Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
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Legal Aspects of Property, Estate Planning, and Insurance
LibreTexts · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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Bus 40: International Business
Noureddine Lalami · Chabot College
Có trong mục lục: 13: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 13.02: Fundamentals of Global Marketing · 13.03: Critical Decision Points in Global Marketing
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Introduction to Social Media
Gabrielle Brixey · Coalinga College
Social media enables individuals to create, collaborate, and share information. This book will explore the possibilities and limitations of social media, examining various technologies such as Facebook, Twitter, blogs, and wikis. We will discuss how to use social media productively and evaluate new tools and platforms. The book will also explore the use of social media in business, marketing, and society, and look into the future of social media and AI creation.
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Fundamentals of Business
Northeast WisconsinTechnical College · Fundamentals of Business
Có trong mục lục: 10: Marketing - Providing Value to Customers
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Growth and Competitive Strategy in Three Circles
Anonymous · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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International Business
Lumen Learning · Lumen Learning
Có trong mục lục: 15: Erecting a Billboard in Tiananmen Square- Global Marketing
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Fundamentals of Business
Stephen Skripak et al. · Virginia Tech
Có trong mục lục: 14: Marketing - Providing Value to Customers
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BMT1010: Introduction to Business
L.P. Bassette, F.D. Gibson-Bailey, N. Park, C.L. Perry and D.M. Robinson · Prince George's Community College
Có trong mục lục: 10: Module Ten - The Functions of Marketing · 10.01: Why It Matters- Marketing Function · 10.03: Marketing Defined
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BUS 215: Introduction to Business
Brown · Cosumnes River College
Có trong mục lục: 08: Entrepreneurial Marketing · 8.02: Entrepreneurial Marketing and the Marketing Mix · 8.04: Marketing Techniques and Tools for Entrepreneurs
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Small Business Management in the 21st Century
LibreTexts · LibreTexts
Có trong mục lục: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
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Writing for Strategic Communication Industries
Jasmine Roberts · The Ohio State University
Có trong mục lục: 7.04: Public relations versus marketing versus advertising · 11.3: Advertising Campaign Model - Social Marketing
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The Sustainable Business Case Book
LibreTexts · LibreTexts
Có trong mục lục: 06: Sustainable Business Marketing · 6.00: What Is Sustainable Marketing · 6.01: Green Marketing Strategy and the Four P's of Marketing
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Leadership for Business
Jamie Hammond · Western Technical College
This text is designed to develop essential management skills and covers internal/external business environments, management functions, human resources, marketing, and accounting principles. As of early 2024, updated course outcome summaries for this specific class were under development.
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Business Fundamentals
Cornelius Brown and Hannah Wong · Cosumnes River College
Có trong mục lục: 05: Marketing · 5.01: Why It Matters - Marketing Mix · 5.06: Putting It Together- Marketing Mix
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Cultural Heritage Tourism Event Planning and Management (Lumen)
LibreTexts
Có trong mục lục: 1.10: Marketing and Promotion
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An Introduction to Cooperation and Mutualism
Michael Boland · University of Minnesota
Có trong mục lục: Oilseed Marketing Cooperatives in the United States
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BMT1570: Small Business Management
Thomisha M Duru-Nnebue · Prince George's Community College
Có trong mục lục: 04: Marketing Basics · 4.02: What Marketing Is All About · 4.04: Marketing Research
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Consulting and Evaluation to Nonprofit and Community-Based Organizations
Judah Viola and Susan Dvorak McMahon · National Louis University and DePaul University
Có trong mục lục: 6.01: Marketing and Networking
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BUS 350: Small Business Management/Entrepreneurship
Buch · Folsom Lake College
Có trong mục lục: 03: The Business Plan - Marketing Organization Location Finances · 06: Marketing Plan · 6.01: Marketing Basics
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International Business
LibreTexts · LibreTexts
Có trong mục lục: 14: Competing Effectively through Global Marketing Distribution and Supply-Chain Management