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Applied Business Analytics for Marketing Decision-Making

Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.

Author

Jose Mendoza

Publisher

New York University

Year

2026

ISBN

9798996140732

Source

Open Textbook Library

License

CC BY

Language

EN

Category

Marketing