Nguồn ngoài

BUS 215: Introduction to Business

This textbook provides students with insight and knowledge into developing their entrepreneurial opportunity and creating a business plan for it. Students will research entrepreneurial ideas and determine how to turn an idea into a successful startup enterprise given the current and anticipated demographic, technological, and social climates. Students will also be offered an organized, step-by-step approach to preparing a business plan.

Business

Tác giả: Brown
Nhà xuất bản: Cosumnes River College
Nguồn: LibreTexts
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 139 mục

01: Entrepreneurship Today
1.01: Introduction
1.02: Entrepreneurship Today
1.03: Entrepreneurial Vision and Goals
1.04: The Entrepreneurial Mindset
1.05: Discussion Questions (EDIT)
1.06: Case Questions (EDIT)
1.07: Starting-up - How Early Decisions Shape the Entrepreneurial Journey (Moran Lazar) (EDIT)
02: Creativity and Innovation
2.01: Introduction
2.02: Tools for Creativity and Innovation
2.03: Creativity Innovation and Invention - How They Differ
2.04: Developing Ideas Innovations and Inventions
2.05: Discussion Questions (EDIT)
2.06: Case Questions (EDIT)
2.07: The Power of Youth Through Innovation and Entrepreneurship (Neil Jain) (EDIT)
03: Problem Solving
3.01: Introduction
3.02: Problem Solving to Find Entrepreneurial Solutions
3.03: Creative Problem-Solving Process
3.04: Design Thinking
3.05: Discussion Questions (EDIT)
3.06: Case Questions (EDIT)
3.07: How It Works - Design Thinking (EDIT)
04: Finding Opportunity
4.01: Introduction
4.02: Entrepreneurial Opportunity
4.03: Researching Potential Business Opportunities
4.04: Competitive Analysis
4.05: Discussion Questions (EDIT)
4.06: Case Questions (EDIT)
4.07: Find Opportunities - 2017 Motivational Video (Feat. Jack Ma) (EDIT)
05: Building Networks
5.01: Introduction
5.02: Building and Connecting to Networks
5.03: Building the Entrepreneurial Dream Team
5.04: Designing a Startup Operational Plan
5.05: Review Questions (EDIT)
5.06: Case Questions (EDIT)
5.07: 5 Networking Ideas for Entrepreneurs (EDIT)
06: Consumer Behavior
6.01: Why It Matters - Consumer Behavior
6.02: Buying-Process Stages
6.03: New Page
6.04: New Page
6.05: New Page
6.06: Review Questions (EDIT)
6.07: Case Questions (EDIT)
07: Finance and Accounting for Entrepreneurs
7.01: Introduction
7.02: Overview of Entrepreneurial Finance and Accounting Strategies
7.03: Special Funding Strategies
7.04: Accounting Basics for Entrepreneurs
7.05: Developing Startup Financial Statements and Projections
7.06: Discussion Questions (EDIT)
7.07: Financial Planning - The Most Important Financial Rule for Entrepreneurs (EDIT)
08: Entrepreneurial Marketing
8.01: Introduction
8.02: Entrepreneurial Marketing and the Marketing Mix
8.03: Market Research Market Opportunity Recognition and Target Market
8.04: Marketing Techniques and Tools for Entrepreneurs
8.05: Why It Matters - Branding
8.06: Elements of Brand
8.07: Discussion Questions (EDIT)
8.08: Case Questions (EDIT)
8.09: Entrepreneurial Marketing - Modern Marketing Strategy (EDIT)
09: Business Model and Plan
9.01: Introduction
9.02: Designing the Business Model
9.03: The Business Plan
9.04: Business Model Canvas
9.05: Discussion Questions (EDIT)
9.06: Case Questions (EDIT)
9.07: Business Model Canvas Explained with Examples (EDIT)
10: Resource Planning
10.01: Introduction
10.02: Types of Resources
10.03: Using the PEST Framework to Assess Resource Needs
10.04: Managing Resources over the Venture Life Cycle
10.05: Discussion Questions (EDIT)
10.06: Case Questions (EDIT)
10.07: 5 Resources To Be a GREAT Entrepreneur - Lunch and Earn (EDIT)
11: Business Structures
11.01: Introduction
11.02: Business Structures - Overview of Legal and Tax Considerations
11.03: Corporations
11.04: Partnerships and Joint Ventures
11.05: Limited Liability Companies
11.06: Sole Proprietorships
11.07: Discussion Questions (EDIT)
11.08: Case Questions (EDIT)
11.09: Business Structure - Choosing The Right Structure for Your Business (EDIT)
12: Pitching Your Business Idea
12.01: Introduction
12.02: Clarifying Your Vision Mission and Goals
12.03: Sharing Your Entrepreneurial Story
12.04: Developing Pitches for Various Audiences and Goals
12.05: Protecting Your Idea and Polishing the Pitch through Feedback
12.06: Reality Check - Contests and Competitions
12.07: Discussion Questions (EDIT)
12.08: Case Questions (EDIT)
12.09: How to Sell Your Idea to an Investor (Princess Umul Hatiyya Ibrahim Mahama) (EDIT)
13: Launch for Growth
13.01: Introduction
13.02: Launching the Imperfect Business - Lean Startup
13.03: Why Early Failure Can Lead to Success Later
13.04: The Challenging Truth about Business Ownership
13.05: Managing Following and Adjusting the Initial Plan
13.06: Growth - Signs Pains and Cautions
13.07: Discussion Questions (EDIT)
13.08: Case Questions (EDIT)
13.09: Product Launch Marketing and The Growth Framework (Sujan Patel) (EDIT)
14: The Path Forward
14.01: Introduction
14.02: Launching Your Venture
14.03: Making Difficult Business Decisions in Response to Challenges
14.04: Seeking Help or Support
14.05: Now What Serving as a Mentor Consultant or Champion
14.06: Reflections - Documenting the Journey
14.07: Discussion Questions (EDIT)
14.08: Case Questions (EDIT)
14.09: How to Make the Best Decision as an Entrepreneur (EDIT)
15: Ethical and Social Responsibilities of Entrepreneurs
15.01: Introduction
15.02: Ethical and Legal Issues in Entrepreneurship
15.03: Corporate Social Responsibility and Social Entrepreneurship
15.04: Developing a Workplace Culture of Ethical Excellence and Accountability
15.05: Discussion Questions (EDIT)
15.06: Case Questions (EDIT)
15.07: Creating Ethical Cultures in Business (Brooke Deterline) (EDIT)
16: Entrepreneurial Journey
16.01: Introduction
16.02: Overview of the Enterpreneurial Journey
16.03: The Process of Becoming an Enterpreneur
16.04: Enterpreneurial Pathways
16.05: Frameworks to Inform Your Enterpreneurial Path
16.06: Discussion Questions (EDIT)
16.07: Case Questions (EDIT)
16.08: Nail it Scale it Sail it - An Entrepreneurial Journey (Loredana Padurean) (EDIT)