Nguồn ngoài
BMT1570: Small Business Management
This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
- Tác giả
- Thomisha M Duru-Nnebue
- Nhà xuất bản
- Prince George's Community College
- Nguồn
- LibreTexts
- Giấy phép
- CC BY-NC-SA
- Ngôn ngữ
- EN
- Danh mục
- Quản trị kinh doanh
Mục lục· 61 mục
- 01: Foundations for Small Business
- 1.01: Chapter Introduction
- 1.02: Small Business in the US Economy
- 1.03: Success and Failure in Small Businesses
- 1.04: Evolution
- 1.05: Ethics
- 1.06: The Three Threads
- 02: Your Business Idea- The Quest for Value
- 2.01: Chapter Introduction
- 2.02: Defining the Customers Concept of Value
- 2.03: Knowing your customers
- 2.04: Sources of Business Ideas
- 03: The Business Plan
- 3.01: The Business Plan
- 3.02: Developing Your Strategy
- 3.03: The Necessity for a Business Plan
- 3.04: Building a Plan
- 3.05: The Three Threads
- 04: Marketing Basics
- 4.01: Chapter Introduction
- 4.02: What Marketing Is All About
- 4.03: The Customer
- 4.04: Marketing Research
- 4.05: The Three Threads
- 05: Marketing Strategy
- 5.01: Chapter Introduction
- 5.02: The Importance of a Marketing Strategy
- 5.03: The Marketing Strategy Process
- 5.04: The Three Threads
- 5.05: Segmentation and the Target Market
- 5.06: Differentiation and Positioning
- 5.07: Marketing Strategy and Product
- 5.08: Marketing Strategy and Price
- 5.09: Marketing Strategy and Place
- 5.10: Marketing Strategy and Promotion
- 06: The Marketing Plan
- 6.01: Chapter Introduction
- 6.02: The Need for a Marketing Plan
- 6.03: The Marketing Plan
- 6.04: The Three Threads
- 07: Accounting and Cash Flow
- 7.01: Chapter Introduction
- 7.02: Understanding the Need for Accounting Systems
- 7.03: Financial Accouting Statements
- 7.04: Financial Ratio Analysis
- 7.05: The Three Threads
- 08: Financial Management
- 8.01: Chapter Introduction
- 8.02: The Importance of Financial Management in Small Business
- 8.03: Financial Control
- 8.04: Financial Decision Making
- 8.05: The Three Threads
- 09: People and Organization
- 9.01: Chapter Introduction
- 9.02: Principles of Management and Organization
- 9.03: Organizational Design
- 9.04: Legal Forms of Organization for the Small Business
- 9.05: People
- 9.06: The Three Threads
- 10: Appendix - A Sample Business Plan
- 10.01: Executive Summary