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An Interactive Text for Food and Agricultural Marketing

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An Interactive Text for Food and Agricultural Marketing

An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.

EconomicsSocial Sciences
Author
Michael R. Thomsen
Publisher
University of Arkansas
Source
LibreTexts
License
CC BY-SA
Language
EN
Category
Marketing
Read online Download PDF (open licence)
Contents· 78 sections
  1. 01: Market Demand
  2. 1.02: Demand States
  3. 1.03: The Demand Schedule
  4. 1.04: Consumer Surplus
  5. 1.05: Concluding Comments
  6. 1.06: References
  7. 1.07: Problem Sets
  8. 02: Market Supply
  9. 2.01: Section 1-
  10. 2.02: Section 2-
  11. 2.03: Section 3-
  12. 2.04: Section 4-
  13. 2.05: Section 5-
  14. 2.06: Section 6-
  15. 2.7: Concluding Comments
  16. 2.8: References
  17. 2.9: Problem Sets
  18. 03: Elasticities of Demand and Supply
  19. 3.01: Section 1-
  20. 3.02: Section 2-
  21. 3.03: Section 3-
  22. 3.04: Section 4-
  23. 3.05: Section 5-
  24. 3.06: Section 6-
  25. 3.7: Problem Sets
  26. 04: Market Equilibrium and Equilibrium Modeling
  27. 4.01: Section 1-
  28. 4.02: Section 2-
  29. 4.03: Section 3-
  30. 4.04: Section 4-
  31. 4.05: Section 5-
  32. 4.06: Section 6-
  33. 4.7: References
  34. 4.8: Problem Sets
  35. 05: Consumer Theory and Models
  36. 5.01: Section 1-
  37. 5.02: Section 2-
  38. 5.03: Section 3-
  39. 5.04: Section 4-
  40. 5.05: Section 5-
  41. 5.06: Section 6-
  42. 5.7: Problem Sets
  43. 06: Prices Over Time
  44. 6.01: Section 1-
  45. 6.02: Section 2-
  46. 6.03: Section 3-
  47. 6.04: Section 4-
  48. 6.05: Section 5-
  49. 6.06: Section 6-
  50. 6.7: References
  51. 6.8: Problem Sets
  52. 07: Imperfect Competition and Strategic Interactions
  53. 7.01: Section 1-
  54. 7.02: Section 2-
  55. 7.03: Section 3-
  56. 7.04: Section 4-
  57. 7.05: Section 5-
  58. 7.06: Section 6-
  59. 7.7: References
  60. 7.8: Problem Sets
  61. 08: Price Discrimination
  62. 8.01: Section 1-
  63. 8.02: Section 2-
  64. 8.03: Section 3-
  65. 8.04: Section 4-
  66. 8.05: Section 5-
  67. 8.06: Section 6-
  68. 8.7: References
  69. 8.8: Problem Sets
  70. 09: Signals and Advertising
  71. 9.01: Section 1-
  72. 9.02: Section 2-
  73. 9.03: Section 3-
  74. 9.04: Section 4-
  75. 9.05: Section 5-
  76. 9.06: Section 6-
  77. 9.7: References
  78. 9.8: Problem Sets