Nguồn ngoài

Business Fundamentals

This remixed textbook is for use with Business 300 Introduction to Business (California Community College C-ID BUS 110). It was remixed by Cornelius Brown and is licensed CC BY 4.0 unless otherwise noted.

Business

Tác giả: Cornelius Brown and Hannah Wong
Nhà xuất bản: Cosumnes River College
Nguồn: LibreTexts
Giấy phép: CC BY
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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Mục lục· 87 mục

01: Systems and Business Dynamics
1.01: Understanding the External Factors that Influence Business
1.02: Prelude - Why Is Apple Successful
1.03: Introduction to This Course
1.04: Getting Down to Business
1.05: Functional Areas of Business
1.06: External Forces that Influence Business Activities
1.07: Goals of Business
1.08: End of Chapter Material
02: Entrepreneurs and Business
2.01: What Is an Entrepreneur
2.02: Entrepreneurial Mindset
2.03: Characteristics of an Entrepreneur
03: Business and the Economy
3.01: Economic Systems and Business
3.02: The Nature of Business
3.03: Trends and Competition
04: Forms of Business Ownership
4.01: Types of Business Ownership
05: Marketing
5.01: Why It Matters - Marketing Mix
5.02: Product
5.03: Promotion
5.04: Place
5.05: Price
5.06: Putting It Together- Marketing Mix
06: Accounting and Finance
6.01: Why It Matters- Accounting and Finance
6.02: Accounting in Business
6.03: Key Financial Statements
6.04: The Break-Even Point
6.05: Financial Ratios
6.06: Ethical Practices in Accounting
07: Operations
7.01: Operations Management in Manufacturing
7.02: Operations Management in Service Industry
7.03: Quality and Operations Management
08: Human Resources
8.01: Human Resources and Law
8.02: Human Resource Management
8.03: Recruitment and Hiring
09: Management
9.01: Principles of Management
9.02: Organizational Culture
9.03: Employee Motivation
10: Electronic Commerce
10.01: Electronic Commerce Technology
11: Business and Sustainability
11.01: Energy and Materials- New Challenges in the First Decade of the Twenty-first Century and Limits to the Conventional Growth Model
11.02: Defining Sustainability Innovation
12: Business and the Law
12.01: Contracts
12.02: Documentation and Records
12.03: Contract Components
13: Business Ethics
13.01: Corporations and their Social Responsibility
14: International Business
14.01: Overview
14.02: Readings
14.03: Reading- Dunkin Brands Dunkin Donuts and Baskin-Robbins Making Local Global
14.04: Discussion Assignment- Dunkin Brands Dunkin Donuts and Baskin-Robbins Making Local Global
15: Business Communication
15.01: Guidelines for Ethical Communication
15.02: Being Ethical Online
15.03: Introduction to Staying Connected
15.04: Staying Connected
15.05: Putting It Together- Communicating in Business
15.06: Assignment- Communicating in Business
15.07: Assignment- Seven Pillars of Communication
15.08: Why It Matters- Communicating in Business
15.09: Introduction to Effective Communication in Business
15.10: Becoming a Better Employee
15.11: The Business Audience
15.12: Writing in Business
15.13: Introduction to Methods of Communication
15.14: Listening
15.15: Verbal and Nonverbal Communication
15.16: Introduction to Ethics in Business Communication
16: Business and Technology
16.01: Data versus Information
16.02: Managing Data
16.03: Types of Information Systems
16.04: Computer Networks and Cloud Computing
16.05: Data Communications Networks
16.06: Security Issues in Electronic Communication
16.07: Careers in Information Management
16.08: Cases and Problems