Nguồn ngoài

Small Business Management in the 21st Century

This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Management Business

Tác giả: LibreTexts
Nhà xuất bản: LibreTexts
Nguồn: LibreTexts
Giấy phép: CC BY-NC-SA
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

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Mục lục· 100 mục

01: Foundations for Small Business
1.01: Chapter Introduction
1.02: Small Business in the US Economy
1.03: Success and Failure in Small Businesses
1.04: Evolution
1.05: Ethics
1.06: The Three Threads
02: Your Business Idea- The Quest for Value
2.01: Chapter Introduction
2.02: Defining the Customers Concept of Value
2.03: Knowing your customers
2.04: Sources of Business Ideas
2.05: The Three Threads
03: Family Businesses
3.01: Chapter Introduction
3.02: Family Business - An Overview
3.03: Family Business Issues
3.04: Conflict
3.05: The Three Threads
04: E-Business and E-Commerce
4.01: Chapter Introduction
4.02: E-Business and E-Commerce - The Difference
4.03: E-Commerce Operations
4.04: E-Commerce Technology
4.05: The Three Threads
05: The Business Plan
5.01: The Business Plan
5.02: Developing Your Strategy
5.03: The Necessity for a Business Plan
5.04: Building a Plan
5.05: The Three Threads
06: Marketing Basics
6.01: Chapter Introduction
6.02: What Marketing Is All About
6.03: The Customer
6.04: Marketing Research
6.05: The Three Threads
07: Marketing Strategy
7.01: Chapter Introduction
7.02: The Importance of a Marketing Strategy
7.03: The Marketing Strategy Process
7.04: Segmentation and the Target Market
7.05: Differentiation and Positioning
7.06: Marketing Strategy and Product
7.07: Marketing Strategy and Price
7.08: Marketing Strategy and Place
7.09: Marketing Strategy and Promotion
7.10: The Three Threads
08: The Marketing Plan
8.01: Chapter Introduction
8.02: The Need for a Marketing Plan
8.03: The Marketing Plan
8.04: The Three Threads
09: Accounting and Cash Flow
9.01: Chapter Introduction
9.02: Understanding the Need for Accounting Systems
9.03: Financial Accouting Statements
9.04: Financial Ratio Analysis
9.05: The Three Threads
10: Financial Management
10.01: Chapter Introduction
10.02: The Importance of Financial Management in Small Business
10.03: Financial Control
10.04: Financial Decision Making
10.05: The Three Threads
11: Supply Chain Management - You Better Get It Right
11.01: Chapter Introduction
11.02: The Supply Chain and a Firm's Role in It
11.03: Firm's Role in the Supply Chain
11.04: The Benefits and the Risks of Participating in a Supply Chain
11.05: The Three Threads
12: People and Organization
12.01: Chapter Introduction
12.02: Principles of Management and Organization
12.03: Organizational Design
12.04: Legal Forms of Organization for the Small Business
12.05: People
12.06: The Three Threads
13: The Search for Efficiency and Effectiveness
13.01: Chapter Introduction
13.02: Personal Efficiency and Effectiveness
13.03: Creativity
13.04: Organizational Efficiency
13.05: Going Lean
13.06: Personnel Efficiency
13.07: The Three Threads
14: Icebergs and Escapes
14.01: Chapter Introduction
14.02: Icebergs
14.03: Disaster Assistance
14.04: Getting Out of the Business
14.05: Exit Strategies
15: Going Global - Yes or No
15.01: Chapter Introduction
15.02: US Small Business in the Global Environment
15.03: What You Should Know Before Going Global
15.04: Key Management Decisions and Considerations
15.05: The Three Threads
16: Appendix - A Sample Business Plan
16.01: Executive Summary