Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
Nguồn ngoài
Digital Entrepreneurship (CIS 028)
Gabrielle Brixey · Coalinga College
Có trong mục lục: 4.03: Online Marketing · 4.04: Marketing Techniques for Entrepreneurs
Nguồn ngoài
Quality Assurance and Regulatory Affairs for the Biosciences
Jack O'Grady · Austin Community College
Có trong mục lục: 6.4: Post-Marketing
Nguồn ngoài
BUS C100: Introduction to Business
Justin White · Coastline College
Có trong mục lục: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
Nguồn ngoài
Risk Management for Enterprises and Individuals
Anonymous · LibreTexts
Có trong mục lục: 7.01: Insurance Operations- Marketing, Underwriting, and Administration
Nguồn ngoài
Business Concepts: Exploring Careers in Business
Jennifer Parker and Mabel Gehrett · Western Technical College
Có trong mục lục: 04: The Role of Marketing and Sales in an Organization · 4.02: Marketing and the Marketing Process · 4.03: Marketing Research and Big Data
Nguồn ngoài
SMALL BUSINESS MANAGEMENT IN THE 21ST CENTURY
Elijah Cooks · Prince George's Community College
Có trong mục lục: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
Nguồn ngoài
Principles of Management
OpenStax · LibreTexts
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
Nguồn ngoài
The OER Starter Kit for Program Managers
Abbey K. Elder, Stefanie Buck, Jeff Gallant, Marco Seiferle-Valencia, and Apurva Ashok · rebus Foundation
Có trong mục lục: 3.03: Marketing Your OER Program
Nguồn ngoài
Sustainable Property Management (Hopkins)
Erin A. Hopkins · Virginia Tech
Có trong mục lục: 1.06: Integrating Sustainable Practices into Marketing and Leasing
Nguồn ngoài
CAREER 110: Career and Life Planning
Kimberly Galbraith · Diablo Valley College
Có trong mục lục: 05: Developing your Self-Marketing Campaign
Nguồn ngoài
Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
Có trong mục lục: 09: Marketing Your Venture to Audiences · 9.01: Marketing Your Venture to Audiences · 9.02: Marketing Your Venture- Engagement and Analytics
Nguồn ngoài
Entrepreneurship
OpenStax · LibreTexts
Có trong mục lục: 08: Entrepreneurial Marketing and Sales · 8.00: Prelude to Entrepreneurial Marketing and Sales · 8.01: Entrepreneurial Marketing and the Marketing Mix
Nguồn ngoài
Administration II (CD 039)
Ancelma Sanchez · East Los Angeles College
Có trong mục lục: 13.10: Marketing and Promotional Costs · 14: Marketing and Enrollment · 14.01: Public Relations and Marketing
Nguồn ngoài
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 02: A User's Manual- Advertising Promotion and Marketing Essentials · 2.03: The Four Cornerstones of Marketing- The Four Ps · 9.02: Integrated Marketing Communications - United We Stand
Nguồn ngoài
BUS 26: Small Business Management
Noureddine Lalami · Chabot College
Có trong mục lục: 3: The Business Plan - Marketing Organization Location Finances · Chapter 6: Marketing Plan · 6.1: Marketing Basics
Nguồn ngoài
Leading with Cultural Intelligence
Anonymous · LibreTexts
Có trong mục lục: 7.06: Case Study 5 - Marketing the Right Messages
Nguồn ngoài
Introduction to Intellectual Property
OpenStax · LibreTexts
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields.
Nguồn ngoài
Dental Assistant Professionalism
Jami Van Enkevort · Northeast Wisconsin Technical College
Có trong mục lục: 04: Resume- Mindset to Marketing
Nguồn ngoài
Introduction to Business
Gifford · HACC Central Pennsylvania's Community College
Có trong mục lục: 11: Marketing · 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy
Nguồn ngoài
Restaurant Design: Concept to Customer (Thibodeaux)
William R. Thibodeaux · Chef John Folse Culinary Institute at Nicholls State University
Có trong mục lục: 5.02: The Marketing Mix · 5.03: The Marketing Environment · 5.04: Sources of Marketing Information