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Marketing for Entrepreneurs

External

Marketing for Entrepreneurs

Business
Author
Kathrina Miranda
Publisher
Chabot College
Source
LibreTexts
License
CC BY
Language
EN
Category
Marketing
Read online Download PDF (open licence)
Contents· 140 sections
  1. 01: Entrepreneurial Marketing and Sales
  2. 1.01: Prelude to Entrepreneurial Marketing and Sales
  3. 1.02: Entrepreneurial Marketing and the Marketing Mix
  4. 1.03: Market Research Market Opportunity Recognition and Target Market
  5. 1.04: Marketing Techniques and Tools for Entrepreneurs
  6. 1.05: Entrepreneurial Branding
  7. 1.06: Marketing Strategy and the Marketing Plan
  8. 1.07: Sales and Customer Service
  9. 02: Introducing and Managing the Product
  10. 2.01: Defining the Products
  11. 2.02: Classifications of product
  12. 2.03: Product planning
  13. 2.04: Strategy Formulation
  14. 2.05: New Product Development Process
  15. 2.06: Price defined- three different Perspective
  16. 03: Market Research
  17. 3.01: The importance of market research
  18. 3.02: Key concepts in market research
  19. 3.03: Online research methodologies
  20. 3.04: Justifying the cost of research
  21. 3.05: Adantages and challenges
  22. 04: Strategic Thinking
  23. 4.01: Strategy and Context
  24. 4.1.01: What is strategy
  25. 4.1.02: What is digital marketing
  26. 4.1.03: Understanding marketing strategy
  27. 4.1.04: The Building Blocks of Marketing Strategy
  28. 4.1.05: Crafting a digital marketing strategy
  29. 4.1.E: Digital Marketing Strategy(Exercises)
  30. 4.02: Understanding Customer Behaviour
  31. 4.2.01: The Role of Marketing
  32. 4.2.02: Understanding customer behaviour
  33. 4.2.03: Key digital concepts influencing customer behaviour
  34. 4.2.04: Tools for understanding your customer
  35. 4.2.05: Measuring success
  36. 4.03: Data driven decision making
  37. 4.3.01: The Role of Data
  38. 4.3.02: Understanding data
  39. 4.3.03: Approaching data
  40. 4.3.04: Working with data
  41. 4.3.05: Becoming a data led organisation
  42. 4.3.06: Advantages and challenges
  43. 4.3.07: Measuring success
  44. 05: Entrepreneurial Selling
  45. 5.01: The Power of Entrepreneurship
  46. 5.02: Selling Yourself and Your Idea
  47. 06: Customer Engagement
  48. 6.01: Social media advertising
  49. 6.1.01: Introduction
  50. 6.1.02: Understanding social media advertising
  51. 6.1.03: Core principles
  52. 6.1.04: Implementing social media advertising
  53. 6.1.05: Advantages and challenges
  54. 6.1.06: The bigger picture
  55. 6.1.07: Measuring success
  56. 6.02: Online advertising
  57. 6.2.01: Introduction
  58. 6.2.02: Objectives
  59. 6.2.03: The key differentiator
  60. 6.2.04: Types of display adverts
  61. 6.2.05: Payment Models for Display Advertising
  62. 6.2.06: Implementing online advertising
  63. 6.2.07: The future of online advertising
  64. 6.2.08: Advantages and challenges
  65. 6.2.09: Measuring success
  66. 6.2.10: Getting your ads online
  67. 6.2.11: Targeting and optimising
  68. 6.2.12: Tracking
  69. 6.03: Search advertising
  70. 6.3.01: Defining search advertising
  71. 6.3.02: The elements of a search ad
  72. 6.3.03: Targeting options
  73. 6.3.04: Bidding and ranking for search ads
  74. 6.3.05: Measuring success
  75. 6.3.06: Tracking
  76. 6.3.07: Implementing a search advertising campaign
  77. 6.3.08: Advantages and challenges
  78. 07: Customer Retention
  79. 7.01: Direct marketing (email and mobile)
  80. 7.1.01: Introduction
  81. 7.1.02: Direct marketing strategy and planning
  82. 7.1.03: Step-by-step direct marketing process
  83. 7.1.04: Measuring success
  84. 7.1.05: Advantages and challenges
  85. 7.02: Social media strategy
  86. 7.2.01: Introduction
  87. 7.2.02: Using social media to solve business challenges
  88. 7.2.03: Step-by-step guide to creating a social media strategy
  89. 7.2.04: Documents and processes
  90. 7.2.05: Dealing with opportunities and threats
  91. 7.2.06: Step-by-step guide for recovering from an online brand attack
  92. 7.2.07: Social media strategy risks and challenges
  93. 7.2.E: Social media strategy
  94. 7.2.S: Social media strategy
  95. 7.03: Content Marketing Strategy
  96. 7.3.01: Defining content marketing
  97. 7.3.02: Strategic building blocks
  98. 7.3.03: Content creation
  99. 7.3.04: Content channel distribution
  100. 7.3.05: Advantages and challenges
  101. 7.3.E: Content marketing strategy
  102. 08: Creating Digital Assets
  103. 8.01: Digital Copywriting
  104. 8.1.01: Introduction to Digital Copywriting
  105. 8.1.02: Core principles
  106. 8.1.03: Advantages and challenges
  107. 8.1.04: Measuring Success
  108. 8.02: Search engine optimization (SEO)
  109. 8.2.01: Core principles
  110. 8.2.02: Implementation
  111. 8.2.03: What not to do
  112. 8.2.04: Advantages and challenges
  113. 8.03: Mobile channels and apps
  114. 8.3.01: Introduction
  115. 8.3.02: Core principles
  116. 8.3.03: Defining mobile channels
  117. 8.3.04: Creating an app
  118. 8.3.05: Implementation
  119. 8.3.06: Advantages and challenges
  120. 8.04: Web Development and Design
  121. 8.4.01: Introduction
  122. 8.4.02: Web design
  123. 8.4.03: Web development
  124. 8.4.04: The web development process
  125. 8.4.05: Quality assurance
  126. 09: Optimization and Analytics
  127. 9.01: Data Analytics
  128. 9.1.01: Introduction
  129. 9.1.02: Working with data
  130. 9.1.03: Tracking and collecting data
  131. 9.1.04: Analysing data
  132. 9.1.05: Data Visualisation
  133. 9.1.06: Advantages and challenges
  134. 9.02: Conversion Optimization
  135. 9.2.01: Introduction
  136. 9.2.02: What can you test
  137. 9.2.03: Designing tests
  138. 9.2.04: Step-by-step guide to conversion optimisation
  139. 9.2.E: Conversion Optimization
  140. 9.2.S: Conversion Optimization(Summary)