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Introduction to Business

Business

Tác giả: Gifford
Nhà xuất bản: HACC Central Pennsylvania's Community College
Nguồn: LibreTexts
Giấy phép: CC BY-SA
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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Mục lục· 130 mục

01: Business basics
1.01: Prelude - Why Is Apple Successful
1.02: Introduction
1.03: New Page
1.04: New Page
1.05: New Page
1.06: New Page
1.07: New Page
02: Ethics and social responsibility
2.01: Introduction
2.02: Understanding Business Ethics
2.03: How Organizations Influence Ethical Conduct
2.04: Managing a Socially Responsible Business
2.05: Responsibilities to Stakeholders
2.06: Trends in Ethics and Corporate Social Responsibility
03: Economics
3.01: Understanding the Business Environment
3.02: How Business and Economics Work
3.03: Macroeconomics- The Big Picture
3.04: Achieving Macroeconomic Goals
3.05: Microeconomics- Zeroing in on Businesses and Consumers
3.06: Competing in a Free Market
3.07: Trends in the Business Environment and Competition
04: Entrepeneurship
4.01: Introduction
4.02: Entrepreneurship Today
4.03: Characteristics of Successful Entrepreneurs
4.04: Small Business- Driving America's Growth
4.05: Ready Set Start Your Own Business
4.06: Managing a Small Business
4.07: Small Business Large Impact
4.08: The Small Business Administration
4.09: Trends in Entrepreneurship and Small-Business Ownership
05: Forms of business ownership
5.01: Introduction
5.02: Going It Alone- Sole Proprietorships
5.03: Partnerships- Sharing the Load
5.04: Corporations- Limiting Your Liability
5.05: Specialized Forms of Business Organization
5.06: Franchising- A Popular Trend
5.07: Mergers and Acquisitions
5.08: Trends in Business Ownership
06: Operations Management in Manufacturing and Service Industries
6.01: Operations Management in Manufacturing
6.02: Facility Layouts
6.03: Managing the Production Process in a Manufacturing Company
6.04: Graphical Tools- PERT and Gantt Charts
6.05: The Technology of Goods Production
6.06: Operations Management for Service Providers
6.07: Producing for Quality
6.08: Cases and Problems
07: Designing Organizational Structures
7.01: Introduction
7.02: Building Organizational Structures
7.03: Contemporary Structures
7.04: Using Teams to Enhance Motivation and Performance
7.05: AuthorityEstablishing Organizational Relationships
7.06: Degree of Centralization
7.07: Organizational Design Considerations
7.08: The Informal Organization
7.09: Trends in Organizational Structure
08: Management
8.01: Introduction
8.02: The Role of Management
8.03: Planning
8.04: Organizing
8.05: Leading Guiding and Motivating Others
8.06: Controlling
8.07: Managerial Roles
8.08: Managerial Skills
8.09: Trends in Management and Leadership
09: Human Resources
9.01: Introduction
9.02: Achieving High Performance through Human Resources Management
9.03: Employee Recruitment
9.04: Employee Selection
9.05: Employee Training and Development
9.06: Performance Planning and Evaluation
9.07: Employee Compensation and Benefits
9.08: Managing Grievances and Conflicts
9.09: Legal Environment of Human Resources and Labor Relations
9.10: Trends in Human Resource Management and Labor Relations
10: Motivating Employees
10.01: Introduction
10.02: Early Theories of Motivation
10.03: The Hawthorne Studies
10.04: Maslow's Hierarchy of Needs
10.05: McGregor's Theories X and Y
10.06: Herzberg's Motivator-Hygiene Theory
10.07: Contemporary Views on Motivation
10.08: From Motivation Theory to Application
10.09: Trends in Employee Motivation
11: Marketing
11.01: The Marketing Concept
11.02: Creating a Marketing Strategy
11.03: Developing a Marketing Mix
11.04: Buyer Behavior
11.05: Market Segmentation
11.06: What Is a Product
11.07: Creating Products That Deliver Value
11.08: The Product Life Cycle
11.09: Pricing Strategies and Future Trends
11.10: Introduction
11.11: Trends in Developing Products and Pricing
12: Marketing Mix
12.01: Why It Matters - Marketing Mix
12.02: Product
12.03: Promotion
12.04: Place
12.05: Price
12.06: Putting It Together- Marketing Mix
13: Accounting
13.01: Introduction
13.02: Accounting- More than Numbers
13.03: The Accounting Profession
13.04: Basic Accounting Procedures
13.05: The Balance Sheet
13.06: The Income Statement
13.07: The Statement of Cash Flows
13.08: Analyzing Financial Statements
13.09: Trends in Accounting
14: Global Environment
14.01: Why It Matters- Global Environment
14.02: Globalization
14.03: Measuring Global Trade
14.04: Global Buisness Strategies
14.05: Global Trade Forces
14.06: Global Trade Agreements and Organizations
14.07: Ethical Challenges in the Global Environment
14.08: Putting it Together- Global Environment