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BMT1010: Introduction to Business

This text address the basic characteristics of the business enterprise, its organization and role in a free society.

Business

Tác giả: L.P. Bassette, F.D. Gibson-Bailey, N. Park, C.L. Perry and D.M. Robinson
Nhà xuất bản: Prince George's Community College
Nguồn: LibreTexts
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 264 mục

01: Module One - Role of Business
1.01: Why It Matters- Role of Business
1.02: Introduction to What Is Business
1.03: Getting Down to Business
1.04: Introduction to For-Profit vs. Nonprofit
1.05: Profits and Purpose
1.06: Introduction to Factors of Production
1.07: Factors of Production
02: Module Two - Roles of Stakeholders
2.01: Introduction to Stakeholders
2.02: What Is a Stakeholder
2.03: Introduction to External Forces
2.04: External Forces That ShapeBusiness Activities
03: Module Three - Functional Components of Business
3.01: Functional Areas of Business
04: Module Four - Global Business Environment Factors
4.01: Why It Matters- Global Environment
4.02: Introduction to Globalization
4.03: Globalization and Business
4.04: Absolute and Comparative Advantage
4.05: Global Markets
4.06: Introduction to Measuring Global Trade
4.07: Balance of Trade and Balance of Payments
4.08: Countertrade
4.09: Introduction to Global Business Strategies
4.10: Global Business Strategies
05: Module Five - Global Business Environment Factors
5.01: Introduction to Global Trade Forces
5.02: Sociocultural Differences
5.03: Political and Economic Differences
5.04: Legal Differences
5.05: Physical and Environmental Differences
5.06: Tariff and Nontariff Trade Restrictions
5.07: Introduction to Global Trade Agreements and Organizations
5.08: The World Trade Organization (WTO)
5.09: The World Bank
5.10: The International Monetary Fund (IMF)
5.11: Trade Agreements
5.12: Introduction to Ethical Challenges in the Global Environment
5.13: Corruption
5.14: Labor Abuses
5.15: Putting It Together- Global Environment
06: Module Six- Forms of Business Ownership
6.01: Why It Matters- Business Ownership
6.02: Introduction to Choosing an Organizational Type
6.03: Selecting a Form of Business Ownership
6.04: Introduction to Sole Proprietorships
6.05: Sole Proprietorships
6.06: Introduction to Partnerships
6.07: Partnerships
6.08: Introduction to Corporations
6.09: C and S Corporations
6.10: Benefit Corporations
6.11: Introduction to Hybrid Forms of Ownership
6.12: Limited Liability Company (LLC)
6.13: Limited Liability Partnership (LLP)
6.14: Introduction to Franchises
6.15: Franchises
6.16: Introduction to Mergers and Acquisitions
6.17: Mergers and Acquisitions
6.18: Putting It Together- Business Ownership
07: Module Seven- Entrepreneurship
7.01: Reading- The Importance of Small Business to the U.S. Economy
7.02: Reading- What Is an Entrepreneur
7.03: Reading- Why Start Your Own Business
7.04: Reading- Advantages and Disadvantages of Business Ownership
7.05: Reading- Is Entrepreneurship for You
7.06: Reading- Twenty Questions Before Starting a Business
7.07: Reading- Ten Steps to Starting a Business
7.08: Reading- Create Your Business Plan
7.09: Reading- Why Do So Many Small Business Startups Fail
7.10: Why It Matters- Entrepreneurship
7.11: Introduction to Small Business
7.12: Understanding Small Businesses
7.13: Contributions of Small Businesses on the U.S. Economy
7.14: Introduction to Entrepreneurs
7.15: What Is an Entrepreneur
7.16: Types of Entrepreneurs
7.17: Reasons to Be an Entrepreneur
7.18: Introduction to Advantages Disadvantages and Considerations
7.19: Advantages and Disadvantages of Small-Business Ownership
7.20: Why Some Ventures Fail
7.21: Considerations When Starting a Business
7.22: Introduction to Steps to Starting a Business
7.23: Ten Steps to Starting a Business
7.24: Introduction to Business Plans
7.25: Create Your Business Plan
7.26: Putting It Together- Entrepreneurship
08: Module Nine - Human Resources Theory
8.01: Why It Matters- Management
8.02: Introduction to Managers
8.03: Managerial Levels
8.04: Managerial Skills
8.05: Introduction to Management Theory
8.06: Scientific Management Theory
8.07: Field of Management Theory
8.08: Introduction to Planning
8.09: Planning
8.10: Introduction to Organizing
8.11: Organizing
8.12: Introduction to Leading
8.13: Different Management Styles
8.14: Different Leadership Styles
8.15: Introduction to Controlling
8.16: Controlling
8.17: Putting It Together- Management
8.18: Why It Matters- Motivating Employees
8.19: Introduction to the Hawthorne Effect
8.20: The Hawthorne Studies
8.21: Introduction to Need-Based Theories
8.22: Maslows Hierarchy of Needs
8.23: Alderfers ERG Theory
8.24: Intrinsic and Extrinsic Motivators
8.25: McClellands Acquired Needs Theory
8.26: Introduction to Process-Based Theories
8.27: Equity Theory
8.28: Expectancy Theory
8.29: Reinforcement Theory
8.30: Introduction to Theory X Theory Y and Theory Z
8.31: McGregors Theory X and Theory Y
8.32: Ouchis Theory Z
8.33: Introduction to Strategies for Motivating Employees
8.34: Job Design and Job Characteristics Theory
8.35: Goal-Setting Theory
8.36: Motivation in Todays Workplace
8.37: Putting It Together- Motivating Employees
09: Module Eight - Human Resources Management
9.01: Why It Matters- Human Resource Management
9.02: Introduction to Human Resource Management
9.03: Human Resource Management
9.04: Introduction to Human Resources and Laws
9.05: Employment Legislation
9.06: Introduction to Recruitment and Hiring
9.07: Diversity in Human Resources
9.08: Recruitment
9.09: The Hiring Process
9.10: Introduction to Training Development and Rewards
9.11: Training and Professional Development
9.12: Performance Appraisals
9.13: Compensation
9.14: Introduction to Termination
9.15: Termination
9.16: Introduction to HR Challenges
9.17: Reducing Turnover
9.18: HR Challenges
9.19: Putting It Together- Human Resource Management
10: Module Ten - The Functions of Marketing
10.01: Why It Matters- Marketing Function
10.02: Introduction to Role of Customers
10.03: Marketing Defined
10.04: How Companies Approach Marketing
10.05: Value Proposition
10.06: Marketing and Customer Relationships
10.07: Influences on Consumer Decisions
10.08: Buying-Process Stages
10.09: Introduction to Segmentation and Targeting
10.10: Defining Your Target Market
10.11: The Importance of Marketing Information and Research
10.12: The Marketing Research Process
10.13: Introduction to Marketing Mix Introduction
10.14: Defining the Marketing Mix
10.15: Components of the Marketing Mix
10.16: Finding the Right Marketing Mix
10.17: Creating and Aligning the Marketing Strategy
10.18: Putting It Together- Marketing Function
11: Module Eleven - The Marketing Mix
11.01: Why It Matters- Marketing Mix
11.02: Introduction to Product
11.03: Consumer Product Categories
11.04: Elements and Benefits of Branding
11.05: Common Branding Strategies
11.06: Stages of the Product Life Cycle
11.07: Marketing through the Product Cycle
11.08: The New-Product Development Process
11.09: Introduction to Promotion
11.10: Integrated Marketing Communication (IMC) Definition
11.11: Common Marketing Communication Methods
11.12: Using IMC to Support Marketing Strategies
11.13: Introduction to Place
11.14: Channels of Distribution
11.15: Channel Partners
11.16: The Role of Wholesale Intermediaries
11.17: Retailers that Distribute Products
11.18: Supply Chains and Distribution Channels
11.19: Introduction to Price
11.20: Customer Value and Price
11.21: Pricing Objectives
11.22: Cost-Plus Pricing Method
11.23: Discounting Strategies
11.24: Putting It Together- Marketing Mix
12: Module Twelve - Importance of Technology for Businesses
12.01: Why It Matters- Using Technology to Manage Business Information
12.02: Introduction to Technological Changes in Business
12.03: Using Technology
12.04: Technologys Influence on Business
12.05: Business Intelligence
12.06: Introduction to How Businesses Use Information
12.07: Data vs. Information
12.08: Business Data
12.09: Data Mining and Warehousing
12.10: Information and Business
12.11: Introduction to Information Networks
12.12: The Internet and Cloud Computing
12.13: Intranets and Extranets
12.14: Virtual Private Networks (VPNs)
12.15: Introduction to Current Issues in IT
12.16: Security Issues in Information Technology
12.17: Ethical and Social Issues in Information Technology
12.18: Putting It Together- Using Technology to Manage Business Information
13: Module Thirteen - Business Accounting
13.01: Why It Matters- Accounting and Finance
13.02: Learning Hacks- Dont Bother Highlighting
13.03: Introduction to Accounting in Business
13.04: What Is Accounting
13.05: Introduction to Key Financial Statements
13.06: Financial Statements
13.07: Financial Statements- Interconnectivity
13.08: Introduction to the Break-Even Point
13.09: Finding the Break-Even Point
13.10: Simulation- The Rise of the Business Guru
13.11: Introduction to Financial Ratios
13.12: Financial Ratio Analysis
13.13: Introduction to Ethical Practices in Accounting
13.14: Ethics in Accounting
13.15: Putting It Together- Accounting and Finance
13.16: Discussion- Cooking More Than Dog Treats
13.17: Discussion- CPAs and Financial Crisis
13.18: Assignment- Bison Are Biting into Wandas Break-Even Point
14: Module Fourteen - Stocks Securities Bonds and the Risks
14.01: Stocks and Stock Markets
14.02: Videos
14.03: Bonds and Bond Markets
14.04: Investments in Bonds
14.05: Buying and Selling at Securities Exchanges
15: Bonus Section 1 - Business Ethics. Business Ethics and Corporate Social Responsibility
15.01: Introduction to Ethical and Legal Behavior
15.02: Ethical and Legal Behavior
15.03: Introduction to Business Ethics
15.04: Building Business Ethics
15.05: Introduction to Ethical Challenges
15.06: Bribery and Kickbacks
15.07: Conflict of Interest
15.08: Whistleblowing
15.09: Examples of Unethical Business Behavior
15.10: Case Study- Microsofts Gift to Bloggers
15.11: Introduction to Corporate Social Responsibility
15.12: Corporate Social Responsibility
15.13: Examples of Corporate Social Responsibility
15.14: Putting It Together- Business Ethics and Corporate Social Responsibility
16: Bonus Section 2 - Financial Markets and System
16.01: Why It Matters- Financial Markets and System
16.02: Introduction to Money
16.03: What Is Money
16.04: Alternatives to Traditional Currency
16.05: Introduction to Role of Banks
16.06: Measuring and Tracking the Money Supply
16.07: Banks As Financial Intermediaries
16.08: The Federal Reserve System
16.09: How a Central Bank Executes Monetary Policy
16.10: Chair the Fed
16.11: Introduction to Financial Markets and Business
16.12: Financial Markets
16.13: How Businesses Raise Financial Capital
16.14: Putting It Together- Financial Markets and System