Digital library
Textbooks, references and open learning resources.
External
Intro to Social Media
Cheryl Lawson · Oklahoma State University
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
In the contents: 01: Introduction to Law and Legal Systems · 1.02: 1.1 What is Law · 1.04: 1.3 Basic Concepts and Categories of US Positive Law
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 14.04: Ethics Laws and Customer Empowerment
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 5.01: Reading- Privacy Laws · 5.03: Self Check- Regulatory Laws · 5.27: Outcome- Regulatory Laws
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 5.01: Reading- Privacy Laws · 5.03: Self Check- Regulatory Laws · 5.27: Outcome- Regulatory Laws
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 5.02: Regulatory Laws
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 8.07: Laws versus Ethics · 8.08: Equal Employment Opportunity Law · 8.09: Employee Health and Safety Laws
External
An Introduction to Geology (Johnson, Affolter, Inkenbrandt, and Mosher)
Yoshie Hagiwara · California State University Los Angeles
In the contents: 14.06: Water Law