Nguồn ngoài
Media Innovation and Entrepreneurship (Ferrier and Mays)
This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses.
- Tác giả
- Michelle Ferrier and Elizabeth Mays
- Nhà xuất bản
- LibreTexts
- Nguồn
- LibreTexts
- Giấy phép
- CC BY
- Ngôn ngữ
- EN
- Danh mục
- Quản trị kinh doanh
Mục lục· 53 mục
- 01: Developing the Entrepreneurial Mindset
- 1.01: Developing the Entrepreneurial Mindset
- 1.02: Taking Risks and Building Resilience on the Path to Innovation
- 1.03: From the Field- QandA With a Young Innovator
- 1.04: Whats an Intrapreneur And How Do I Become One
- 1.05: Looking Ahead
- 02: Ideation
- 2.01: Ideation
- 2.02: Looking Ahead
- 03: Customer Discovery
- 3.01: Customer Discovery for Content and Tech Startups
- 3.02: Looking Ahead
- 04: Business Models for Content and Technology Ventures
- 4.01: Business Models for Content and Technology Plays
- 4.02: From the Field- Refining Our Business Plan Was the Key to Attracting Our First Investor
- 4.03: From the Field- Making Student Media Sustainable
- 4.04: From the Field- Writing a Business Plan and Budget
- 05: Nonprofit Model Development
- 5.01: Nonprofit Model Development
- 5.02: From the Field- The Knoxville Experiment
- 5.03: Exercise- Being a Media Nonprofit
- 06: Freelancing as Entrepreneurship and Consulting as Business Models
- 6.01: Freelancing as Entrepreneurship and Consulting as Business Models
- 6.02: From the Field- How to Get and Keep Gigs as a Freelance Journalist
- 6.03: From the Field- How I Ditched the 9 to 5 and Built a Business I Could Live With
- 6.04: Looking Ahead
- 07: Startup Funding
- 7.01: Startup Funding- Introduction
- 7.02: Startup Funding- Why Funding
- 7.03: Startup Funding- Traditional Venture Funding
- 7.04: Startup Funding- Nontraditional Funding Sources
- 7.05: Startup Funding- Crowdfunding
- 7.06: From the Field- Friends Family and Fools Funding
- 7.07: From the Field- The Journey from Listening to Leader
- 7.08: From the Field- Your Kickstarter Campaign is a Story
- 7.09: Looking Ahead
- 08: Pitching Ideas
- 8.01: Pitching Ideas
- 8.02: From the Field- The Perfect Pitch
- 8.03: Looking Ahead
- 09: Marketing Your Venture to Audiences
- 9.01: Marketing Your Venture to Audiences
- 9.02: Marketing Your Venture- Engagement and Analytics
- 9.03: Looking Ahead
- 10: Product Management
- 10.01: Product Management for Journalists
- 10.02: From the Field-Process Engineering Helped Build a Replicable Model for Two Startup News Sites
- 11: Entrepreneurship Abroad- Cultural and International Perspectives and Challenges
- 11.01: Entrepreneurship Abroad- Cultural and International Perspectives and Challenges
- 11.02: From the Field- Technology and Media Entrepreneurship in China
- 11.03: From the Field- Addis Insight - A Niche Site for the Ethiopian Diaspora
- 11.04: From the Field- A Short History of Silicon Valley
- 12: Instructor Resources