Digital library
Textbooks, references and open learning resources.
External
Digital Entrepreneurship (CIS 028)
Gabrielle Brixey · Coalinga College
In the contents: 4.03: Online Marketing · 4.04: Marketing Techniques for Entrepreneurs
External
Quality Assurance and Regulatory Affairs for the Biosciences
Jack O'Grady · Austin Community College
In the contents: 6.4: Post-Marketing
External
BUS C100: Introduction to Business
Justin White · Coastline College
In the contents: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
External
Risk Management for Enterprises and Individuals
Anonymous · LibreTexts
In the contents: 7.01: Insurance Operations- Marketing, Underwriting, and Administration
External
Business Concepts: Exploring Careers in Business
Jennifer Parker and Mabel Gehrett · Western Technical College
In the contents: 04: The Role of Marketing and Sales in an Organization · 4.02: Marketing and the Marketing Process · 4.03: Marketing Research and Big Data
External
SMALL BUSINESS MANAGEMENT IN THE 21ST CENTURY
Elijah Cooks · Prince George's Community College
In the contents: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
External
Principles of Management
OpenStax · LibreTexts
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
External
The OER Starter Kit for Program Managers
Abbey K. Elder, Stefanie Buck, Jeff Gallant, Marco Seiferle-Valencia, and Apurva Ashok · rebus Foundation
In the contents: 3.03: Marketing Your OER Program
External
Sustainable Property Management (Hopkins)
Erin A. Hopkins · Virginia Tech
In the contents: 1.06: Integrating Sustainable Practices into Marketing and Leasing
External
CAREER 110: Career and Life Planning
Kimberly Galbraith · Diablo Valley College
In the contents: 05: Developing your Self-Marketing Campaign
External
Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
In the contents: 09: Marketing Your Venture to Audiences · 9.01: Marketing Your Venture to Audiences · 9.02: Marketing Your Venture- Engagement and Analytics
External
Entrepreneurship
OpenStax · LibreTexts
In the contents: 08: Entrepreneurial Marketing and Sales · 8.00: Prelude to Entrepreneurial Marketing and Sales · 8.01: Entrepreneurial Marketing and the Marketing Mix
External
Administration II (CD 039)
Ancelma Sanchez · East Los Angeles College
In the contents: 13.10: Marketing and Promotional Costs · 14: Marketing and Enrollment · 14.01: Public Relations and Marketing
External
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
In the contents: 02: A User's Manual- Advertising Promotion and Marketing Essentials · 2.03: The Four Cornerstones of Marketing- The Four Ps · 9.02: Integrated Marketing Communications - United We Stand
External
BUS 26: Small Business Management
Noureddine Lalami · Chabot College
In the contents: 3: The Business Plan - Marketing Organization Location Finances · Chapter 6: Marketing Plan · 6.1: Marketing Basics
External
Leading with Cultural Intelligence
Anonymous · LibreTexts
In the contents: 7.06: Case Study 5 - Marketing the Right Messages
External
Introduction to Intellectual Property
OpenStax · LibreTexts
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields.
External
Dental Assistant Professionalism
Jami Van Enkevort · Northeast Wisconsin Technical College
In the contents: 04: Resume- Mindset to Marketing
External
Introduction to Business
Gifford · HACC Central Pennsylvania's Community College
In the contents: 11: Marketing · 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy
External
Restaurant Design: Concept to Customer (Thibodeaux)
William R. Thibodeaux · Chef John Folse Culinary Institute at Nicholls State University
In the contents: 5.02: The Marketing Mix · 5.03: The Marketing Environment · 5.04: Sources of Marketing Information