Digital library
Textbooks, references and open learning resources.
External
Principles of Management
OpenStax · LibreTexts
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
External
The OER Starter Kit for Program Managers
Abbey K. Elder, Stefanie Buck, Jeff Gallant, Marco Seiferle-Valencia, and Apurva Ashok · rebus Foundation
In the contents: 3.03: Marketing Your OER Program
External
Sustainable Property Management (Hopkins)
Erin A. Hopkins · Virginia Tech
In the contents: 1.06: Integrating Sustainable Practices into Marketing and Leasing
External
CAREER 110: Career and Life Planning
Kimberly Galbraith · Diablo Valley College
In the contents: 05: Developing your Self-Marketing Campaign
External
Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
In the contents: 09: Marketing Your Venture to Audiences · 9.01: Marketing Your Venture to Audiences · 9.02: Marketing Your Venture- Engagement and Analytics
External
Entrepreneurship
OpenStax · LibreTexts
In the contents: 08: Entrepreneurial Marketing and Sales · 8.00: Prelude to Entrepreneurial Marketing and Sales · 8.01: Entrepreneurial Marketing and the Marketing Mix
External
Administration II (CD 039)
Ancelma Sanchez · East Los Angeles College
In the contents: 13.10: Marketing and Promotional Costs · 14: Marketing and Enrollment · 14.01: Public Relations and Marketing
External
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
In the contents: 02: A User's Manual- Advertising Promotion and Marketing Essentials · 2.03: The Four Cornerstones of Marketing- The Four Ps · 9.02: Integrated Marketing Communications - United We Stand
External
BUS 26: Small Business Management
Noureddine Lalami · Chabot College
In the contents: 3: The Business Plan - Marketing Organization Location Finances · Chapter 6: Marketing Plan · 6.1: Marketing Basics
External
Leading with Cultural Intelligence
Anonymous · LibreTexts
In the contents: 7.06: Case Study 5 - Marketing the Right Messages
External
Introduction to Intellectual Property
OpenStax · LibreTexts
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields.
External
Dental Assistant Professionalism
Jami Van Enkevort · Northeast Wisconsin Technical College
In the contents: 04: Resume- Mindset to Marketing
External
Introduction to Business
Gifford · HACC Central Pennsylvania's Community College
In the contents: 11: Marketing · 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy
External
Restaurant Design: Concept to Customer (Thibodeaux)
William R. Thibodeaux · Chef John Folse Culinary Institute at Nicholls State University
In the contents: 5.02: The Marketing Mix · 5.03: The Marketing Environment · 5.04: Sources of Marketing Information
External
Operation of a Small Business for College Students
Sarah Maokosy · Reedley College
In the contents: 13: Marketing Research and Channels · 14: Marketing Concepts and Strategic Planning · 14.01: The Marketing Mix (4Ps)
External
MGMT 21503 Small Business Management
Kayla Sapkota · Arkansas State University- Beebe
In the contents: 10: Entrepreneurial Marketing and Sales · 10.01: Prelude to Entrepreneurial Marketing and Sales · 10.02: Entrepreneurial Marketing and the Marketing Mix
External
Ethics and Current Issues in Technology
Marshal Miller, Jeffrey Armstrong, Alexandra Briggs and Abigail Michelini · Ethics and Current Issues in TechnologyNorthampton Community College
In the contents: 3.4: AI in Marketing Strategies
External
Six Steps To Job Search Success
LibreTexts · LibreTexts
In the contents: 04: Step 2 - Create a Compelling Marketing Campaign · 05: Step 2 (Cont'l) - Create a Compelling Marketing Campaign
External
Introduction to Business
OpenStax · LibreTexts
In the contents: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
External
Introduction to Business
Lumen Learning
In the contents: 4.03: Salty Pawz Marketing · 28: Module 13- Marketing Function · 28.01: Why It Matters- Marketing Function