Nguồn ngoài

MGMT 21503 Small Business Management

Business

Tác giả: Kayla Sapkota
Nhà xuất bản: Arkansas State University- Beebe
Nguồn: LibreTexts
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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Mục lục· 138 mục

01: The Entrepreneurial Perspective
1.01: Prelude to the Entrepreneurial Perspective
1.02: Entrepreneurship Today
1.03: Entrepreneurial Vision and Goals
1.04: The Entrepreneurial Mindset
1.05: Key Terms
1.06: Summary
1.07: Suggested Resources
02: The Entrepreneurial Journey and Pathways
2.01: Prelude to the Entrepreneurial Journey and Pathways
2.02: Overview of the Entrepreneurial Journey
2.03: The Process of Becoming an Entrepreneur
2.04: Entrepreneurial Pathways
2.05: Frameworks to Inform Your Entrepreneurial Path
2.06: Key Terms
2.07: Summary
2.08: Suggested Resources
03: The Ethical and Social Responsibilities of Entrepreneurs
3.01: Prelude to the Ethical and Social Responsibilities of Entrepreneurs
3.02: Ethical and Legal Issues in Entrepreneurship
3.03: Corporate Social Responsibility and Social Entrepreneurship
3.04: Developing a Workplace Culture of Ethical Excellence and Accountability
3.05: Key Terms
3.06: Summary
3.07: Suggested Resources
04: Creativity Innovation and Invention
4.01: Prelude to Creativity Innovation and Invention
4.02: Tools for Creativity and Innovation
4.03: Creativity Innovation and Invention- How They Differ
4.04: Developing Ideas Innovations and Inventions
4.05: Key Terms
4.06: Summary
4.07: Suggested Resources
05: Identifying Entrepreneurial Opportunity
5.01: Prelude to Identifying Entrepreneurial Opportunity
5.02: Entrepreneurial Opportunity
5.03: Researching Potential Business Opportunities
5.04: Competitive Analysis
5.05: Key Terms
5.06: Summary
5.07: Suggested Resources
06: Problem Solving and Need Recognition Techniques
6.01: Prelude to Problem Solving and Need Recognition Techniques
6.02: Problem Solving to Find Entrepreneurial Solutions
6.03: Creative Problem-Solving Process
6.04: Design Thinking
6.05: Lean Processes
6.06: Key Terms
6.07: Summary
6.08: Suggested Resources
07: Telling Your Entrepreneurial Story and Pitching the Idea
7.01: Prelude to Telling Your Entrepreneurial Story and Pitching the Idea
7.02: Clarifying Your Vision Mission and Goals
7.03: Sharing Your Entrepreneurial Story
7.04: Developing Pitches for Various Audiences and Goals
7.05: Protecting Your Idea and Polishing the Pitch through Feedback
7.06: Reality Check- Contests and Competitions
7.07: Key Terms
7.08: Summary
7.09: Suggested Resources
08: Launch for Growth to Success
8.01: Prelude to Launch for Growth to Success
8.02: Launching the Imperfect Business- Lean Startup
8.03: Why Early Failure Can Lead to Success Later
8.04: The Challenging Truth about Business Ownership
8.05: Managing Following and Adjusting the Initial Plan
8.06: Growth- Signs Pains and Cautions
8.07: Key Terms
8.08: Summary
8.09: Suggested Resources
09: Business Model and Plan
9.01: Prelude to Business Model and Plan
9.02: Avoiding the Field of Dreams Approach
9.03: Designing the Business Model
9.04: Conducting a Feasibility Analysis
9.05: The Business Plan
9.06: Key Terms
9.07: Summary
9.08: Suggested Resources
10: Entrepreneurial Marketing and Sales
10.01: Prelude to Entrepreneurial Marketing and Sales
10.02: Entrepreneurial Marketing and the Marketing Mix
10.03: Market Research Market Opportunity Recognition and Target Market
10.04: Marketing Techniques and Tools for Entrepreneurs
10.05: Entrepreneurial Branding
10.06: Marketing Strategy and the Marketing Plan
10.07: Sales and Customer Service
10.08: Key Terms
10.09: Summary
10.10: Suggested Resources
11: Entrepreneurial Finance and Accounting
11.01: Prelude to Entrepreneurial Finance and Accounting
11.02: Overview of Entrepreneurial Finance and Accounting Strategies
11.03: Special Funding Strategies
11.04: Accounting Basics for Entrepreneurs
11.05: Developing Startup Financial Statements and Projections
11.06: Key Terms
11.07: Summary
11.08: Suggested Resources
12: Building Networks and Foundations
12.01: Prelude to Building Networks and Foundations
12.02: Building and Connecting to Networks
12.03: Building the Entrepreneurial Dream Team
12.04: Designing a Startup Operational Plan
12.05: Key Terms
12.06: Summary
12.07: Suggested Resources
13: Business Structure Options- Legal Tax and Risk Issues
13.01: Prelude to Business Structure Options- Legal Tax and Rish Issues
13.02: Business Structures- Overview of Legal and Tax Considerations
13.03: Corporations
13.04: Partnerships and Joint Ventures
13.05: Limited Liability Companies
13.06: Sole Proprietorships
13.07: Additional Considerations- Capital Acquisition Business Domicile and Technology
13.08: Mitigating and Managing Risks
13.09: Key Terms
13.10: Summary
13.11: Suggested Resources
14: Fundamentals of Resource Planning
14.01: Prelude to Fundamentals of Resource Planning
14.02: Types of Resources
14.03: Using the PEST Framework to Assess Resource Needs
14.04: Managing Resources over the Venture Life Cycle
14.05: Key Terms
14.06: Summary
14.07: Suggested Resources
15: Next Steps
15.01: Prelude to Next Steps
15.02: Case Questions
15.03: Suggested Resources
15.04: Launching Your Venture
15.05: Making Difficult Business Decisions in Response to Challenges
15.06: Seeking Help or Support
15.07: Now What Serving as a Mentor Consultant or Champion
15.08: Reflections- Documenting the Journey
15.09: Key Terms
15.10: Discussion Questions