huinquez · Rio Hondo College
In the contents: 05: Developing your Self-Marketing Campaign
External
Cultural Geography (C-ID GEOG 120)
Jean-Yves Merilus · Coalinga College
In the contents: 11.09: Marketing Geography
External
WTRM 205 Water Distribution 1
Gavilan College
In the contents: 1.4.07: Social Marketing Campaigns
External
Creating Online Learning Experiences
Matt Crosslin · University of Texas at Arlington
In the contents: 14: Marketing of an Online Course
External
Cultural Heritage Tourism Event Planning and Management (Lumen)
LibreTexts
In the contents: 1.10: Marketing and Promotion
External
An Introduction to Cooperation and Mutualism
Michael Boland · University of Minnesota
In the contents: Oilseed Marketing Cooperatives in the United States
External
BMT1570: Small Business Management
Thomisha M Duru-Nnebue · Prince George's Community College
In the contents: 04: Marketing Basics · 4.02: What Marketing Is All About · 4.04: Marketing Research
External
Guid 1: Career Exploration
Graciela Martinez, Elizabeth Shaker & Blanca Arteaga · College of the Canyons and Gavilan College
In the contents: 4.10: Developing your Self-Marketing Campaign · 05: Developing your Self-Marketing Campaign
External
Consulting and Evaluation to Nonprofit and Community-Based Organizations
Judah Viola and Susan Dvorak McMahon · National Louis University and DePaul University
In the contents: 6.01: Marketing and Networking
External
BUS 350: Small Business Management/Entrepreneurship
Buch · Folsom Lake College
In the contents: 03: The Business Plan - Marketing Organization Location Finances · 06: Marketing Plan · 6.01: Marketing Basics
External
International Business
LibreTexts · LibreTexts
In the contents: 14: Competing Effectively through Global Marketing Distribution and Supply-Chain Management
External
WTRM 206 Beginning Water Treatment Plant
Catherine Miettinen Ames · Gavilan College
In the contents: 4.3.07: Social Marketing Campaigns
External
Economics of Agriculture (AGBUS 40)
Ivan Huerta · Coalinga College
With this text, students will explore agricultural economics, including the role of agriculture and farming in the economic system. You'll learn about basic economic concepts, challenges facing agriculture, regenerative vs conventional agriculture business practices, pricing and marketing issues, production factors, and the impact of state and federal farm programs on farmers' economic positions.
External
BUSINESS COMMUNICATION IN PRACTICE
Lisa Castillo & Christine Keelin · Citrus College
In the contents: 10.05: Persuasive Messages in Sales and Marketing
External
Business Math
Jean-Paul Olivier · Red River College of Applied Arts, Science, & Technology
In the contents: 05: Marketing and Accounting Fundamentals (Keeping Your Nose above Water) · 5.03: Marketing and Accounting Fundamentals (Summary) · 5.E: Marketing and Accounting Fundamentals (Exercises)
External
Bus 125:International Business
Staff · Cañada College
In the contents: 11: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 11.02: Fundamentals of Global Marketing · 11.03: Critical Decision Points in Global Marketing
External
Maritime Management: Micro and Small Businesses
Matthew K. Pauley · Middlesex University
In the contents: 06: Marketing · 6.01: Chapter 17- Marketing Strategy