Digital library
Textbooks, references and open learning resources.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 01: The Marketing Environment · 1.01: Foundations of Value-Exchange and Marketing Mindsets · 5.04: Designing the Integrated Marketing Communications (IMC) Plan
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 01: What is Marketing · 1.01: Defining Marketing · 1.02: Who Does Marketing
External
eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
In the contents: 1.03: What is marketing · 1.04: What is digital marketing · 1.05: Understanding marketing strategy
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 01: What Is Marketing · 1.01: Self Check- The Marketing Concept · 1.02: Reading- Marketing and Customer Relationships
External
Marketing for Entrepreneurs
Kathrina Miranda · Chabot College
In the contents: 01: Entrepreneurial Marketing and Sales · 1.01: Prelude to Entrepreneurial Marketing and Sales · 1.02: Entrepreneurial Marketing and the Marketing Mix
External
An Interactive Text for Food and Agricultural Marketing
Michael R. Thomsen · University of Arkansas
An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.
External
MKTG 235, Digital Media Marketing
Megan MacIntire · HACC
LibreTexts
External
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
In the contents: 01: Marketing and Customer Value · 1.02: Marketing and the Marketing Process · 1.03: The Marketing Mix and the 4Ps of Marketing
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 01: Marketing- An Overview · 01: Overview of Marketing · 1.01: Self Check- The Marketing Concept
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
This text covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
External
Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
In the contents: 01: Introduction to International Marketing · 1.01: Introduction to International Marketing Summary · 1.02: Defining Marketing
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 1.03: Factors Shaping the Global Marketing Environment · 4.01: Importance of Marketing Information · 4.02: Marketing Research Techniques
External
Bus 230: International Marketing
Janet Laurin · Cañada College
In the contents: 01: Introduction to International Marketing · 1.01: Introduction to International Marketing Summary · 1.02: Defining Marketing
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
In the contents: 1.01: Defining Marketing · 1.02: Who Does Marketing · 1.03: Marketing and Customer Relationships
External
Digital Marketing Strategy
Pierre-Yann Dolbec · Concordia University
In the contents: 1.01: Introduction to Digital Marketing · 1.03: Planning for a Digital Marketing Campaign
External
Introducing Marketing
John Burnett · LibreTexts
In the contents: 01: Introducing Marketing · 1.04: Defining Marketing · 1.05: Characteristics of a marketing organization
External
Sports Marketing
Jessica Richards · Western Sydney University
In the contents: 1.01: The unique nature of sport marketing · 1.03: Selling an experience- marketing intangible objects · 1.04: The marketing plan
External
Legal Aspects of Property, Estate Planning, and Insurance
LibreTexts · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
External
Video Production Handbook
Steve Shlisky, Vina Cera, Misha Antonich, Christopher Clemens & Jennifer Vaughn · OERI
Welcome to the Video Production Handbook, a practical approach to creating video content for a variety of formats. This handbook provides an overview of production techniques used in video production, including documentary, marketing, narrative short films, and commercial videos. Understanding how to take an idea from concept to final product starts with building a strong foundation in all aspects of production from development to delivery.
External
Bus 40: International Business
Noureddine Lalami · Chabot College
In the contents: 13: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 13.02: Fundamentals of Global Marketing · 13.03: Critical Decision Points in Global Marketing