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Growth and Competitive Strategy in Three Circles

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Growth and Competitive Strategy in Three Circles

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Business
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Mục lục· 55 mục
  1. 01: The Challenges of Growth
  2. 1.01: Introduction
  3. 1.02: Three Fundamentals
  4. 1.03: Thinking Integratively About Customer Value Competitive Position and Capabilities
  5. 1.04: Chapter Summary and Looking Ahead
  6. 02: Introduction to Three-Circle Analysis
  7. 2.01: Introduction
  8. 2.02: The Outside View
  9. 2.03: The Inside View
  10. 2.04: Growth Strategies
  11. 2.05: Chapter Summary
  12. 03: Defining the Context
  13. 3.01: Chapter Introduction
  14. 3.02: Defining the Context- Overview
  15. 3.03: Chapter Summary- A Matter of Choice
  16. 3.04: Appendix- The Economics of Market Segmentation
  17. 04: The Meaning of Value
  18. 4.01: Chapter Introduction
  19. 4.02: Customer Value Basics
  20. 4.03: Identifying and Analyzing Customer Value
  21. 4.04: Chapter Summary
  22. 05: Sorting Value
  23. 5.01: Introduction- The Value of Sorting
  24. 5.02: The 3-Circle Model- Seven Categories of Value
  25. 5.03: Overall Positioning Strategy
  26. 5.04: Chapter Summary- Not All Value Is Created Equal
  27. 06: Growth Strategy
  28. 6.01: Introduction
  29. 6.02: Value and Positioning
  30. 6.03: Growth Implications for Value Categories
  31. 6.04: Overall Positioning- First Take a Hard Honest Look at Your Area A
  32. 6.05: Exploring Five Growth Imperatives
  33. 6.06: Chapter Summary
  34. 07: Implementation- An Inside View of the Organization
  35. 7.01: Chapter Introduction
  36. 7.02: Looking Inside the 3 Circles for the Building Blocks of Product Attributes and Service
  37. 7.03: Growth From Resources Capabilities and Assets Inside the Company
  38. 7.04: Chapter Summary
  39. 08: Dynamic Aspects of Markets
  40. 8.01: Chapter Introduction
  41. 8.02: Johnson and Johnson Stent- The Perfect Market-Dynamics Storm
  42. 8.03: Market Dynamics in 3 Circles
  43. 8.04: Anticipating Market Dynamics
  44. 8.05: Chapter Summary
  45. 09: Summary- Growth Strategy in 10 Steps
  46. 9.01: Chapter Summary
  47. 9.02: Chapter Introduction
  48. 9.03: Step 1- Defining Context
  49. 9.04: Step 2- Customer Analysis
  50. 9.05: Step 3- Sorting Value
  51. 9.06: Step 4- Deep Diving
  52. 9.07: Step 5- Preliminary Growth Strategy Ideas
  53. 9.08: Steps 67and 8- Exploring Capabilities Resources and Assets to Align Behind Growth Strategy Ideas
  54. 9.09: Step 9- Dynamics
  55. 9.10: Step 10- Vetted Growth Strategy