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BUS 350: Small Business Management/Entrepreneurship

This text covers the various elements in starting and operating a small business. Students will learn about the components necessary to develop a business plan, how to find financial resources, meet legal requirements, develop management techniques, understand marketing concepts and techniques, and investigate other topics of interest to the small business entrepreneur.

Business

Tác giả: Buch
Nhà xuất bản: Folsom Lake College
Nguồn: LibreTexts
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 334 mục

01: Entrepreneurship Risks and Rewards
01: Introduction to Entrepreneurship
1.01: The Entrepreneurial Perspective
1.1.01: Prelude to the Entrepreneurial Perspective
1.1.02: Entrepreneurship Today
1.1.03: Entrepreneurial Vision and Goals
1.1.04: The Entrepreneurial Mindset
1.1.05: Key Terms
1.1.06: Summary
1.1.07: Review Questions
1.1.08: Discussion Questions
1.1.09: Case Questions
1.1.10: Suggested Resources
1.02: Entrepeneurship - Starting and Managing Your Own Business
1.2.01: Introduction
1.2.02: Entrepreneurship Today
1.2.03: Characteristics of Successful Entrepreneurs
1.2.04: Small Business- Driving America's Growth
1.2.05: Ready Set Start Your Own Business
1.2.06: Managing a Small Business
1.2.07: Small Business Large Impact
1.2.08: The Small Business Administration
1.2.09: Trends in Entrepreneurship and Small-Business Ownership
02: Ethics and Social Responsibility
2.01: The Ethical and Social Responsibilities of Entrepreneurs
2.1.01: Prelude to the Ethical and Social Responsibilities of Entrepreneurs
2.1.02: Ethical and Legal Issues in Entrepreneurship
2.1.03: Corporate Social Responsibility and Social Entrepreneurship
2.1.04: Developing a Workplace Culture of Ethical Excellence and Accountability
2.1.05: Key Terms
2.1.06: Summary
2.1.07: Review Questions
2.1.08: Discussion Questions
2.1.09: Case Questions
2.1.10: Suggested Resources
2.02: Ethics
2.03: Making Ethical Decisions and Managing a Socially Responsible Business
2.3.01: Introduction
2.3.02: Understanding Business Ethics
2.3.03: How Organizations Influence Ethical Conduct
2.3.04: Managing a Socially Responsible Business
2.3.05: Responsibilities to Stakeholders
2.3.06: Trends in Ethics and Corporate Social Responsibility
02: Options for Business Ownership
03: Starting a Small Business Franchising and Buyouts
3.01: The Entrepreneurial Journey and Pathways
3.1.01: Prelude to the Entrepreneurial Journey and Pathways
3.1.02: Overview of the Enterpreneurial Journey
3.1.03: The Process of Becoming an Enterpreneur
3.1.04: Enterpreneurial Pathways
3.1.05: Frameworks to Inform Your Enterpreneurial Path
3.1.06: Key Terms
3.1.07: Summary
3.1.08: Review Questions
3.1.09: Case Questions
3.1.10: Suggested Resources
3.02: Identifying Entrepreneurial Opportunity
3.2.01: Prelude to Identifying Entrepreneurial Opportunity
3.2.02: Entrepreneurial Opportunity
3.2.03: Researching Potential Business Opportunities
3.2.04: Competitive Analysis
3.2.05: Key Terms
3.2.06: Summary
3.2.07: Review Questions
3.2.08: Discussion Quetions
3.2.09: Case Questions
3.2.10: Suggested Resources
3.03: Ready Set Start Your Own Business
3.04: Franchising - A Popular Trend
04: Family Business
4.01: Introduction
4.02: Family Business - An Overview
4.03: Family Business Issues
4.04: Conflict
4.05: The Three Threads
03: The Business Plan - Marketing Organization Location Finances
05: The Business Plan
5.01: Business Model and Plan
5.1.01: Prelude to Business Model and Plan
5.1.02: Avoiding the Field of Dreams Approach
5.1.03: Designing the Business Model
5.1.04: Conducting a Feasibility Analysis
5.1.05: The Business Plan
5.1.06: Key Terms
5.1.07: Summary
5.1.08: Review Quetions
5.1.09: Discussion Questions
5.1.10: Case Questions
5.1.11: Suggested Resources
5.02: The Business Plan
5.2.01: The Business Plan
5.2.02: Developing Your Strategy
5.2.03: The Necessity for a Business Plan
5.2.04: Building a Plan
5.2.05: The Three Threads
5.03: Developing a Business Plan
5.04: Essential Initial Research
5.05: Business Models
5.06: Initial Business Plan Draft
06: Marketing Plan
6.01: Marketing Basics
6.1.01: Chapter Introduction
6.1.02: What Marketing Is All About
6.1.03: The Customer
6.1.04: Marketing Research
6.1.05: The Three Threads
6.02: Marketing Strategy
6.2.01: Chapter Introduction
6.2.02: The Importance of a Marketing Strategy
6.2.03: The Marketing Strategy Process
6.2.04: Segmentation and the Target Market
6.2.05: Differentiation and Positioning
6.2.06: Marketing Strategy and Product
6.2.07: Marketing Strategy and Price
6.2.08: Marketing Strategy and Place
6.2.09: Marketing Strategy and Promotion
6.2.10: The Three Threads
6.03: The Marketing Plan
6.3.01: Chapter Introduction
6.3.02: The Need for a Marketing Plan
6.3.03: The Marketing Plan
6.3.04: The Three Threads
07: Organization Plan
7.01: Business Structure Options - Legal Tax and Risk Issues
7.1.01: Prelude to Business Structure Options- Legal Tax and Rish Issues
7.1.02: Business Structures- Overview of Legal and Tax Considerations
7.1.03: Corporations
7.1.04: Partnerships and Joint Ventures
7.1.05: Limited Liability Companies
7.1.06: Sole Proprietorships
7.1.07: Additional Considerations- Capital Acquisition Business Domicile and Technology
7.1.08: Mitigating and Managing Risks
7.1.09: Key Terms
7.1.10: Summary
7.1.11: Review Questions
7.1.12: Discussion Questions
7.1.13: Case Questions
7.1.14: Suggested Resources
7.02: Forms of Business Ownership
7.2.01: Introduction
7.2.02: Going It Alone - Sole Proprietorships
7.2.03: Partnerships- Sharing the Load
7.2.04: Corporations- Limiting Your Liability
7.2.05: Specialized Forms of Business Organization
7.2.06: Franchising- A Popular Trend
7.2.07: Mergers and Acquisitions
7.2.08: Trends in Business Ownership
08: Financial Statements and Plan
8.01: Entrepreneurial Finance and Accounting
8.1.01: Prelude to Entrepreneurial Finance and Accounting
8.1.02: Overview of Entrepreneurial Finance and Accounting Strategies
8.1.03: Special Funding Strategies
8.1.04: Accounting Basics for Entrepreneurs
8.1.05: Developing Startup Financial Statements and Projections
8.1.06: Key Terms
8.1.07: Summary
8.1.08: Review Questions
8.1.09: Discussion Questions
8.1.10: Case Questions
8.1.11: Suggested Resources
8.02: Accounting and Cash Flow
8.2.01: Chapter Introduction
8.2.02: Understanding the Need for Accounting Systems
8.2.03: Financial Accouting Statements
8.2.04: Financial Ratio Analysis
8.2.05: The Three Threads
8.03: Using Financial Information and Accounting
8.3.01: Introduction
8.3.02: Accounting- More than Numbers
8.3.03: The Accounting Profession
8.3.04: Basic Accounting Procedures
8.3.05: The Balance Sheet
8.3.06: The Income Statement
8.3.07: The Statement of Cash Flows
8.3.08: Analyzing Financial Statements
8.3.09: Trends in Accounting
04: Customer-Focused Marketing Strategies
09: Marketing to the Customer
9.01: Entrepreneurial Marketing and Sales
9.1.01: Prelude to Entrepreneurial Marketing and Sales
9.1.02: Entrepreneurial Marketing and the Marketing Mix
9.1.03: Market Research Market Opportunity Recognition and Target Market
9.1.04: Marketing Techniques and Tools for Entrepreneurs
9.1.05: Entrepreneurial Branding
9.1.06: Marketing Strategy and the Marketing Plan
9.1.07: Sales and Customer Service
9.1.08: Key Terms
9.1.09: Summary
9.1.10: Review Questions
9.1.11: Discussion Questions
9.1.12: Case Questions
9.1.13: Suggested Resources
9.02: Marketing Strategy
9.2.01: Chapter Introduction
9.2.02: The Importance of a Marketing Strategy
9.2.03: The Marketing Strategy Process
9.2.04: Segmentation and the Target Market
9.2.05: Differentiation and Positioning
9.2.06: Marketing Strategy and Product
9.2.07: Marketing Strategy and Price
9.2.08: Marketing Strategy and Place
9.2.09: Marketing Strategy and Promotion
9.2.10: The Three Threads
10: Products and Pricing
10.01: Introduction
10.01: The Marketing Concept
10.02: Creating a Marketing Strategy
10.03: Developing a Marketing Mix
10.04: Buyer Behavior
10.05: Market Segmentation
10.06: What Is a Product
10.07: Creating Products That Deliver Value
10.08: The Product Life Cycle
10.09: Pricing Strategies and Future Trends
10.11: Trends in Developing Products and Pricing
11: Distribution and Promotion
11.01: Introduction
11.02: The Nature and Functions of Distribution (Place)
11.03: Wholesaling
11.04: The Competitive World of Retailing
11.05: Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
11.06: Promotion Strategy
11.07: The Huge Impact of Advertising
11.08: The Importance of Personal Selling
11.09: Sales Promotion
11.10: Public Relations Helps Build Goodwill
11.11: Trends in Social Media
11.12: Trends in E-Commerce
12: Going Global
12.01: Competing in the Global Marketplace
12.1.01: Introduction
12.1.02: Global Trade in the United States
12.1.03: Why Nations Trade
12.1.04: Barriers to Trade
12.1.05: Fostering Global Trade
12.1.06: International Economic Communities
12.1.07: Participating in the Global Marketplace
12.1.08: Threats and Opportunities in the Global Marketplace
12.1.09: The Impact of Multinational Corporations
12.1.10: Trends in Global Competition
12.02: Going Global - Yes or No
12.2.01: Chapter Introduction
12.2.02: US Small Business in the Global Environment
12.2.03: What You Should Know Before Going Global
12.2.04: Key Management Decisions and Considerations
12.2.05: The Three Threads
12.03: Strategies for Expanding Globally
12.04: The Necessity of Global Markets
05: Managing Small Business Growth
13: Small Business Management
13.01: Launch for Growth to Success
13.1.01: Prelude to Launch for Growth to Success
13.1.02: Launching the Imperfect Business- Lean Startup
13.1.03: Why Early Failure Can Lead to Success Later
13.1.04: The Challenging Truth about Business Ownership
13.1.05: Managing Following and Adjusting the Initial Plan
13.1.06: Growth - Signs Pains and Cautions
13.1.07: Key Terms
13.1.08: Summary
13.1.09: Review Questions
13.1.10: Discussion Questions
13.1.11: Case Questions
13.1.12: Suggested Resources
13.02: Management and Leadership in Today's Organizations
13.2.01: Introduction
13.2.02: The Role of Management
13.2.03: Planning
13.2.04: Organizing
13.2.05: Leading Guiding and Motivating Others
13.2.06: Controlling
13.2.07: Managerial Roles
13.2.08: Managerial Skills
13.2.09: Trends in Management and Leadership
13.03: Managing a Small Business
14: Human Resource and Operations Management
14.01: Building Networks and Foundations
14.1.01: Prelude to Building Networks and Foundations
14.1.02: Building and Connecting to Networks
14.1.03: Building the Entrepreneurial Dream Team
14.1.04: Designing a Startup Operational Plan
14.1.05: Key Terms
14.1.06: Summary
14.1.07: Review Questions
14.1.08: Discussion Questions
14.1.09: Case Questions
14.1.10: Suggested Resources
14.02: Managing Human Resources and Labor Relations
14.2.01: Introduction
14.2.02: Achieving High Performance through Human Resources Management
14.2.03: Employee Recruitment
14.2.04: Employee Selection
14.2.05: Employee Training and Development
14.2.06: Performance Planning and Evaluation
14.2.07: Employee Compensation and Benefits
14.2.08: The Labor Relations Process
14.2.09: Managing Grievances and Conflicts
14.2.10: Legal Environment of Human Resources and Labor Relations
14.2.11: Trends in Human Resource Management and Labor Relations
14.03: Supply Chain Management - You Better Get It Right
14.3.01: Chapter Introduction
14.3.02: The Supply Chain and a Firm's Role in It
14.3.03: Firm's Role in the Supply Chain
14.3.04: The Benefits and the Risks of Participating in a Supply Chain
14.3.05: The Three Threads
14.04: People and Organization
14.4.01: Chapter Introduction
14.4.02: Principles of Management and Organization
14.4.03: Organizational Design
14.4.04: Legal Forms of Organization for the Small Business
14.4.05: People
14.4.06: The Three Threads
15: Financial and Risk Management
15.01: Financial Management
15.1.01: Chapter Introduction
15.1.02: The Importance of Financial Management in Small Business
15.1.03: Financial Control
15.1.04: Financial Decision Making
15.1.05: The Three Threads
15.02: Icebergs and Escapes
15.2.01: Chapter Introduction
15.2.02: Icebergs
15.2.03: Disaster Assistance
15.2.04: Getting Out of the Business
15.2.05: Exit Strategies
15.03: Understanding Financial Management and Securities Markets
15.3.01: Introduction
15.3.02: The Role of Finance and the Financial Manager
15.3.03: How Organizations Use Funds
15.3.04: Obtaining Short-Term Financing
15.3.05: Raising Long-Term Financing
15.3.06: Equity Financing
15.3.07: Securities Markets
15.3.08: Buying and Selling at Securities Exchanges
15.3.09: Trends in Financial Management and Securities Markets