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The Parallel Entrepreneur
Ryan Buckley · Diablo Valley College
Có trong mục lục: 1.04: Chapter 3 Business Rationale · 2.03: Chapter 8 Business Structure · 2.09: Chapter 14 How and When to Sell a Business
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Finite Mathematics
Dennis Hall, Jesse Taylor, Susan Abernathy · Angelo State University
Có trong mục lục: 7.03: Linear Programming Applications in Business Finance Medicine and Social Science
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Electronic Commerce - The Strategic Perspective
Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan · LibreTexts
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.
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ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
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Digital Marketing Strategy
Pierre-Yann Dolbec · Concordia University
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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BUS 123: Introduction to Investments
Frank Paiano · Southwestern Community College
Có trong mục lục: Chapter 19: Starting a Business: The Ultimate Investment
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Liberty, Equality, and Due Process: Cases, Controversies, and Contexts in Constitutional Law
Ruthann Robson · City University of New York (CUNY) School of Law
This Casebook is intended as a Casebook for a course in Constitutional rights, focused on the guarantees of liberty, equal protection, and due process in the United States Constitution. It stresses the doctrinal developments but also explores the theoretical and historical contours focusing on the Fourteenth Amendment to the United States Constitution.
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Crawford Automation – A Guided Application of Structured Problem Solving
Stephen Thomson, Kevin Hollis, and Laurie Turnbull · Institute of Technology and Advanced Learning and Conestoga College
This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts.
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Introducing Marketing
John Burnett · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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Employee Recruitment and Retention
Northeast Wisconsin Technical College
This text applies the skills and tools necessary to hire and retain qualified employees. Legal issues, testing, screening, interviewing, selecting and negotiating techniques will be demonstrated and assessed for each learner.
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Introduction to Professional Communications
Melissa Ashman · Kwantlen Polytechnic University
No matter your field, having professional communication skills is essential to success in today's workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more.
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Sports Marketing
Jessica Richards · Western Sydney University
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfill their goals.
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Finance, Banking, and Money
Anonymous · LibreTexts
This book is designed to help you internalize the basics of money and banking. There is a little math, some graphs, and some sophisticated vocabulary, but nothing terribly difficult, if you put your brain to it. The text’s most important goal is to get you to think for yourselves.
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BMT 2590: Employee Training and Development 2021
Denean Robinson & Charles L. Perry · Prince George's Community College
In this course students are introduced to effective organizational training and development in the workplace. Students begin by examining the different theories of development training. This serves as the basis for a needs assessment using a SWOT analysis. Students examine the cost effectiveness of a training, as well as the benefits and challenges associated with the use of technology in organizational training. Additionally, students examine how to determine the appropriate training methods
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Technical Project Management in Living and Geometric Order
Jeffrey Russell, Wayne Pferdehirt, and John Nelson · University of Wisconsin-Madison
The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.
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Operations Management
Jamie Hammond · Western Technical College
Có trong mục lục: 01: Operations in Business · 1.02: Functional Areas of Business · 2.06: Selecting Business-Level Strategies
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Growth and Competitive Strategy in Three Circles
Anonymous · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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Introduction to Criminology
George Cartwright · Madera Community College
Welcome to Introduction to Criminology at Reedley College. This textbook was designed especially for Reedley College Criminology students. It will provide an overview of the three components of the Criminal Justice System: Law Enforcement, Courts, and Corrections. There are four types of interactive features in this book to help you, the student, engage with the various concepts and procedures behind criminology.
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CPSI10003 Microcomputer Applications 1 - Microsoft Access
LueCrecy Ragan · Arkansas State University-Beebe
This book introduces Microsoft Access as a practical tool for organizing, managing, and analyzing data in a business environment. It starts with the basics of database design, including tables, forms, queries, and reports, and explains how to keep data accurate and well-organized. It then builds into more advanced skills, such as creating complex queries, designing user-friendly forms, generating clear reports, and automating tasks with macros and VBA. Overall, the book shows how Access can be u
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PRJ 2000: Public Relations and Journalism
Joel Whitaker · Prince George's Community College
The development of the internet has changed the professions of journalism and public relations dramatically. And yet, the fundamentals of newswriting remain the same. This book is written primarily for second year college students. Second year students often are undecided between journalism and public relations. The truth is, students need to be prepared to perform well in either field. This book meets that need.