Nguồn ngoài

BUS 26: Small Business Management

Application of management principles to the selection, establishment, and operation of a small business. Emphasis on the problems encountered by a small business and possible solutions.

Business

Tác giả: Noureddine Lalami
Nhà xuất bản: Chabot College
Nguồn: LibreTexts
Giấy phép: CC BY
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 334 mục

1: Entrepreneurship Risks and Rewards
Chapter 1: Introduction to Entrepreneurship
1.1: The Entrepreneurial Perspective
1.1.01: Prelude to the Entrepreneurial Perspective
1.1.02: Entrepreneurship Today
1.1.03: Entrepreneurial Vision and Goals
1.1.04: The Entrepreneurial Mindset
1.1.05: Key Terms
1.1.06: Summary
1.1.07: Review Questions
1.1.08: Discussion Questions
1.1.09: Case Questions
1.1.10: Suggested Resources
1.2: Entrepeneurship - Starting and Managing Your Own Business
1.2.1: Introduction
1.2.2: Entrepreneurship Today
1.2.3: Characteristics of Successful Entrepreneurs
1.2.4: Small Business - Driving America's Growth
1.2.5: Ready Set Start Your Own Business
1.2.6: Managing a Small Business
1.2.7: Small Business Large Impact
1.2.8: The Small Business Administration
1.2.9: Trends in Entrepreneurship and Small-Business Ownership
Chapter 2: Ethics and Social Responsibility
2.1: The Ethical and Social Responsibilities of Entrepreneurs
2.1.01: Prelude to the Ethical and Social Responsibilities of Entrepreneurs
2.1.02: Ethical and Legal Issues in Entrepreneurship
2.1.03: Corporate Social Responsibility and Social Entrepreneurship
2.1.04: Developing a Workplace Culture of Ethical Excellence and Accountability
2.1.05: Key Terms
2.1.06: Summary
2.1.07: Review Questions
2.1.08: Discussion Questions
2.1.09: Case Questions
2.1.10: Suggested Resources
2.2: Ethics
2.3: Making Ethical Decisions and Managing a Socially Responsible Business
2.3.1: Introduction
2.3.2: Understanding Business Ethics
2.3.3: How Organizations Influence Ethical Conduct
2.3.4: Managing a Socially Responsible Business
2.3.5: Responsibilities to Stakeholders
2.3.6: Trends in Ethics and Corporate Social Responsibility
2: Options for Business Ownership
Chapter 3: Starting a Small Business Franchising and Buyouts
3.1: The Entrepreneurial Journey and Pathways
3.1.01: Introduction
3.1.02: Overview of the Enterpreneurial Journey
3.1.03: The Process of Becoming an Enterpreneur
3.1.04: Enterpreneurial Pathways
3.1.05: Frameworks to Inform Your Enterpreneurial Path
3.1.06: Key Terms
3.1.07: Summary
3.1.08: Review Questions
3.1.09: Case Questions
3.1.10: Suggested Resources
3.2: Identifying Entrepreneurial Opportunity
3.2.01: Introduction
3.2.02: Entrepreneurial Opportunity
3.2.03: Researching Potential Business Opportunities
3.2.04: Competitive Analysis
3.2.05: Key Terms
3.2.06: Summary
3.2.07: Review Questions
3.2.08: Discussion Quetions
3.2.09: Case Questions
3.2.10: Suggested Resources
3.3: Ready Set Start Your Own Business
3.4: Franchising - A Popular Trend
Chapter 4: Family Business
4.1: Introduction
4.2: Family Business - An Overview
4.3: Family Business Issues
4.4: Conflict
4.5: The Three Threads
3: The Business Plan - Marketing Organization Location Finances
Chapter 5: The Business Plan
5.1: Business Model and Plan
5.1.01: Prelude to Business Model and Plan
5.1.02: Avoiding the Field of Dreams Approach
5.1.03: Designing the Business Model
5.1.04: Conducting a Feasibility Analysis
5.1.05: The Business Plan
5.1.06: Key Terms
5.1.07: Summary
5.1.08: Review Quetions
5.1.09: Discussion Questions
5.1.10: Case Questions
5.1.11: Suggested Resources
5.2: The Business Plan
5.2.1: The Business Plan
5.2.2: Developing Your Strategy
5.2.3: The Necessity for a Business Plan
5.2.4: Building a Plan
5.2.5: The Three Threads
5.3: Developing a Business Plan
5.4: Essential Initial Research
5.5: Business Models
5.6: Initial Business Plan Draft
Chapter 6: Marketing Plan
6.1: Marketing Basics
6.1.1: Chapter Introduction
6.1.2: What Marketing Is All About
6.1.3: The Customer
6.1.4: Marketing Research
6.1.5: The Three Threads
6.2: Marketing Strategy
6.2.01: Chapter Introduction
6.2.02: The Importance of a Marketing Strategy
6.2.03: The Marketing Strategy Process
6.2.04: Segmentation and the Target Market
6.2.05: Differentiation and Positioning
6.2.06: Marketing Strategy and Product
6.2.07: Marketing Strategy and Price
6.2.08: Marketing Strategy and Place
6.2.09: Marketing Strategy and Promotion
6.2.10: The Three Threads
6.3: The Marketing Plan
6.3.1: Chapter Introduction
6.3.2: The Need for a Marketing Plan
6.3.3: The Marketing Plan
6.3.4: The Three Threads
Chapter 7: Organization Plan
7.1: Business Structure Options - Legal Tax and Risk Issues
7.1.01: Introduction
7.1.02: Business Structures - Overview of Legal and Tax Considerations
7.1.03: Corporations
7.1.04: Partnerships and Joint Ventures
7.1.05: Limited Liability Companies
7.1.06: Sole Proprietorships
7.1.07: Additional Considerations - Capital Acquisition Business Domicile and Technology
7.1.08: Mitigating and Managing Risks
7.1.09: Key Terms
7.1.10: Summary
7.1.11: Review Questions
7.1.12: Discussion Questions
7.1.13: Case Questions
7.1.14: Suggested Resources
7.2: Forms of Business Ownership
7.2.1: Introduction
7.2.2: Going It Alone - Sole Proprietorships
7.2.3: Partnerships - Sharing the Load
7.2.4: Corporations - Limiting Your Liability
7.2.5: Specialized Forms of Business Organization
7.2.6: Franchising - A Popular Trend
7.2.7: Mergers and Acquisitions
7.2.8: Trends in Business Ownership
Chapter 8: Financial Statements and Plan
8.1: Entrepreneurial Finance and Accounting
8.1.01: Introduction
8.1.02: Overview of Entrepreneurial Finance and Accounting Strategies
8.1.03: Special Funding Strategies
8.1.04: Accounting Basics for Entrepreneurs
8.1.05: Developing Startup Financial Statements and Projections
8.1.06: Key Terms
8.1.07: Summary
8.1.8: Review Questions
8.1.09: Discussion Questions
8.1.10: Case Questions
8.1.11: Suggested Resources
8.2: Accounting and Cash Flow
8.2.1: Chapter Introduction
8.2.2: Understanding the Need for Accounting Systems
8.2.3: Financial Accouting Statements
8.2.4: Financial Ratio Analysis
8.2.5: The Three Threads
8.3: Using Financial Information and Accounting
8.3.1: Introduction
8.3.2: Accounting - More than Numbers
8.3.3: The Accounting Profession
8.3.4: Basic Accounting Procedures
8.3.5: The Balance Sheet
8.3.6: The Income Statement
8.3.7: The Statement of Cash Flows
8.3.8: Analyzing Financial Statements
8.3.9: Trends in Accounting
4: Customer-Focused Marketing Strategies
Chapter 09: Marketing to the Customer
9.1: Entrepreneurial Marketing and Sales
9.1.01: Introduction
9.1.02: Entrepreneurial Marketing and the Marketing Mix
9.1.03: Market Research Market Opportunity Recognition and Target Market
9.1.04: Marketing Techniques and Tools for Entrepreneurs
9.1.05: Entrepreneurial Branding
9.1.06: Marketing Strategy and the Marketing Plan
9.1.07: Sales and Customer Service
9.1.08: Key Terms
9.1.09: Summary
9.1.10: Review Questions
9.1.11: Discussion Questions
9.1.12: Case Questions
9.1.13: Suggested Resources
9.2: Marketing Strategy
9.2.01: Chapter Introduction
9.2.02: The Importance of a Marketing Strategy
9.2.03: The Marketing Strategy Process
9.2.04: Segmentation and the Target Market
9.2.05: Differentiation and Positioning
9.2.06: Marketing Strategy and Product
9.2.07: Marketing Strategy and Price
9.2.08: Marketing Strategy and Place
9.2.09: Marketing Strategy and Promotion
9.2.10: The Three Threads
Chapter 10: Products and Pricing
10.01: Introduction
10.02: The Marketing Concept
10.03: Creating a Marketing Strategy
10.04: Developing a Marketing Mix
10.05: Buyer Behavior
10.06: Market Segmentation
10.07: What is a Product
10.08: Creating Products That Deliver Value
10.09: The Product Life Cycle
10.10: Pricing Strategies and Future Trends
10.11: Trends in Developing Products and Pricing
Chapter 11: Distribution and Promotion
11.01: Introduction
11.02: The Nature and Functions of Distribution (Place)
11.03: Wholesaling
11.04: The Competitive World of Retailing
11.05: Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
11.06: Promotion Strategy
11.07: The Huge Impact of Advertising
11.08: The Importance of Personal Selling
11.09: Sales Promotion
11.10: Public Relations Helps Build Goodwill
11.11: Trends in Social Media
11.12: Trends in E-Commerce
Chapter 12: Going Global
12.1: Competing in the Global Marketplace
12.1.01: Introduction
12.1.02: Global Trade in the United States
12.1.03: Why Nations Trade
12.1.04: Barriers to Trade
12.1.05: Fostering Global Trade
12.1.06: International Economic Communities
12.1.07: Participating in the Global Marketplace
12.1.08: Threats and Opportunities in the Global Marketplace
12.1.09: The Impact of Multinational Corporations
12.1.10: Trends in Global Competition
12.2: Going Global - Yes or No
12.2.1: Introduction
12.2.2: US Small Business in the Global Environment
12.2.3: What You Should Know Before Going Global
12.2.4: Key Management Decisions and Considerations
12.2.5: The Three Threads
12.3: Strategies for Expanding Globally
12.4: The Necessity of Global Markets
5: Managing Small Business Growth
Chapter 13: Small Business Management
13.1: Launch for Growth to Success
13.1.01: Introduction
13.1.02: Launching the Imperfect Business - Lean Startup
13.1.03: Why Early Failure Can Lead to Success Later
13.1.04: The Challenging Truth about Business Ownership
13.1.05: Managing Following and Adjusting the Initial Plan
13.1.06: Growth - Signs Pains and Cautions
13.1.07: Key Terms
13.1.08: Summary
13.1.09: Review Questions
13.1.10: Discussion Questions
13.1.11: Case Questions
13.1.12: Suggested Resources
13.2: Management and Leadership in Today's Organizations
13.2.1: Introduction
13.2.2: The Role of Management
13.2.3: Planning
13.2.4: Organizing
13.2.5: Leading Guiding and Motivating Others
13.2.6: Controlling
13.2.7: Managerial Roles
13.2.8: Managerial Skills
13.2.9: Trends in Management and Leadership
13.3: Managing a Small Business
Chapter 14: Human Resource and Operations Management
14.1: Building Networks and Foundations
14.1.01: Introduction
14.1.02: Building and Connecting to Networks
14.1.03: Building the Entrepreneurial Dream Team
14.1.04: Designing a Startup Operational Plan
14.1.05: Key Terms
14.1.06: Summary
14.1.07: Review Questions
14.1.08: Discussion Questions
14.1.09: Case Questions
14.1.10: Suggested Resources
14.2: Managing Human Resources and Labor Relations
14.2.01: Introduction
14.2.02: Achieving High Performance Through Human Resources Management
14.2.03: Employee Recruitment
14.2.04: Employee Selection
14.2.05: Employee Training and Development
14.2.06: Performance Planning and Evaluation
14.2.07: Employee Compensation and Benefits
14.2.08: The Labor Relations Process
14.2.09: Managing Grievances and Conflicts
14.2.10: Legal Environment of Human Resources and Labor Relations
14.2.11: Trends in Human Resource Management and Labor Relations
14.3: Supply Chain Management - You Better Get It Right
14.3.1: Introduction
14.3.2: The Supply Chain and a Firm's Role in It
14.3.3: Firm's Role in the Supply Chain
14.3.4: The Benefits and the Risks of Participating in a Supply Chain
14.3.5: The Three Threads
14.4: People and Organization
14.4.1: Introduction
14.4.2: Principles of Management and Organization
14.4.3: Organizational Design
14.4.4: Legal Forms of Organization for the Small Business
14.4.5: People
14.4.6: The Three Threads
Chapter 15: Financial and Risk Management
15.1: Financial Management
15.1.1: Introduction
15.1.2: The Importance of Financial Management in Small Business
15.1.3: Financial Control
15.1.4: Financial Decision Making
15.1.5: The Three Threads
15.2: Icebergs and Escapes
15.2.1: Introduction
15.2.2: Icebergs
15.2.3: Disaster Assistance
15.2.4: Getting Out of the Business
15.2.5: Exit Strategies
15.3: Understanding Financial Management and Securities Markets
15.3.1: Introduction
15.3.2: The Role of Finance and the Financial Manager
15.3.3: How Organizations Use Funds
15.3.4: Obtaining Short-Term Financing
15.3.5: Raising Long-Term Financing
15.3.6: Equity Financing
15.3.7: Securities Markets
15.3.8: Buying and Selling at Securities Exchanges
15.3.9: Trends in Financial Management and Securities Markets