Digital library
Textbooks, references and open learning resources.
External
Creating Online Learning Experiences
Matt Crosslin · University of Texas at Arlington
In the contents: 14: Marketing of an Online Course
External
Cultural Heritage Tourism Event Planning and Management (Lumen)
LibreTexts
In the contents: 1.10: Marketing and Promotion
External
An Introduction to Cooperation and Mutualism
Michael Boland · University of Minnesota
In the contents: Oilseed Marketing Cooperatives in the United States
External
BMT1570: Small Business Management
Thomisha M Duru-Nnebue · Prince George's Community College
In the contents: 04: Marketing Basics · 4.02: What Marketing Is All About · 4.04: Marketing Research
External
Guid 1: Career Exploration
Graciela Martinez, Elizabeth Shaker & Blanca Arteaga · College of the Canyons and Gavilan College
In the contents: 4.10: Developing your Self-Marketing Campaign · 05: Developing your Self-Marketing Campaign
External
Consulting and Evaluation to Nonprofit and Community-Based Organizations
Judah Viola and Susan Dvorak McMahon · National Louis University and DePaul University
In the contents: 6.01: Marketing and Networking
External
BUS 350: Small Business Management/Entrepreneurship
Buch · Folsom Lake College
In the contents: 03: The Business Plan - Marketing Organization Location Finances · 06: Marketing Plan · 6.01: Marketing Basics
External
International Business
LibreTexts · LibreTexts
In the contents: 14: Competing Effectively through Global Marketing Distribution and Supply-Chain Management
External
WTRM 206 Beginning Water Treatment Plant
Catherine Miettinen Ames · Gavilan College
In the contents: 4.3.07: Social Marketing Campaigns
External
Economics of Agriculture (AGBUS 40)
Ivan Huerta · Coalinga College
With this text, students will explore agricultural economics, including the role of agriculture and farming in the economic system. You'll learn about basic economic concepts, challenges facing agriculture, regenerative vs conventional agriculture business practices, pricing and marketing issues, production factors, and the impact of state and federal farm programs on farmers' economic positions.
External
BUSINESS COMMUNICATION IN PRACTICE
Lisa Castillo & Christine Keelin · Citrus College
In the contents: 10.05: Persuasive Messages in Sales and Marketing
External
Business Math
Jean-Paul Olivier · Red River College of Applied Arts, Science, & Technology
In the contents: 05: Marketing and Accounting Fundamentals (Keeping Your Nose above Water) · 5.03: Marketing and Accounting Fundamentals (Summary) · 5.E: Marketing and Accounting Fundamentals (Exercises)
External
Bus 125:International Business
Staff · Cañada College
In the contents: 11: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 11.02: Fundamentals of Global Marketing · 11.03: Critical Decision Points in Global Marketing
External
Maritime Management: Micro and Small Businesses
Matthew K. Pauley · Middlesex University
In the contents: 06: Marketing · 6.01: Chapter 17- Marketing Strategy
External
Digital Entrepreneurship (CIS 028)
Gabrielle Brixey · Coalinga College
In the contents: 4.03: Online Marketing · 4.04: Marketing Techniques for Entrepreneurs
External
Quality Assurance and Regulatory Affairs for the Biosciences
Jack O'Grady · Austin Community College
In the contents: 6.4: Post-Marketing
External
BUS C100: Introduction to Business
Justin White · Coastline College
In the contents: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
External
Risk Management for Enterprises and Individuals
Anonymous · LibreTexts
In the contents: 7.01: Insurance Operations- Marketing, Underwriting, and Administration
External
Business Concepts: Exploring Careers in Business
Jennifer Parker and Mabel Gehrett · Western Technical College
In the contents: 04: The Role of Marketing and Sales in an Organization · 4.02: Marketing and the Marketing Process · 4.03: Marketing Research and Big Data
External
SMALL BUSINESS MANAGEMENT IN THE 21ST CENTURY
Elijah Cooks · Prince George's Community College
In the contents: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research