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Introduction to Social Media

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Author

Cheryl Lawson

Publisher

Oklahoma State University

Year

2022

Source

Open Textbook Library

License

CC BY

Language

EN

Category

Marketing