Digital library
Textbooks, references and open learning resources.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 1.02: Business Intelligence - Navigating Primary and Secondary Data
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 04: Business Buying Behavior · 4.01: The Characteristics of Business-to-Business (B2B) Markets · 6.03: Types of Business-to-Business (B2B) Offerings
External
An Interactive Text for Food and Agricultural Marketing
Michael R. Thomsen · University of Arkansas
An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.
External
MKTG 235, Digital Media Marketing
Megan MacIntire · HACC
LibreTexts
External
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
In the contents: 04: Business Markets and Purchasing Behavior · 4.02: The Business-to-Business (B2B) Market
External
Intro to Social Media
Cheryl Lawson · Oklahoma State University
In the contents: 02: Crafting a Social Media Strategy for Your Business · 2.01: What Business Are You Even In
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Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
External
Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
In the contents: 02: International Business and Trade · 2.01: International Business and Trade Summary
External
Introduction to Social Media
Gabrielle Brixey · Coalinga College
In the contents: 07: Social Media in Business · 7.03: Why Is Social Media Important to a Business
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
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Digital Marketing Strategy
Pierre-Yann Dolbec · Concordia University
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
External
Introducing Marketing
John Burnett · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
External
Sports Marketing
Jessica Richards · Western Sydney University
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfill their goals.
External
The Power of Selling
LibreTexts · LibreTexts
In the contents: 04: Business Ethics - The Power of Doing the Right Thing · 4.02: Business Ethics - Guiding Principles in Selling and in Life · 15: Entrepreneurial Selling- The Power of Running Your Own Business
External
eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
In the contents: 17.03: Using social media to solve business challenges
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 15.11: Reading- Business Presentations
External
Marketing for Entrepreneurs
Kathrina Miranda · Chabot College
In the contents: 7.2.02: Using social media to solve business challenges
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 08: Business Buying Behavior · 8.01: The Characteristics of Business-to-Business (B2B) Markets · 11.11: Reading- Business Presentations
External
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
LibreTexts
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
In the contents: 02: Corporate Social Responsibility and Business Ethics · 13: Hybrid Business Forms