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The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services

This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.

Author

Lian Dumouchel

Publisher

Thompson Rivers University

Year

2025

Source

Open Textbook Library

License

CC BY-NC-SA

Language

EN

Category

Marketing