Nguồn ngoài
Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
- Tác giả
- Pierre-Yann Dolbec
- Nhà xuất bản
- Concordia University
- Nguồn
- LibreTexts
- Giấy phép
- CC BY-NC-SA
- Ngôn ngữ
- EN
- Danh mục
- Marketing
Mục lục· 10 mục
- 01: Chapters
- 1.01: Introduction to Digital Marketing
- 1.02: Understanding the Digital Consumer
- 1.03: Planning for a Digital Marketing Campaign
- 1.04: Introduction to Digital Strategy
- 1.05: Reach- Generating Awareness and Attracting Visitors
- 1.06: Act - Creating Content
- 1.07: Act - Lead Generation and Lead Nurturing
- 1.08: Convert - Conversion Optimization
- 1.09: Engage - Building Loyalty and Co-Creating with Customers