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Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
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Leadership for Business
Jamie Hammond · Western Technical College
This text is designed to develop essential management skills and covers internal/external business environments, management functions, human resources, marketing, and accounting principles. As of early 2024, updated course outcome summaries for this specific class were under development.
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Business Fundamentals
Cornelius Brown and Hannah Wong · Cosumnes River College
Có trong mục lục: 05: Marketing · 5.01: Why It Matters - Marketing Mix · 5.06: Putting It Together- Marketing Mix
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Cultural Heritage Tourism Event Planning and Management (Lumen)
LibreTexts
Có trong mục lục: 1.10: Marketing and Promotion
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An Introduction to Cooperation and Mutualism
Michael Boland · University of Minnesota
Có trong mục lục: Oilseed Marketing Cooperatives in the United States
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BMT1570: Small Business Management
Thomisha M Duru-Nnebue · Prince George's Community College
Có trong mục lục: 04: Marketing Basics · 4.02: What Marketing Is All About · 4.04: Marketing Research
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Consulting and Evaluation to Nonprofit and Community-Based Organizations
Judah Viola and Susan Dvorak McMahon · National Louis University and DePaul University
Có trong mục lục: 6.01: Marketing and Networking
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BUS 350: Small Business Management/Entrepreneurship
Buch · Folsom Lake College
Có trong mục lục: 03: The Business Plan - Marketing Organization Location Finances · 06: Marketing Plan · 6.01: Marketing Basics
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International Business
LibreTexts · LibreTexts
Có trong mục lục: 14: Competing Effectively through Global Marketing Distribution and Supply-Chain Management
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BUSINESS COMMUNICATION IN PRACTICE
Lisa Castillo & Christine Keelin · Citrus College
Có trong mục lục: 10.05: Persuasive Messages in Sales and Marketing
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Business Math
Jean-Paul Olivier · Red River College of Applied Arts, Science, & Technology
Có trong mục lục: 05: Marketing and Accounting Fundamentals (Keeping Your Nose above Water) · 5.03: Marketing and Accounting Fundamentals (Summary) · 5.E: Marketing and Accounting Fundamentals (Exercises)
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Bus 125:International Business
Staff · Cañada College
Có trong mục lục: 11: Competing Effectively through Global Marketing Distribution and Supply-Chain Management · 11.02: Fundamentals of Global Marketing · 11.03: Critical Decision Points in Global Marketing
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Maritime Management: Micro and Small Businesses
Matthew K. Pauley · Middlesex University
Có trong mục lục: 06: Marketing · 6.01: Chapter 17- Marketing Strategy
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Digital Entrepreneurship (CIS 028)
Gabrielle Brixey · Coalinga College
Có trong mục lục: 4.03: Online Marketing · 4.04: Marketing Techniques for Entrepreneurs
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BUS C100: Introduction to Business
Justin White · Coastline College
Có trong mục lục: 11.01: The Marketing Concept · 11.02: Creating a Marketing Strategy · 11.03: Developing a Marketing Mix
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Business Concepts: Exploring Careers in Business
Jennifer Parker and Mabel Gehrett · Western Technical College
Có trong mục lục: 04: The Role of Marketing and Sales in an Organization · 4.02: Marketing and the Marketing Process · 4.03: Marketing Research and Big Data
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SMALL BUSINESS MANAGEMENT IN THE 21ST CENTURY
Elijah Cooks · Prince George's Community College
Có trong mục lục: 06: Marketing Basics · 6.02: What Marketing Is All About · 6.04: Marketing Research
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Principles of Management
OpenStax · LibreTexts
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
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Sustainable Property Management (Hopkins)
Erin A. Hopkins · Virginia Tech
Có trong mục lục: 1.06: Integrating Sustainable Practices into Marketing and Leasing
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Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
Có trong mục lục: 09: Marketing Your Venture to Audiences · 9.01: Marketing Your Venture to Audiences · 9.02: Marketing Your Venture- Engagement and Analytics
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Entrepreneurship
OpenStax · LibreTexts
Có trong mục lục: 08: Entrepreneurial Marketing and Sales · 8.00: Prelude to Entrepreneurial Marketing and Sales · 8.01: Entrepreneurial Marketing and the Marketing Mix