Digital library
Textbooks, references and open learning resources.
External
Intro to Social Media
Cheryl Lawson · Oklahoma State University
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
In the contents: 01: Introduction to Law and Legal Systems · 1.02: 1.1 What is Law · 1.04: 1.3 Basic Concepts and Categories of US Positive Law
External
Introduction to Social Media
Cheryl Lawson · Oklahoma State University · 2022
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
External
Legal Aspects of Marketing and Sales
Don Mayer; Daniel Warner; George Siedel; Jethro Lieberman · Saylor Foundation · 2012
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 14.04: Ethics Laws and Customer Empowerment
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 5.01: Reading- Privacy Laws · 5.03: Self Check- Regulatory Laws · 5.27: Outcome- Regulatory Laws
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 5.01: Reading- Privacy Laws · 5.03: Self Check- Regulatory Laws · 5.27: Outcome- Regulatory Laws
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 5.02: Regulatory Laws
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 8.07: Laws versus Ethics · 8.08: Equal Employment Opportunity Law · 8.09: Employee Health and Safety Laws
External
An Introduction to Geology (Johnson, Affolter, Inkenbrandt, and Mosher)
Yoshie Hagiwara · California State University Los Angeles
In the contents: 14.06: Water Law