External
Sports Marketing
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfill their goals.
- Author
- Jessica Richards
- Publisher
- Western Sydney University
- Source
- LibreTexts
- License
- CC BY-NC-SA
- Language
- EN
- Category
- Marketing
Contents· 13 sections
- 01: Chapters
- 1.01: The unique nature of sport marketing
- 1.02: Understanding the sport consumer
- 1.03: Selling an experience- marketing intangible objects
- 1.04: The marketing plan
- 1.05: Market segmentation and target marketing in sport
- 1.06: Market research in the sport industry
- 1.07: Sports marketing in an omnichannel world
- 1.08: Managing a sports brand
- 1.09: Promotion and customer service
- 1.10: Corporate sponsorship and memberships
- 1.11: Community and stakeholders
- 1.12: Introducing the Sports Marketing Mix