Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
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Principles of Management
OpenStax · LibreTexts
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
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The OER Starter Kit for Program Managers
Abbey K. Elder, Stefanie Buck, Jeff Gallant, Marco Seiferle-Valencia, and Apurva Ashok · rebus Foundation
Có trong mục lục: 3.03: Marketing Your OER Program
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Sustainable Property Management (Hopkins)
Erin A. Hopkins · Virginia Tech
Có trong mục lục: 1.06: Integrating Sustainable Practices into Marketing and Leasing
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CAREER 110: Career and Life Planning
Kimberly Galbraith · Diablo Valley College
Có trong mục lục: 05: Developing your Self-Marketing Campaign
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Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
Có trong mục lục: 09: Marketing Your Venture to Audiences · 9.01: Marketing Your Venture to Audiences · 9.02: Marketing Your Venture- Engagement and Analytics
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Entrepreneurship
OpenStax · LibreTexts
Có trong mục lục: 08: Entrepreneurial Marketing and Sales · 8.00: Prelude to Entrepreneurial Marketing and Sales · 8.01: Entrepreneurial Marketing and the Marketing Mix
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Administration II (CD 039)
Ancelma Sanchez · East Los Angeles College
Có trong mục lục: 13.10: Marketing and Promotional Costs · 14: Marketing and Enrollment · 14.01: Public Relations and Marketing
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BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 02: A User's Manual- Advertising Promotion and Marketing Essentials · 2.03: The Four Cornerstones of Marketing- The Four Ps · 9.02: Integrated Marketing Communications - United We Stand
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BUS 26: Small Business Management
Noureddine Lalami · Chabot College
Có trong mục lục: 3: The Business Plan - Marketing Organization Location Finances · Chapter 6: Marketing Plan · 6.1: Marketing Basics
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Leading with Cultural Intelligence
Anonymous · LibreTexts
Có trong mục lục: 7.06: Case Study 5 - Marketing the Right Messages
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Introduction to Intellectual Property
OpenStax · LibreTexts
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields.
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Dental Assistant Professionalism
Jami Van Enkevort · Northeast Wisconsin Technical College
Có trong mục lục: 04: Resume- Mindset to Marketing
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Introduction to Business
Gifford · HACC Central Pennsylvania's Community College
Có trong mục lục: 11: Marketing · 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy
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Restaurant Design: Concept to Customer (Thibodeaux)
William R. Thibodeaux · Chef John Folse Culinary Institute at Nicholls State University
Có trong mục lục: 5.02: The Marketing Mix · 5.03: The Marketing Environment · 5.04: Sources of Marketing Information
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Operation of a Small Business for College Students
Sarah Maokosy · Reedley College
Có trong mục lục: 13: Marketing Research and Channels · 14: Marketing Concepts and Strategic Planning · 14.01: The Marketing Mix (4Ps)
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MGMT 21503 Small Business Management
Kayla Sapkota · Arkansas State University- Beebe
Có trong mục lục: 10: Entrepreneurial Marketing and Sales · 10.01: Prelude to Entrepreneurial Marketing and Sales · 10.02: Entrepreneurial Marketing and the Marketing Mix
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Ethics and Current Issues in Technology
Marshal Miller, Jeffrey Armstrong, Alexandra Briggs and Abigail Michelini · Ethics and Current Issues in TechnologyNorthampton Community College
Có trong mục lục: 3.4: AI in Marketing Strategies
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Six Steps To Job Search Success
LibreTexts · LibreTexts
Có trong mục lục: 04: Step 2 - Create a Compelling Marketing Campaign · 05: Step 2 (Cont'l) - Create a Compelling Marketing Campaign
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Introduction to Business
OpenStax · LibreTexts
Có trong mục lục: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
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Introduction to Business
Lumen Learning
Có trong mục lục: 4.03: Salty Pawz Marketing · 28: Module 13- Marketing Function · 28.01: Why It Matters- Marketing Function