Digital library
Textbooks, references and open learning resources.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 01: The Marketing Environment · 1.01: Foundations of Value-Exchange and Marketing Mindsets · 5.04: Designing the Integrated Marketing Communications (IMC) Plan
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 01: What is Marketing · 1.01: Defining Marketing · 1.02: Who Does Marketing
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eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
In the contents: 1.03: What is marketing · 1.04: What is digital marketing · 1.05: Understanding marketing strategy
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Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 01: What Is Marketing · 1.01: Self Check- The Marketing Concept · 1.02: Reading- Marketing and Customer Relationships
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Marketing for Entrepreneurs
Kathrina Miranda · Chabot College
In the contents: 01: Entrepreneurial Marketing and Sales · 1.01: Prelude to Entrepreneurial Marketing and Sales · 1.02: Entrepreneurial Marketing and the Marketing Mix
External
An Interactive Text for Food and Agricultural Marketing
Michael R. Thomsen · University of Arkansas
An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.
External
MKTG 235, Digital Media Marketing
Megan MacIntire · HACC
LibreTexts
External
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
In the contents: 01: Marketing and Customer Value · 1.02: Marketing and the Marketing Process · 1.03: The Marketing Mix and the 4Ps of Marketing
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MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 01: Marketing- An Overview · 01: Overview of Marketing · 1.01: Self Check- The Marketing Concept
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
This text covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
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Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
In the contents: 01: Introduction to International Marketing · 1.01: Introduction to International Marketing Summary · 1.02: Defining Marketing
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 1.03: Factors Shaping the Global Marketing Environment · 4.01: Importance of Marketing Information · 4.02: Marketing Research Techniques
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Bus 230: International Marketing
Janet Laurin · Cañada College
In the contents: 01: Introduction to International Marketing · 1.01: Introduction to International Marketing Summary · 1.02: Defining Marketing
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ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
In the contents: 1.01: Defining Marketing · 1.02: Who Does Marketing · 1.03: Marketing and Customer Relationships
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Digital Marketing Strategy
Pierre-Yann Dolbec · Concordia University
In the contents: 1.01: Introduction to Digital Marketing · 1.03: Planning for a Digital Marketing Campaign
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Introducing Marketing
John Burnett · LibreTexts
In the contents: 01: Introducing Marketing · 1.04: Defining Marketing · 1.05: Characteristics of a marketing organization
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Sports Marketing
Jessica Richards · Western Sydney University
In the contents: 1.01: The unique nature of sport marketing · 1.03: Selling an experience- marketing intangible objects · 1.04: The marketing plan
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Strategic Marketing in the Global Forest Industries
Eric Hansen; Heikki Juslin · Oregon State University · 2018
The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
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Applied Business Analytics for Marketing Decision-Making
Jose Mendoza · New York University · 2026
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.
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The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services
Lian Dumouchel · Thompson Rivers University · 2025
This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.